Professional Documents
Culture Documents
LEVINE SoundingElPaquete 2021
LEVINE SoundingElPaquete 2021
Sounding El Paquete
Author(s): MIKE LEVINE
Source: Cuban Studies , 2021, No. 50 (2021), pp. 139-160
Published by: University of Pittsburgh Press
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to Cuban Studies
A B S T R AC T
Cuban authorities have accused reggaetoneros of creating “vulgar” and “distasteful”
music since the musical style’s introduction to the island two decades ago. As a result,
the artists’ work is mainly excluded from both state television and radio broadcasts.
Despite these restrictions, reparto, a reggaeton subgenre that originated in outlying Ha-
vana neighborhoods, ranks today as one of the most popular musical styles in Cuba. Its
broad reach is due to the style’s prominent inclusion on el paquete semanal. El paquete
semanal is an informally distributed digital media platform that provides participants
with a means to find and create music, and to connect with a transnational network of
music fans outside of the purview of the Cuban state. Using archival material from
personal interviews and other forms of digital data collection, I address the addition
and removal of the music of popular reparto artist Chocolate MC from the paquete as a
direct consequence of the shifting decisions of a network of matrices, paqueteros, and
subscribers. I argue that Chocolate MC’s mediated path through the paquete sounds a
shifting border between acceptable and unacceptable modes of racial representation
amid a moment of heightened change in Cuba.
RESUMEN
Las autoridades de Cuba han acusado a los reggaetoneros de crear música “vulgar” y
“de mal gusto” desde la introducción del género musical a la isla hace dos décadas.
Como resultado, el trabajo de estos artistas es excluido de las transmisiones estatales de
radio y televisión. A pesar de dichas restricciones, reparto, un subgénero del reggaeton
originario de vecindarios de la Habana, es actualmente uno de los estilos de música más
populares en Cuba. El amplio alcance del reparto se debe a su inclusión en el paquete
semanal, una plataforma de medios digitales de distribución informal que provee a los
participantes un medio para encontrar y crear música, así como para conectar con una
red transnacional de melómanos sin la injerencia del estado cubano. Utilizando material
de archivo proveniente de entrevistas personales y otras formas de recolección de datos
digitales, examino la adición y eliminación de la música del popular artista de reparto
Chocolate MC del paquete como consecuencia directa de las decisiones cambiantes de
una red de matrices, paqueteros y suscriptores. Mi argumento es que el trayecto me-
diado de Chocolate MC a través del paquete suena una frontera cambiante entre modos
139
The song was one of the first files listed inside the “Música—Nacional,”
“Música—Unrelease Cubano” and “Musicales Video Clip” folders of the
“Crazyboy” edition of el paquete semanal released on June 18, 2018. Hun-
dreds of other tracks were inside the folder, but none of these would become
as popular as “Bajanda.” Within a few weeks, it seemed as if the reggaeton
reparto song by Chocolate MC (whose real name is Yosvanis Arismin Sierra
Hernández) was heard everywhere in Cuba: neighborhood parties, sound sys-
tems set up at local parks, fixed-rate almendrones, and private taxis. Walking
around Havana’s repartimiento districts during December 2018, I heard young
people incorporating lyrics like “super asfixiao” and “botan pa’ la calle” from
the track into their daily speech. “Bajanda” would become one of the nation’s
most popular songs during the summer of 2018, emblematic of reparto’s grow-
ing reputation as the soundtrack of Cuban youth.
Young Cuban music fans avoid reparto’s ban from national radio and tele-
vision by relying on el paquete to listen to new songs like “Bajanda.” Consid-
ering the polemical relationship that reparto shares with the Cuban state, the
musical style’s unlikely rise in popularity through this informal media net-
work signals a shift in public discourse. Does this shift portend what Latin
Americanist Devyn Spence Benson (2016, 247) calls “a new revolution inside
of the revolution” for Afro-Cuban artistic representations, or does circulation
through the paquete require that reparto artists hide behind such a degree of
self-censorship in their public behavior and lyrics as to make any effect on
the public sphere minimal? I address the question using data gathered during
time spent with paqueteros, artists, and music fans while conducting fieldwork
in Havana in 2018, coupled with a digital ethnography that highlights how
content connected to the controversial repartero Chocolate MC is circulated
both through the World Wide Web and the paquete. In his negotiations of na-
tively Cuban and Afro-diasporic musical elements, the path that Chocolate MC
takes in his digital journey through the Cuban diaspora provides a compelling
case to discuss the margins of acceptable content circulated through this media
network. I first focus on the distribution of the paquete from the view of the
matrices, paqueteros, and music fans who move his content daily inside of
Cuba, and then look at the artist and his connection with the paquete and the
World Wide Web in the Cuban diaspora. Placing the paquete’s circulation of
reparto within a broader circulation of technology and Afro-diasporic musical
practices located throughout the Cuban diaspora, I argue that reparto’s medi-
ated path through the paquete sounds a shifting border between acceptable
FIGURE 1. Screenshot displays data compiled from a paquete released on April 9, 2018, and
produced by the matriz Crazyboy. Typical of this folder’s contents, almost every song featured is
in the reparto musical style.
