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Unstructured Observation in The Social Sciences
Unstructured Observation in The Social Sciences
Mr. Vasilakis
HSP 3U0 - E
1:00 PM: When we arrived at the food court at the mall, we made sure to sit near the center of
the bustling area. This spot allowed us to have a clear view of most of the people sitting in the
food court within the space. The food court was well-lit, busy and loud, with many aromas
1:05 PM: We noticed two distinct groups of teenagers occupying nearby tables. One group was
made up of four lively girls who looked to be about 16 years old talking, while the other
consisted of three boys who looked to be around 13 years old involved in a conversation. The
exchanging glances, which showed that they were very close friends. The group of boys had
random moments of excitement with their conversation about a basketball game, and plans they
had set.
1:14 PM: When listening to the girls' conversation, we noticed that they talked alot about
everything from school-related matters to makeup trends to past events they had together.
Throughout their conversation, they would burst into laughter and excited gestures, which shows
a strong bond among the friends. Each member of the group was equally a part of the
1:26 PM: The boys' group were also having a conversation where everyone was involved and
present. They talked a lot about basketball games, and plans they had. They were very animated
throughout the conversation and bursts of laughter which showed that they were also close
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friends. Occasionally, one of the boys would pull out their phone to show the rest a picture or a
1:33 PM: The food court started to get very busy with people from diverse age groups and
backgrounds. People of varying ages and ethnicities entered the space, each gravitating towards
different restaurants. Families with young children could be seen trying to walk through the
crowds, while groups of friends huddled together in lively conversation. It was loud from all the
1:39 PM: We noticed a heartwarming family, a mom, dad, grandmother and 2 young boys
enjoying a meal together. The parents' were very attentive to their children, being very enganged
with the story that two boys were telling the parents. One boy was very loud and seemed to be
entertaining the family while the other was more quiet and listened, occasionally adding to what
the brother said and giggling as he talked. The family seemed to have a strong bond, with each
member of the family sharing anecdotes and laughter, paying very little attention to the busy
food court.
1:47 PM: Towards the end of our observation, we saw a group of elderly women sitting at a
corner table, quietly talking while drinking their hot drinks from Tim Hortons. They had a
relaxed demeanor and would laugh occasionally. The group seemed to enjoy each other's
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II. Challenges, Advantages, and Disadvantages
Challenges:
There have been multiple challenges that have occurred while we’re at the mall. Because of its
publicity, we cannot avoid the noise and stay focused with so much going on around us. It was a
hard challenge for us to keep track with everything and everyone happening at once considering
that our data must be accurate. We also had to be careful not to draw too much attention to
ourselves and avoid getting in the way of the busy mall staff and people.
Advantages:
Despite the challenges, the food court was a great place to observe. One thing that makes the
shopping mall food court different from other settings is that it is a diverse place, where it
includes many different kinds of people there, from teenagers to families. This place has become
a rich source of data for our study and analysis. We got to see how people of different ages and
backgrounds interacted with each other. The food court's lively atmosphere also made it easy to
Disadvantages:
However, observing in the food court also had some downsides. Since we have to observe for at
least 15-20 minutes, it was tough for us to follow people who were only there for a short time.
This made it challenging to get a deep understanding of their behavior. Plus, we had to be careful
to follow the mall's rules and make sure our observations were respectful and ethical, which
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III. Findings Using the Inquiry Model
Introduction:
The objective of our research was to give an answer to the following question: How do
individuals from different social groups interact in the busy food court of a shopping mall? We
entered this public area in order to study the structure of social interactions amongst various
social groupings. Gaining an understanding of the connections, behaviors, and interests formed
Hypothesis:
We expect some very fascinating results as we explore how members of various social groups
interact in our neighborhood mall's crowded food court. We're interested in social interactions at
our mall's food area. We believe that teens would communicate with their classmates and debate
current social media trends. Elderly people may exchange stories over coffee, but families with
Data Collection:
We started our observation at 1:00 PM at the busy mall food court. We saw two separate teenage
groups: three boys talking about basketball and plans, and four girls fully involved in
conversation. There was a great sense of friendship between the two groups, as seen by the
frequent laughter and energetic gestures. The food court was filled with an assortment of
customers as the lunch rush began. Children's families made their way through the crowd, while
groups of friends engaged in conversation. A touching image of a family played out, with parents
laughing and telling stories to their kids. As our observation came to the end, we noticed some
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older ladies interacting with each other informally over hot drinks, contributing to the interesting
Analysis:
Our study notes' data analysis provides important information on social interactions at the food
court. Teenage groups, consisting of both boys and girls, were seen to show a strong sense of
friendship and to participate in chats about topics related to school, fashion, and hobbies such as
basketball. Our hypothesis is backed by these data, which show that teens talk about common
interests and interact mostly with their age group classmates. Also, seeing families eat together
highlighted the value of close family ties and shared mealtime experiences, showing the food
court's function as a place to support family ties in the middle of a busy setting. In addition, the
sight of elderly customers having a calm chat pointed out that the food court's role as a gathering
Conclusion:
In conclusion, we learned some fascinating things from our investigation of social interactions at
the food court at the mall. It turned out that people of all ages, including families, seniors, and
youths, all liked going there. Older people enjoyed speaking, families shared meals and tales, and
teenagers talked about their interests. No matter one's age or background, our study has shown
that public areas like food courts are important for building relationships. Finally, we see how