Universidad Autónoma de Nuevo León

Facultad de Contaduría Pública y Administración

Licenciatura en Negocios Internacionales

1.1
Mapa de clasificación sobre las características de un
producto

Estrategias compra venta

Grupo: 3Ci Equipo:

22

Integrantes del Equipo: Matrícula

Ana Karen Obregón Montelongo 200177

Andrea Michel Sauceda Chavez 2040046
Diego Israel Ontiveros Alvarado 1946022
Fabiola Montserrat Garza Cortes 1799039

Cd. Universitaria, San Nicolás de los Garza, a 14 de febrero de 2024.

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 Table of ľhe Iľems of our company

Items Physical presentation of

the product
Advantages offered Customer benefits

Handmade Dolls can vary in size, ● Unique and ● Sustainable

Dolls ranging from small to Personalized and
large, and are crafted ● Artistic Eco-Friendly
using materials such Expression: ● Emotional
as fabric, clay, wood, Handcrafted Connection
or even recycled dolls represent and
materials. These an artistic form Storytelling
creations often exhibit of expression, ● Supporting
intricate details in enabling Small
their facial features, artisans to Businesses
clothing, and display their and Artisans
accessories, reflecting ingenuity and ● Customizatio
the artisan's creativity manual n Options
and cultural heritage. dexterity.
● Quality and
Durability
● Ethical and
Sustainable
Handmade ● The tactile ● The taste of the Gives our customers
cups part of holding drink can be a different
a cupand its better, because Experience when
texture that feels like of the material drinking tea, coffee
it was created by a from which it is or any drink in amore
person. made. colorful and
● Every ● You respect the environmentally
handmade environment: friendly way.
mug has a The majority of
story behind artisans use
its creation, processes that
either related are respectful
to the artist of the
who made it environment.
or the
techniques
used.
● You buy
unique and
original
products,
even if

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 several
artisans
create the
same product
and with the
same
materials, the
result is
different
because of
the hands
and the way
they create
them.

These dishes are

Pewter We provide pewter These handmade dishes
Plates incredibly durable,
plates, an excellent are meticulously crafted,
retaining their color
choice for their with each detail tailored
and resisting scratches
lightweight and to the client's
and breakage,
durable nature. Ideal specifications.
ensuring a lifetime of
for serving pasta or Customizable in terms of
use. Crafted from eco-
salad, these plates can size and design, they are
friendly materials,
be customized to the perfect for both
they also boast
client's preferred restaurant settings and
exclusive pricing,
dimensions, whether personal use, ensuring a
making them both
shallow or deep. one-of-a-kind dish
sustainable and
designed exclusively for
accessible options.
you

Handcrafted
vases Typically crafted from Each piece exudes Handcrafted items
ceramic, glass, or uniqueness and infuse spaces with
wood, these items exclusivity, with authenticity and
bring a distinctive and individual warmth, be it at home
personalized flair to characteristics that or in commercial
any environment. make it one-of-a-kind. venues. They serve as
Their physical Even small variations conversation starters,
appearance varies add to their special lending visual intrigue
widely, offering an appeal. Furthermore, and personality to the
array of shapes, their handcrafted nature decor. Furthermore,
colors, and textures, often guarantees investing in handmade
making them versatile enhanced durability and products aids in
for complementing resilience, surpassing supporting local
various decorating mass-produced artists and artisans,
aesthetics. alternatives in quality. fostering the
preservation of

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 traditional techniques
and the growth of
culture and
community.

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 Participation in the forum

Ana Karen Obregón Montelongo

Andrea Michel Sauceda Chávez

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Caterpillar: Confidential Green
 Fabiola Montserrat Garza Cortes

Diego Israel Ontiveros Alvarado

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Caterpillar: Confidential Green