Carlo N.

Gualon
BSBA-MM 2-1P
Activity 4

Why do we need to understand consumer behavior? (State 3 reasons)

Consumer behavior determines the paths that a consumer will take in order to reach a
purchasing choice. Consumer behavior is fascinating and vital since each person makes decisions
in their own special way. However, it is not so exceptional that it cannot be researched and
predicted. It places the responsibility for conducting the research and comprehending the target
markets and individual consumer habits on the shoulders of product and service providers.
Consumer behavior is closely related to the decision-making process, which must be
understood and utilized. Process: consumer behavior. A consumer engages in specific actions as
they start their shopping experience. They are able to think, feel, and act. These sensations,
actions, and thoughts can all be "helped along" or directed. Understanding consumer behavior is
what allows a product or service supplier to guide the customer toward a successful decision.
The following are the reasons why we need to understand consumer behavior:
1. To meet buyer demand
When analyzing the products that best meet their demands, consumers react favorably. A
marketer researches how consumers use their financial resources to buy connected goods. It
involves examining what people purchase, when they do so, where they do it, and how
frequently they utilize it. Therefore, understanding consumer behavior will be crucial to the
marketer's ability to meet customers' requirements.
2. facilitates understanding of customer decisions
Understanding how people choose is critical for marketers. People are typically highly
logical beings. Before they make a purchase, they use the information systematically. In order to
persuade a customer to buy a product, a marketer examines the customer's behavior and adjusts
his presentation accordingly.
3. understanding the motivations of consumers
Understanding a consumer's purchasing motivations requires an analysis of their
behavior. A craving that a person is trying to satiate is called a motivation. The words of R.S.
According to Davar, "a motive is an inner desire that moves or prompts a person to action."
Consumers have a variety of motives. It's possible that not every one of these reasons for buying
will be as strong. Customers often purchase goods or services for a limited number of reasons.
Purchases and reasons are both considered in the study of consumer behavior.