User Stories &

Story Maturation
Airbnb Tie-Up - Drashti Turakhia
 Tie-Up scope components

1 2 3 4 5
User Onboarding Brand Affiliation Points Redemption Referrals Internal Analytics
Stories related to onboard Stories of points Stories highlighting Internal Analytics to
Stories that highlight
Target customers into redemption for Brand referral system to measure success of
Airbnb tie-up Brand affiliation
vouchers maximise earnings Tie-Up MVP
Backlog Management Tool - Asana

Image source: https://asana.com/templates/sprint-backlog

 Maturation Session

Zoom Recording
30 min https://washington.zoom.us/rec/share/Hn9nOO
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h6Hhzoi8eg34uYDVp.2fcc56EBU80Wqilv

Stories
Feedback
Refined Acceptance Criterias + User Points
 01
Referrals : Signup Bonus
Story Description
As a new user, I should receive bonus 100
usable points in “Airbnb Wallet” as an
incentive for signup, to encourage them to
make bookings
Feedback
As a new user, I should receive bonus 100
usable points in “Airbnb Wallet” as an
incentive for signup, to encourage them to
make bookings
Story Points
03
Acceptance Criteria
-Once the Airbnb signup is complete, User gets a pop up in the middle of the
screen that 100 Airbnb points has been added to their “Airbnb Wallet” and can be
used for their booking or getting vouchers.
-The user is given the option to either close the popup or go to the Wallet Tab.
-If the user goes to "Airbnb Wallet” the wallet should have 100 usable points
Points have expiry, give them a
notification reminder of the points
-Once the Airbnb signup is complete, User gets a pop up in the middle of the
screen telling him that 100 Airbnb points has been added to their “Airbnb Wallet”
and can be used for their booking or getting vouchers.
-The user is given the option to either close the popup or go to the Wallet Tab.
-If the user goes to "Airbnb Wallet” the wallet should have 100 usable points
-Since points have expiry, there should be a reminder popup 7 days before the
points expire with a minimal message - "Points expiring soon, redeem now to save
on Big Brands"
 02
Referrals : Referral Bonus
Story Description
Every time my referral url is used for signup, I
should receive 50 usable points in "Airbnb
Wallet" but capped at 10 referrals
Feedback
Every time my referral url is used for signup, I
should receive 50 usable points in "Airbnb
Wallet" but capped at 10 referrals
Story Points
08
Acceptance Criteria
-Every time a new user signs up using the referral URL of the current user, a counter should be
incremented and 50 usable points should be added in Airbnb Wallet
-The referral points should be usable to the user and user should be able to do use these for their bookings
-The name of the User signed up for which the current User received referral bonus should be added in the
Points history for the current user to know their referral is used
-Current user should be able to see the counter of referral used i.e x/10 used.
-User's referral link should be deactivated once 10 referrals are completed/10 users have signed up
URL is not deactivated after 10, just points are paused
after 500 through referral
-Every time a new user signs up using the referral URL of the current user,
a counter should be incremented and 50 usable points should be added in
Airbnb Wallet
-The referral points should be usable to the user and user should be able to do use these for their
bookings
-The name of the User signed up for which the current User received referral bonus should be added in
the Points history for the current user to know their referral is used
-Current user should be able to see the counter of referral used i.e x/10 used.
-After 10 users have signed up through the same referral link, no more points should be added to the
User's wallet
 03
Referrals : Referral System
Story Description
There should be a prompt for the user to use
the referral Click To Action (CTA) when they
click on "Browse" properties, so that they can
utilize it before they make their first Booking
Feedback
There should be a prompt for the user to use
the referral Click To Action (CTA) when they
click on "Browse" properties, so that they can
utilize it before they make their first Booking
Story Points
05
Acceptance Criteria
-Once a user clicks on the “Browse” for the first time, they are presented with a popup in the middle
of the screen, which has a very minimal message like: “Refer and Earn, Travel more with Airbnb” with
two options: “Refer” and “Cancel”.
-If the User clicks on “Cancel”, the pop up closes and returns to seeing the Browse page in the background.
