Tema 3

Ioniță Nicoleta Bianca

Vocabulary A

1. competitive advantage
2. marketing strategy
3. product portfolio
4. customer retention
5. segmentation
6. customer retention

1. b) features
2. b) identity
3. d) distribution
4. b) target
5. c) promotion
6. b) audience

Language review A

1. Highly confidential marketing report.

2. Steadily improving balance sheet.
3. Ambitious market research programme.
4. New public relations department.
5. Extremely impressive profit figures.
6. Rapidly expanding overseas operations.

A marketing letter D

Subject: Request for Additional Copies of Brochure and Poster

Dear Recipient's Name.

I hope this email finds you well. I am writing on behalf of Kommerz Bank, with regards to an order
request.

Our manager, Ivan Gasperlin, has expressed the need to acquire five additional copies each of both
our brochure and poster. We find these materials highly effective in our promotional efforts and
would like to ensure an ample supply to meet the demand of our clients.

Could you please arrange for the production and delivery of these items to the following address:

Kommerz Bank Trubarjeva 47 1000 Ljubljana Slovenia

Thank you for your cooperation.

Best regards,

Bianca
E

1. arrange
2. enclose
3. consider
4. require
5. contact