Investment Opportunity

Who we are?
Hoopy is a one-stop solution for door-step servicing of 2-wheelers in
India

2
Management Team
We are founded by a dynamic team that has experienced the
challenges first-hand

Abhinav Shrivastava - CEO Shashank Dubey - COO Vedic Choubey - CTO

Alma Mater: Alma Mater: Alma Mater:

IIT Kharagpur (2008-13) MBA, BIMM (2009-11) IIT Kharagpur (2008-13)

Experience: Experience: Experience:

JP Morgan (2014-2016) Aditya Birla Group (2014-2016) Bosch (2013-2016)
Beehyv Software Solutions (2013) Indag Rubber (2012-2014)
Future Group (2011-2012)
Certified Financial Risk Manager

3
Problem Statement
The two-wheeler servicing segment is unorganized and undigitized
leading to poor customer experience
20%
OEMs
• Logistical inconvenience for
users with high turn around
time
• Unscientific and costly
pricing
• Low income to mechanics
Market share of two-wheeler servicing
80%
Local Garages
• Logistical inconvenience for users
• Poor quality of servicing by untrained technicians
• Use of fake spare parts with no service history
• Low income and poor quality of life for mechanics
4
The Solution
Our customer and mechanic apps deliver a seamless user experience

Customer
Sign up Choose Service Choose Time & Digital Payment Booking Done
Place

Mechanic

Accepts Service
Sign up Start Starts
Service Completed
Journey Service

5
Value Proposition to Customers
We address all the pain points across the servicing journey to
redefine customer experience

Industry pain points Hoopy

Inconvenience Doorstep service (preferred time & place)

Sub-standard quality Trained technicians & genuine spare parts

High turnaround time Service within 90 mins

High pricing Transparent pricing & customer consent

No service history Customers profiling with data

Mechanics: Paid abysmally low Mechanics are partners with fair pricing

6
Value Proposition to Mechanics
Our mechanic-first approach is enabling higher incomes and quality
of life for our Hoopy ‘partners’

Impact Earnings

Training Average Mechanic

In $
Earnings per month
• Earnings increased
Onboarding • Personal Development Hoopy Mechanics 273
• Health Insurance
Selection • Improved work culture
• App Training
• Soft Skills training • Self esteem: called as
Hoopy Partner
Other Mechanics 200
• Technical training
• Documentation
• Police Verification
• Referrals
• Agencies Why Earnings Improve?
• Authorized service centers • Higher component on labor charge
• Local Garages • Tech driven process, mapping the
• Skill Development centers demand and supply very efficiently

Hoopy partner journey

7
Market Potential
We are disrupting a $ 6 BN two-wheeler servicing market of India

SOM
Total
Addressable TAM 150 MN
Total two wheelers
Market in India 5 MN
10% of total two
wheelers in top 20
cities in India

Serviceable 50 MN
Available SAM Total two wheelers in
Market top 20 cities in India
ARPU $ 40 p.a.

Serviceable 5 MN
Obtainable SOM 10% of total two
wheelers in top 20 cities $ 200 MN
Market
in India
Year 5 Target

8
 Investment Landscape
There are strong tailwinds from the investment landscape of 4-
wheeler segment beginning to show in India’s 2-wheeler ecosystem

4-wheeler Marketplaces 4-wheeler Servicing Global Investors in India’s 4-wheeler space

Series C – Jun’21

Unicorn Club Pre-Series B – Apr’21

2-wheeler Marketplaces 2-wheeler Financing Global / Domestic Investors in 2-wheeler space

Seed - Sep’21 Series A – Jun’21 Series C - Sep’21 Series A – Aug’21

9
Business Model
Our focus will be increasing the gross margin and selling yearly
packages to increase the Average order value

$14 = $8 + $6
Average Order Value Service Charge Oil/Spare Parts
B2C
25% gross margin

10
Traction
We are showing strong growth post 2nd Covid lockdown; migration of
target segment back to cities after Diwali will accelerate demand
Sales (in $’000) 2nd wave lockdown - cash preserved
200.0
With no marketing spend 161
150.0 140
113
100.0

50.0
46
23
8 11
-
Q1'FY 20-21 Q2'FY 20-21 Q3'FY 20-21 Q4'FY 20-21 Q1'FY 21-22 Q2'FY 21-22 Q3'FY 21-22
B2B B2C (MRR*3)

75k+ 150 45k 11.3k 500

App Mechanics Unique Customer Bookings in Q2’FY 20-21 Yearly

Installation Onboard Database Package/Subscriptions
sold

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Our Moat
Hoopy is building a moat by owning the entire life cycle for after-
sales market
Spare Parts Efficient Spare Real Time
Mechanics Optimization Customers
Supplier Allocation request Update

Current proposition

Exclusive mechanic partners Convenient, affordable and

Standardized high-quality service using real time data
trained by Hoopy transparent service

H2 2021 onwards

Strong network of Mapping of mechanics and spare parts suppliers

Predictive maintenance using AI / ML
spare parts suppliers at zonal level

Long term data monetization

• Pricing data of life / resale value to

OEMs / after sale market
• Usage date for insurance providers

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Exclusive Partnership with Shell India
Hoopy’s exclusive partnership with Shell Lubricants India is
accelerating our foray into multiple cities
Co-branding and
BDF for 4 cities received
Community activities
• RWA Activities 2,500 Mechanic data received
Market Entry
Co-branding activities started
• Targeting 20 cities in the 1
next 18 Months 2 News publications from Shell
• Support of BDF amount
per city to scale
“Our collaboration offers a convenient option to
avail economical services on a technology-
driven platform where they can make bookings,
track service request journeys on a real-time
4 basis, and pay on the app and website, hassle-
Connect with free from the comfort of their homes. Most
Mechanics program importantly, get their vehicle serviced
Marketing Support anywhere, anytime from a reliable and well-
• 20,000 Mechanics 3 • Influencer Marketing trained professional.”
Database
• Buzz on Shell platforms Raman Ojha, Country Head, Shell Lubricants
India.

