CHAPTER 12

TEXT INFORMATION AND MEDIA

Group 11
TEXT
a simple and flexible format of presenting information or
conveying ideas whether hand-written, printed or
displayed on-screen.
TEXT AS VISUAL
- a text that we view.

-the images work together to create

a meaningful patterns, symbols, ideas and
messages for the reader.

- the words and images work together to create meaning.

- available in different sources whether it is informal and

formal.
 INFORMAL
FORMAL

Comes from personal opinions or

Information that is socially shared
views on different issues, processes
as objective.
etc.
 FORMAL INFORMAL

news articles blogs

published books personal e-mails
newspaper text messages
magazines online messengers
TYPEFACES

A typeface is usually comprised of

alphabets, numbers, punctuation
marks, symbols and other special
characters.

Various font types express different

emotions or meaning
 SERIF

Connotes formality and

TYPES readability in large amount

of text. Usually use in
books, newspapers, and
magazines.
 SAN SERIF

Brings a minimalist look in

TYPES
a text. Usually used in road
signage, buildings, and
nutrition packages.
 SLAB SERIF

Carris a solid or heavy look

TYPES to text. Usually used for

advertisements and
billboards.
 SCRIPT

more casual and creative

TYPES
in nature. Usually use in
weddings and invitational
cards.
 DECORATIVE

The point of using a

decorative font is to grab
attention with a really

TYPES unique look. Often used in

logos, billboards, posters,
book covers, and headers
to distinguish a brand
 Design Principles and
Elements

CONTRAST
PROXIMITY
- creates visual interest to text elements.
- refers to how near or far are the text
- achieved when two elements are different
elements from each other.
from each other.

REPETITION
- concerns consistency of elements and the ALIGNMENT
unity of the entire design. - refers to how the text is positioned in the
page