Unit 4 Writing A product description

Target Vocabulary
Appositive phrases: The wearable screen, about 10–15 centimetres long,
will enable the wearer to check emails. Personal screens, worn on the arm,
will be a new place of adverts.

SAMPLE ANSWER
The product is called a robocase and will be designed to help people
travel more easily. The robocase, a combination of a robot and a case, will be
a walking suitcase that will follow you and will make life easier.
A special band, worn on your arm, will send signals to the machine. The
machine will follow you walking approximately one metre behind you. When
you stop walking, the machine will stop too. When collecting your case,
always annoying at airports, it will recognize your band frequency and walk
towards you. It will not be possible to open the case unless there is a signal
from your arm band.
The robocase, about 76 centimetres high, will have a rechargeable
battery. It will look like a normal suitcase though it will be heavier.
The product, marketed all over the world, will be aimed at people who
travel a lot, especially people who use airports and train stations. We aim to
advertise the product in all international travel magazines. In additional, we will
have a big advertising campaign on the television. We are sure that most
people won’t forget the image of a man being followed around by a walking
suitcase!
MARKING SCHEME
• The description answers the questions in exercise 2. [5 marks]
• Appropriateorganizationofideasandparagraphs.[1mark] • Appropriate use of
appositive phrases. [1 mark]
• Correct use of grammar and spelling. [1 mark]
• Use of semi-formal style. [1 mark]
• Correct use of commas and punctuation. [1 mark]