13
Customer Reviews
Hoopy’s customers are our brand ambassadors

PLAY STORE
REVIEWS

Note: We are getting average 8-10 rating on play store with 95%-5 star

GOOGLE
REVIEWS

14
Partners
We have forged several partnerships to penetrate markets in a lean
manner
Oil Lubricant

Listing Platform

Delivery Partner Leads

B2B Client

E-Bikes Client

Customer Support

15
Competitive Positioning
Unlike online mechanic aggregators, Hoopy is a tech-first platform
with complete control over supply side

Tech-first

Low ownership of High ownership of

value chain value chain

Local
garages

OEM Dealers

Low tech

16
GTM Strategy
Our go-to-market strategy is continuously evolving to acquire and
retain customers

Target Audience Branding Campaigns Customer Acquisition Customer Retention

• Tier 1 Cities & Tier 2 cities
• Age group of 20-45
• Middle & higher middle class
• Contactless service at Home • Social Media Marketing
• ‘Why waste weekend’ • Blogging
• ‘Why go outside during • In App Marketing
pandemic’ • Apartments / Corporate
• Bike service at home Activities
• Influencer Marketing
• Banners/Poster Installations
• Referral Program
• Yearly Packages/Memberships
• App notifications
• Building community of 2w
owners
• Customer Engagement
o Gamification
o Videos

Monthly Repeat Rate: ~25% | CAC: $ 9 | Target 3-yr LTV: $ 32*

*Conservatively assuming 3 servicing requests a year at USD 12 avg. ticket size with 30% gross margin

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Geographical expansion
Leveraging our partnership with Shell India, we will enter top 20
cities in India in 3 years

Potential Market Outside India (Can be explored)

• South-east Asia, Latin America
• High penetration of two wheelers
• Developing countries with similar characteristics
in two-wheeler servicing

Current Cities

Planned Cities in next 3 Years

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Product Roadmap
Hoopy is on track to redefine two-wheeler after sale market using
proprietary data to move into autonomous servicing mode

H1 FY’22 H2 FY’22 H1 FY’23 H2 FY’23

• Customer App/WebApp • Customer • Customer App/WebApp • Customer App/WebApp

• Location & App/WebApp • Predictive • Predicting Life &
preference-based • Insurance Maintenance value of two-
Service • Videos related to • IOT Log & Advanced wheeler
• Profiling two wheelers Data • Resale
• Referrals • Mechanic App • Mechanic App • Mechanic App
• Mechanic App • Earning & Leader • Servicing Videos • Financing
• Auto Allocation board • Training Videos • Payment
• Profiling • Referrals Withdrawal
• Spare Parts • Spare Parts
Management Management
• Spare Parts • Building supply
Request chain of Spare
• Inventory Update Parts

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Financial Projections
By achieving a comfortable market share of 8-10% in top 20 cities,
Hoopy can become a unicorn in 5 years
Projections ($ MN) USD 1Bn
167.06 at 6x of
ARR

74.33
31.59
1.79 10.66
23.83
(1.07) (2.38) (1.01) 3.61
FY 2021-22 (E) FY 2022-23 (E) FY 2023-24 (E) FY 2024-25 (E) FY 2025-26 (E)

Annualised Run rate (Mar end) EBITDA

FY 22 (F) FY 23 (F) FY 24 (F) FY 25 (F) FY 26 (F)

No of Orders (In MN) 0.06 0.32 1.15 2.60 4.71
Total Mechanics 207 893 2,315 4,848 7,378

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Long term opportunities with EVs
In future, the shift to EVs will bring new market opportunities for
Hoopy

2W Total Sales in India (In MN)

• Hoopy can support manufacturers for service &
maintenance with its vast network of
17.00 16.50 17.09 technicians and presence

• Hoopy can use its operational excellence and

9.20
network to enable battery swapping
5.50 infrastructure

0.03 • Hoopy has closed a partnership with EbikeGo,

The Electric One, and Zypp Electric to provide
FY 20 FY 25 FY 30
Doorstep E-Bike care and refurbishment
ICE EV

Source: Mckinsey Analysis

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 The Ask
Hoopy is seeking USD 1mn Pre-Series A round to achieve ARR of USD
4mn in next 12 months
Technology platform development
• Enhance UI/UX in customer App and Mechanic App
• Continuous upgradation through customer /mechanic
15%
feedback model • Previous funding rounds: USD 900k
from angel networks, friends and
family
Marketing
• Initiation of focused awareness and
marketing activities 40% • Current ARR: USD 650k
USD 1 mn • Digital marketing, Offline activities,
• Commitment: USD 189k (Existing
Influencer marketing etc.
+ Investors)
Strategic guidance • Deepak Tulsiyan- USD 100k,
for market domination Expansion • Srinivas Kotta- USD 30k,
• Scaling multiple cities and building team
• Onboarding Mechanic Partner and Suppliers
35% • Kiran – USD 15k,
• Anjani Rathore- USD 7k,
• Jaymalya Palit- USD 7k,
• Subhendu Mandal- USD 15k,
Miscellaneous • Vishal Pereira- USD 15k
• Professional fees for legal, fundraising, and
acceleration 10%
• Founder remuneration

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Hoopy
www.hoopy.in
Nephonine Solutions Private Limited
abhinav@hoopy.in