If they click on “Refer” they are directed to the “Refer and Earn” tab.
-Every time a referral signs up, the User should have a pop-up with a message "Your referral for <name of the person> gained
you 50 points, Refer more to save more!" and the same two options of Refer and Cancel are displayed followed by actions of
point 2 of this Acceptance Criteria
Assumption - Referral has its own page
-Once a user clicks on the “Browse” for the first time, they are presented with a
popup in the middle of the screen, which has a very minimal message like: “Refer
and Earn, Travel more with Airbnb” with two options: “Refer” and “Cancel”.
-If the User clicks on “Cancel”, the pop up closes and returns to seeing the Browse page
in the background. If they click on “Refer” they are directed to the “Refer and Earn” tab.
-Every time a referral signs up, the User should have a pop-up with a message "Your referral for <name
of the person> gained you 50 points, Refer more to save more!" and the same two options of Refer and
Cancel are displayed followed by actions of point 2 of this Acceptance Criteria
 04
Referrals : Referral Sharing
Story Description
As a user, I would like to share my referral url
that is customizable to add my name, through
social media, so that I can share the code
easily on many platforms.
Feedback
As a user, I would like to share my referral url that
is customizable to add my name, through social
media, so that I can share the URL easily on many
platforms.
Story Points
03
Acceptance Criteria
-User should be able to customize their own referral URL for easy sharing
-Upon clicking 'Refer and Earn' tile, the app should pop open multiple options of social
platforms to share the custom referral
-As soon as any platform is selected, the generated link should be copied to the clipboard/pasted on the
target chat based on target social platform
-When that url is clicked by another user, that user should be redirected to their AIrbnb App or App/Play store
for installing Airbnb app through the current user's referral
generate URL with username instead of
customized url
-The referral link generated should have the user's name followed by serial
number in case of duplicate users for easy sharing
-Upon clicking 'Refer and Earn' tile, the app should pop open multiple options of
social platforms to share the custom referral
-As soon as any platform is selected, the generated link should be copied to the
clipboard/pasted on the target chat based on target social platform
-When that url is clicked by another user, that user should be redirected to their AIrbnb App or
App/Play store for installing Airbnb app through the current user's referral
 05
Internal Analytics : Referral Analytics
Story Description
As a Product Manager, I should be able to
view the analytics of the referral program so
that I can see how the metrics are
performing
Feedback
As a Product Manager, I should be
able to view the analytics of the
referral program so that I can see how
the metrics are performing
Story Points
08
Acceptance Criteria
The PM should be able to access and generate report the
referral metrics from the Airbnb's existing dashboard.
Include detailed metrics around referral
program
The PM should be able to access and generate report the
following referral metrics from the Airbnb's existing dashboard -
1. No. of Sign ups through referrals.
2. No. of Referral URL shares.
3. No. of clicks on referral URL link.
4. No. of app downloads through referral URL link.
5. Average minimum Booking values from users signed up through referral
Maturation session peer review 1

Snapshot of Tie-Up Team member- Pranav Vaze

Maturation session peer review 2

Snapshot of Tie-Up Team member- Jichang Cheng

 Learnings from Peer Review
CLEAR SCOPING
Clear Project Scoping is very
important to manage products
amongst various product managers
while creating effective user stories
to ensure accuracy and no overlap
(redundancy)
REQUIREMENT GATHERING
Requirements must be gathered very
clearly from CBT perspective before
writing user stories and acceptance
criterias as this will determine the
kind of product that will be built in
the future
BRAINSTORMING
Brainstorming with other Product
Managers and stakeholders for the
remaining components will help with
writing great user stories as it will help
in envisioning the entire product and
piecing together the functionalities
MEASURABLE
Every user story and acceptance
criteria must have details of pass
and fail criterias that help the
developers in building the platform
and stakeholders to measure
success metrics