1. What does Analytical CRM primarily involve in the context of business operations?

Answer: C) Capturing and analyzing operational data

Options:
A) Managing customer relationships
B) Strategic alignment with supply chain partners
C) Capturing and analyzing operational data
D) Focusing on customer retention
2. In Collaborative CRM, what is the main focus of aligning separate enterprises in the supply chain?
Answer: D) Identifying and retaining profitable customers
Options:
A) Increasing product features
B) Enhancing customer loyalty
C) Improving service processes
D) Identifying and retaining profitable customers
3. Which of the following is a characteristic of Transactional Marketing as outlined in the text?
Answer: C) Discontinuous customer contact
Options:
A) Focus on customer value
B) Long time scale for customer interactions
C) Discontinuous customer contact
D) Orientation to customer retention