Airbnb

Course: PR Specialisation

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 The major change in Airbnb's
transformation is a new symbol the
company named the Bélo. The Bélo takes
the form of an upside-down heart or a
Which paper clip symbol, which also looks like
the letter “A”. It was designed to
element has represent four things: people, place, love,
and the “a” of Airbnb
Airbnb
redefined?
Justify your
choice.
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 Identify which Asset Technique

principle has Logo SCAMPER

been applied
from SCAMPER Belo Combine. As it has
combine people, place,

on Belo? Specify love, and the “a” of

Airbnb

the reason.
This study source was downloaded by 100000835475053 from CourseHero.com on 08-28-2022 18:13:12 GMT -05:00
 Noticeability – People enjoying places where
they are where it shows don’t go there live there

Originality – the brand campaign not only show

Evaluate the ad the stay but kind of people behaviour of being
what they are where ever they go feeling like
home showing peoples behaviour at there home.
campaign Relevance – the ad connects with the consumer
“Don’t go there. by showing behaviour pattern of people at there
known place in a way that they see themselves in
the story. It is relevance to what company offers
Live there” Memorability – it is memorable as tag line ‘Don’t
using NORMS go there. Live there’ touch once heart directly

Strategy – the strategy used in very unique yet

simple in grabbing consumers attention.

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 Identify the Image Principle Applied

principle/principles Image 1 Typography

of visual ideas
applied in each Image 2 Hyper-realism

image.

This study source was downloaded by 100000835475053 from CourseHero.com on 08-28-2022 18:13:12 GMT -05:00
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