STAKEHOLDER ANALYSIS AND COMMUNICATION PLANNING:

IDENTIFY STAKEHOLDERS:

Identify stakeholders process is done to determine the people, groups, or organizations who are or might be
impacted by some aspect of our project.

Stakeholders include people who:

• Work on the project

• Provide people or resources for the project
• Have their routines disrupted by the project
• Monitor regulations, laws, and standards of practice at local, county, state, and federal levels
• Are direct users of the project outcomes (products or services)
• Are directly or indirectly affected (positively or negatively) by the project outcomes.

Another way to identify stakeholders is to determine whether they are internal to the organization performing the
project or external to it.

Project managers and project core teams (often in consultation with the project sponsor) can find possible project
stakeholders as part of a brainstorming technique.

Classic rules of brainstorming apply:

Step 1: Generate a long list of potential stakeholders in the first column of a chart (white board or flip chart) without
evaluating and analyzing them.

Step 2: Another suggestion is to be specific; identify stakeholders by name when possible.

For each potential stakeholder, list the various project processes and results in which they might have an interest.
Consider financial, legal, and emotional interests of potential stakeholders. The project charter can be useful here.
Many stakeholders have an interest in multiple aspects of a project. Once the stakeholders and their interests have
been listed, they may be combined into groups with the same interests.

Analyze Stakeholders:

Stakeholder analysis is a technique composed of gathering and evaluating information to determine whose interests
should be emphasized throughout the project.