A MARKETING PLAN: (TITLE)

In Partial Fulfillment

Of the Requirements for the Course

Business Marketing (For Non-ABM)

THBC 002

Submitted by:

GROUP 1

(GROUP MEMBERS’ NAME)

Submitted to:

Ms. Rodelyn Jane D. Enoc

June 2024
 TABLE OF CONTENTS

I. EXECUTIVE SUMMARY

II. CURRENT MARKETING SITUATION

a. TARGET MARKET
b. PRODUCT/SERVICE SITUATION
c. SWOT ANALYSIS (Strengths, Weaknesses, Opportunities & Threats
d. PESTLE ANALYSIS (Political, Economic, Social, Technological, Legal,
& Environmental)
e. PORTER’S FIVE FORCES MODEL (Competitive Rivalry, Bargaining
Power of Supplier, Bargaining Power of Buyer, Threat of New Entrants,
& Threat of Substitution)

III. OPPORTUNITY AND ISSUE ANALYSIS

IV. OBJECTIVES

V. MARKETING STRATEGY & ACTION PROGRAMS

a. 4 P’s (Product, Price, Place, Promotion)
b. Other Strategies

VI. FINANCIAL PROJECTIONS

VII. IMPLEMENTATION CONTROL

VIII. APPENDICES