is virtually mediated and dubiously legal, the exposure that reparto receives
through the paquete’s reach and distribution has never before existed for an
Afro-Cuban music genre.
Reparto flourishes within the paquete because of, not in spite of, its plural-
ist and virtually mediated public sphere. The media network’s files and fold-
ers bring together recording artists, studios, distributors and audiences into
close (if virtual) contact. In effect, the platform serves as a digitally mediated
public sphere that reflects what sociologist Manuel Castells (2008) theorizes
as a network society. In network societies, individual- and community-level
awareness, adaptability, and innovativeness compete for space in a pluralist
organization without committing to any ideologically fixed manifesto or po-
litical program. This parallels Sujatha Fernandes’s (2006, 3) work in Cuba
Represent!, which theorizes the engagement of multiple contemporary Cuban
art forms around artistic public spheres. Artists in public spheres engage with
alternative expressions of society alongside (but not necessarily opposed to)
the Cuban state’s positions on arts and culture. Artists and audiences engaged
in the paquete’s far-reaching virtual communities mark a similar shift away
from the centralized power of the Cuban state and toward a varied set of ideo-
logical choices. Several competing agendas come together that determine both
how one hears new music and which music is heard. The pluralistic approach
FIGURE 2. Screenshot of the June 18 “Crazyboy” Edition of the Paquete opened to the search re-
sults for “bajanda.” (Taken from http://paquetedecuba.com/listado-del-paquete-semanal-resumen
-del-paquete-crazyboy-18–06–2018/).
nacional.” Inclusion in this folder signals an interest beyond the artist’s music,
extending to his personal life. This contrasts with the amount of space allotted
in paquetes for other content. Movies and video games, for instance, are typi-
cally categorized in folders that list only file names (and are more often of for-
eign origin). Music fans, however, are interested not only in listening to reparto
songs; they also want to learn about artists’ personal lives. What are artists talk-
ing about during interviews with popular Miami-based YouTube personality
Alex Otaola, who is engaged in a tiradera (or rap battle), and who is dating
whom?8 These are questions that expand the field of attention for reparto’s au-
dience to include folders dedicated to capturing the intimate details of artists’
private lifestyles. Despite the fact that reparto music is banned from almost all
state-run television and radio broadcasts, Chocolate MC and other reparteros
remain a consistent staple both in this folder and in the paquete’s many genre-
and subgenre-categorized music folders in each new release.
Having your music and lifestyle become a consistent object of interest can
also result in added scrutiny. During March of 2018, Chocolate MC’s music
was temporarily removed from el paquete for this reason. Although the ac-
tual method of removal remains unknown, a paquetero who made a live video
feed claimed that he deleted the artist’s music from the paquete because of
Chocolate MC’s “malas palabras, consumiendo drogas y usando armas” (“bad
100
80
60
40
20
0
1/14/18 2/14/18 3/14/18 4/14/18 5/14/18 6/14/18 7/14/18 8/14/18 9/14/18 10/14/18 11/14/18
Chocolate MC Kokito YouTube
FIGURE 3. T he number of files that match the text strings “Chocolate MC” and “Kokito” in all
folders taken from a sample of paquetes. (Only results where the text string indicates relevant
content are included.) This number is measured against the number of relevant, nonduplicated
“Chocolate MC” files added to YouTube between January 2018 and November 2018. (Data com-
piled from paquete metadata taken from http://paquetedecuba.com/.)
quetero I interviewed and spent time with during a trip to Cuba in December
2018) replied:
Distributors can decide what is and what isn’t in the weekly package once they buy it
from others distributors or from the sources themselves (matrices). Matrices become
angry at them (distributors) when they change things in the music folder. Matrices
know about the music, not the distributors, but I can do nothing about it because once
they buy the package it is theirs and they can do whatever the hell they want with it.
