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AcademicYear: 2021 -2 022

Progl`a]ni 88.i /' B.SC.IDl-+iINCE Year: 11 Semester: IV

SIIftye€t: Research }Iethodology B.atoh: 2020-2023
Dan : 22 .|prfl 2022 Time:12.30 pin -2.30 pin (2 hrs)
_\ts:50 No. 6fpages: -oJ3
FINAL EXAnHNATloN

Instructions:
1. Qno.1 and 2arecompulsory.
2. Attembt Any Three questions from Q. no. 3 to 6.
3. Figures in brackets on the right-hand side indicate full marks.

Q.1 Case Study

A video game manufacturing company has come up with a new product in the
market. The new video game is of high qual.rty and hence the company is
planning to charge a premium for'the same. The company now wants to test
the product in order to understand the public likeability towards the product,
their willingness to purchase the product, their willingness to pay a premium for
the same and the place where they are likely to purchase the same. In orde`r to
undertake this research, the video game company has hired you as the research
agency.

a Explain the term 'Research Design' along with the types of Research Design. [5]
Which Research Design would you suggest in order to get feedback about the
video game? Justify.
b Should quantitative or qualitative research be used to collect lsthand [5]
information? ln addition, which data collection method should be used? Justify.
your answer.

Q. 2 a Ten.individuals have participated in a diet-modification program to stimulate

weight loss. There weights before and after the program were measured. Now,
the researche-rs would like to check whether the diet-modification program is
effective in producing a mean weight reduction. Use the following outputs to
answer the questions:

Page 1 of 3
 grl!E.q¥?.n_Si.g¢e¢i±ap.k lE§t for. Pai!giv §?mdeL§. _ ;`

ifee-.-- ch±i- .- r`
ff!Edian- . . 2i4. 19S
8hagivp-ngl*_.Te~¥_t.

:aunt
' w-stat 0.9083ee #apequ3!
.I ...-. `''' `

T+
Pxp!*e -6.~ds§9t5
•alpha. . -` 6_.0.5

Table 2.1
inetari. .witan
rmean 27.5
std d`6gr §.7giv-i55 ti:; -
z-score 2.755676 ys!5S
e'irtct r o':6i6i8S
P.norm a.005857
0.002929 ``fi-.`do`tg-53
pexaet- 0-obdg7?
pejFqul NIA fuh'-' '-
20!
• Table2.2

One Tall ?.59E-06' 1.833il3

T"dtail 1.52ED5. 2.262157 i2.41328. 21.58672.

Table 2.3

What are null and altemate hypgtheses for this context? [1]
Which test is applicable i`n the current situation, Wilcoxon s.igned R.anktest or [1]
T-test for paired samples? Give Justification.
Is there evidence to support the claim that this particular diet-modification [1]
program is effective in Producing a mean weight reduction? And how you reach
to this conclusion?
iv ls there evidence to suppb,rt the claim that this particular diet-modification [1]
program will result in a mean weight loss of at least 14 pow.nds? For that the
new t-statistic is found as 1.48.
v lf we made an error in ourconclusion of part(c), which type of error could we [1]
have made: Type I or Type 11?

Page 2 Of 3
 b, The amount spend in a store by 100 customers are analysed. The store
management wants to introduce a loyalty point scheme based on average
customer spending and would like to introduce the scheme if the average
customer spending is less than Rs 400/- per pur.chase. The T test results are
given. Answer the questions based on the table output.

SUMMARY Alpha 0.01

Count Mean Std Dev Std Err t d/ Cohen d
100 356.8 186.88 18.688 -2.312 99 0.231

T TEST Hyp Mean 400

p-value t-crit lower upper
One Tail 0.01143 2.3646
Two Tail 0.02287 2.6264 307.71 405.889

i State the null and alternate hypotheses.

ii Can it be concluded statisticallythatth6 mean sale is 400 at alpha ofo.01?
iii lfthe same test is repeated at alpha ofo.05, will the same conclusion hold true?
iv Can we conc!udethat mean sale is 350 at 1 percent level of significance? Why?
v Pvalue is probabilityofcommittingtype ll error? (True or False)

Q.3 a What do you mean by probability sampling? Explain any two methods of [5]
probability samplin'g. [1+4]
b Define secondary data. What are different sources of secondary data (mention [5]
any four)? What are the advantages and disadvantages of secondary data
(mention two advantages and two disadvantages) |1+Z+2]?

Q.4 a What do you mean by projective techniques? Explain any four projective [5]
techniques used for qualitative data collection. [1+4]
b Whatarethecontentsofthe main bodyofa report? [5]

`. Q.5 a Listthepropertiesofscale.Discusstheclassificationofscalesbasedonthese [5]

properties with examples. [1+4]
b What are the constituents of a statistical table?

Q.6 a Define Research. Explain anyfourcharacteristics of research. [1rd]

b What.factors are to be considered while selecting research problem?

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