Evbodaghe Brando

490 third street

London Ontario, CA. N5V
Bevbodaghe@yahoo.com
January 21, 2024

John Dunn
IAC/InterActiveCorp
Fanshawe College Blvd
London Ontario, CA. N5V

Dear Mr. John,

Hopefully you are doing well. I’m writing this letter to suggest my view on the recent social
media incident that took place on twitter involving Ms. Justine Sacco, she was formally your
director of corporate communications at your company IAC/InterActiveCorp. I’m a self-
employed communication consultant, I am aware of the adversity that your company is
presently facing, and I would be happy to offer advice regarding how to maneuver through this
difficult condition.
Thank you for giving me the opportunity to offer my insight in this situation concerning the
aftermath of the tweet posted by Ms. Justine Sacco which received a lot of media attention and
public review, and I am mindful of how critical things are for the company.
In a nutshell, Ms. Justine Sacco posted series of messages on her twitter page while on her
private trip which many people thought it was distasteful, abusive and racist. It caused a lot of
wide negative coverage in the media, affecting both Ms. Justine Sacco and the company’s
image and reputation.
The main concern now is how to handle the repercussion from the tweet which has caused a
big backlash on the company’s image and shifted the social dynamic. What we must do now is
to focus on reducing and limiting the effect this backlash might directly have on the company.
Our best approach would be to understand the complicated variables at work arising from this
situation and addressing these issues.
Firstly, the recommended cause of action should be social media management, limiting Ms.
Justine Sacco public presence on social media. This would help to stop the growing audience on
the matter and help reduce negative attention, rules and regulation on social networking
should be properly explained to the employee by highlighting the importance about proper
communication to avoid further incident of sort. Secondly an internal meeting needs to be held
to assure the staff members your company is well informed of the situation and is making effort
to reslove it and the company is equal and highlight the principle of the company by providing
training courses on cultural equality and awareness for all staff members, it would help
promote a better work environment. Finally expressing regret is necessary, putting out a
statement of apology to the public showing true regret that it may have caused this would
show responsibility in dealing with the problem directly. These ideas are meant to assist with
both short- and long-term solutions for the company's reputation. I believe through all these
steps it will significantly build trust back in the company.
Thank you for taking your time to review what I have to say. I would suggest you use this time
to access the recommendation with immediate effect and I'm ready to talk more about these
suggestions and work together to put all these insights into practice to achieve a greater result
for IAC/InterActiveCorp. I respect you giving me this opportunity and I'm excited about this
chance to help tackle this predicament.
Sincerely,
Brando Evbodaghe
Business Analyst
Fanshawe college