BRAND MANUAL 2021

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 Identity design and
guidelines

03 Logotype
08 Colour
10 Typeface
12 Imagery
16 Icons and graphic
20 Package design

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 03 Logotypes

Page 3
 Logotype construktion

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 01: Logotypes
Primary color Secondary color

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 02: Logotypes
Primary color Secondary color

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 03: Logotypes
Primary color Secondary color

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 08 Colours

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 Colours
Primary color Secondary color
The bright blue is the primary color, used in logos and
fx grafics.The darke secondary blue is also used in
logos and fx graphic. The secondary colors can all be
used in backgrounds.

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 10 Typeface

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 Typografi
Our typography is based on only 4 weights of Muli; When our regular fonts are not available (fx in Pow-
Light, Regular, Semibold and Ekstra Bold. For both erPoint, and on our website, Arial in Regular and Bold
regular txt and Headlines. Headlines can be set in are used.
all caps, no smaller than 12 pt. Regular txt no small-
er than 9 pt. and set i all fonts.

Muli Light 20 pt abcdefghijklmnopqrstuvwxyzæøå

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
Muli light 10 pt

Muli regular 20 pt abcdefghijklmnopqrstuvwxyzæøå

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
Muli regular 10 pt

Muli semi bold 20 pt abcdefghijklmnopqrstuvwxyzæøå

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
Muli semibold 10 pt

Muli ekstrabold 20 pt abcdefghijklmnopqrstuvwxyzæøå

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
Muli ekstra bold 10 pt

Arial regular 20 pt abcdefghijklmnopqrstuvwxyzæøå

Arial regular 10 pt ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ

Arial semibold 20 pt abcdefghijklmnopqrstuvwxyzæøå

Arial semibold 10 pt ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ

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 12 Imagery

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 01: Imagery
01: Productphotoes has a white background and has an
embedded logo to ensure recognizability.

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 02: Imagery
01: Images are shown in full colour and has an
embedded SeaWire logo, to ensure recognizability.

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 03: Imagery
01: Images are shown in full colour and has an
embedded SeaWire logo, to ensure recognizabili

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 16 Icons and graphic

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 01: Icons and graphic
The chosen icons are used in the primary and secondary colours;
Lightblue, darkblue, black and white.

BOAT

COMPAS

DEVICE

MAST

RANGE

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 02: Icons and graphic
The chosen icons are used in the primary and secondary colours;
Lightblue, darkblue, black and white.

SETUP

SPEED

WEATHER

WIFI

WORLD

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 03: Icons and graphic
The Signal watermark bagground is used on the webside and in
brochures, rollups and other printet and online medias.

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 20 package design

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 package design
Product boxes fulfil many roles like identification, - Appeal to a well-defined buyer persona
protection, marketing and transportation. - Promote your product’s unique selling point
Our shippingboxes needs to: - Communicate your brand’s identity

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