(Leo Paquetero, e-mail message to author, June 16, 2019)
Leo receives the paquete from distributors (or submatrices) who work di-
rectly for matrices. These distributors, however, alter which content appears
on new releases of the paquete according to decisions that include the tastes of
their customers along with the political necessity for self-censorship. Leo does
his best to maintain the same set of content as the matrices within each new
edition of the paquete that he distributes:
I always try to publish the version that is closer to the source. I have changed my pro-
vider and sometimes one version is different from the other, but there is no big differ-
ence. People from other provinces of Cuba appreciate my work because they can see
versions closer to the source, thus they make demands to their local distributors regard-
ing why this or that content didn’t come in the weekly package. (Leo Paquetero, e-mail
message to author, June 17, 2019)
The quote highlights the many hands that the paquete passes through on its
way to subscribers, Leo’s own attempts to maintain a package that represents
the content that the matrices initially provide, and the potential for content to
change as the paquete makes its way through a complex hierarchy. Sometimes
Leo is unable to maintain the same copy of content as the matrices at the top of
NOTES
1. It should be noted that the terms reparterismo and reparto predate their contemporary uses
as labels for the musical traditions morfa and reparto. According to the Spanish-language scholar
Amauri Gutiérrez-Coto, the expressions are historically rooted in racially coded terms utilized
in Cuban bufo theater in the early twentieth century. The designations acquired new meanings
following the difficult Período Especial that began at the end of the Cold War. Since the 1990s,
reparterismo has become closely identified with bad behavior and a lack of education in music and
popular culture more generally (Gutiérrez-Coto 2017, 159). Musicians performing reparto music
today regularly claim and contest these associations in their music.
2. According to ethnomusicologist Wayne Marshall (2008, 148–49) in “Dem Bow, Dem-
bow, Dembo: Translations and Transnation in Reggaeton,” dembow “now refers simply, at least in
Puerto Rico, to the distinctive boom-ch-boom-chick of reggaeton, a rhythmic framework derived
from dancehall reggae and specifically from well-worn riddims such as the dem bow, which has
long been localized as a Puerto Rican product and, in particular, as a beat associated with court-
ship, coquettishness, and sex.”
3. According to reporting from 14ymedio (2018), Chocolate MC’s name came up several
times during public meetings between artists and government officials where the passage of De-
creto 349 was debated.
4. The short documentary connects the careers of reparto artists in Cuba to home recording
studios, underground music scenes, and el paquete’s distribution model. It includes interviews
with several reggaetoneros, music fans, and producer DJ Unic.
5. Sneakernet is an informal term referring to the transfer of electronic information by physi-
cally moving media such as floppy disks, compact discs, USB flash drives, or external hard drives
from one computer to another; rather than magnetic tape transmitting the information digitally
through a computer network.
6. Interviews conducted both during fieldwork conducted in Havana during December 2018
and via email conversations conducted between March and June 2019.
7. Omega is the name of one of the matrices whose content is distributed via el paquete se-
manal. The matriz ranks among one of the most popular matrices in Cuba, along with Deltavision
and Crazyboy.
8. A term often used in the paquete for files listed in these folders is farandula, which is
usually used to describe the gossip and fan culture surrounding the lives of popular musicians. For
popular reparteros like Chocolate MC, Manu Manu, and El Kokito, their private lives are continu-
ally reported upon both in video and print publications.
9. In response to his content’s removal from the paquete, Chocolate MC released a video on
his Instagram page in March 2018 in which he repeatedly exclaimed “Fuck el paquete,” explaining
that he did not need its distribution as his music is already popular in the United States.
10. There are a number of examples of dissident political content finding its way onto the pa-
quete’s platform (e.g., subversive content published through the PDF versions of Vistar magazine
and the music of Willy Chirino), but there are an equal number of examples of cultural products
forcibly removed from it weekly. These include the music of Chocolate MC and episodes from the
popular Mexican narco soap opera El señor de los cielos that feature content critical of the Cuban
government.
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DISCOGRAPHY
Hernández, Yosvanis Arismin Sierra. “Bajanda.” iTunes audio, 3:34. June 12, 2018. https://music
.apple.com/us/album/bajanda-single/1441550397.
Rodriguez, Silvio. “El Necio.” iTunes audio, 4:33. Jan 1, 1996. https://music.apple.com/us/album/
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