Transcript MarkedUp

Susan: Welcome .
And thank you for coming to the bran-
Danesh-deep,cro: Can you start that over again? Sorry.
Susan: Ehhh.
Danesh-deep,cro: Well, we' re off to a rocky start.
Marley-h igher: It's okay. Uh.
[00:00:12)
Susan: And I'm gonna get going. (laughs) We lcome to the new, brand new, international
center at the UC Davis Campus. This is my second time here in th is pretty amazing
building. And you 're here for a focus grou p discussion o n cell phones today . And my
name is Susan Berman .
I'm an independent, um, researcher. I have my own research firm called

lmpactResearch. About 30 years old, so far. And I was hired, um, to get feedback
about the most important attributes that drive you to buy a new cell phone .
The company wants to find out what featur es they should include in th is cell phone
to make it the most attractive of the newest and hottest cell phones on the market.
So it's your time to be creative and to reflect on what you have now and to be
creat ive about the future.
First I'm going to discuss some of the rules of a focus group. How many have every
done a focus group before? Yeah! Good. So it 's just basically a discussion group .
Um we want you to all talk freely, speak you r mind. Just don't do it all at the same
time so t hat, um, we can hear each one of you. You're all important.
Um we want you to know the re's no right or wrong answers. So, we don't have
anyth ing programmed at all, um, as to what we want to hear, necessarily. Just to
some of the topics. But feel free to go off in whatev er direct ion you want. Um and
we want to hear from everybody because we respect that you all have impo rtant
opinions.
Um the consent form you signed, um, allows us to use audio and video recording.
And um, we will not be including any of your identi fying facto rs in the focus group
report. Just wanted to let you know that . And the other video, whatever, is fo r
instru ct ional purposes only .
...
The group should last no longer than 90 minutes, and if you can just refrain from
leaving the room, I think we got all tha t business ta ken care of beforehand . And,
make sure to turn off that lovely cell phone that I saw you using (laughs) on the -
when we were recruiting you on campus. Um just so it doesn't ring or interrupt the
group. And if you all have your tab le tents facing me so I can call you by name.
MKR l 054 FG 84min Page 2 of 53

How come I didn't get a- My name is Susan Berman , I didn 't get a table tent . But if
you can remember my name, it's Susan.
So before w e start I just want to , um, go around the room. If you can just state your
first name, tell me what you're st udying at UC Davis and what you li ke to do in you r
free time. And I'll start.
So, I'm Susan, as I said, and I' m a litt le past the stud ying, but I did study here at UC
Davis in human development and mass communicat ion s and at Stanford. And I do
market research now for a living. And 11-in my free time , which I'm getting more
of , fortunately, I love to play tennis and go t o t he beach wit h my Labrador. Ryan?
Ryan-deep,clear: My name is Ryan. I'm a stati stics majo r with an emphasis in data science. And in my
[00:03: 46] free time I like to play sports, watch sport s and, um, bike ride .
Susan: Great. What kind of sports?
Ryan-deep,cl ear: Uh, basketball. Soccer.
Susan: Huh.
Ryan-deep,clear: Baseball.
Susan: Great. Thanks so much for coming.
Lena?
Lena: Uh, my name is Lena. Um I'm study ing sociology and Spanish. Um in my free tim e, I
[00:04:11] like to hang out with my puppy.
Susan: Ah .
Lena: Um I like to sew and paint and play diff ere nt instruments. Um yeah. Those are kind
of the main hobbies .
Susan: What kind of dog?
Lena: Um she's a pitbull, husky mix.
Susan: Oh. Nice.
Lena: She's six months old, she's super cute. (laughs)
Susan: Aw . Fun. Fun stage. She hasn't eaten your house or anything yet?
Lena: Oh, she has. But I ...
MKR1054 FG 84min Pag e 3 of 53

Susan: (laughs)
Lena: Still love her any way. (laughs)
Susan: You expect it. Yeah. Thanks so much for coming.
And, Marley?
Marl ey-higher: I'm Marley. I' m an organizational studies major with a communication minor. Um
[00:04:52] and in my free tim e I like to read and hike.
Susan: Oh. Where do you go hiking?
Marley-higher: Um just around the bay area because my family lives there. So like whenever I go
home I try to- Well , my, my most recent one I went to San Luis River, Colfax.
Susan: Ah. Nice. Great. Well, thanks so much for coming.
Suraya?
Suraya: Uh, I'm Suraya. I study cash relations and French. Um. In my free time I also, like,
[00:05:22] work out. I do boxing here . Um concerts every now and again.
Susan: What kind of concerts?
Suraya: Um just whatever artist I'm into at the moment. Um but yeah. So ju st various
things.
Susan: Uh-huh . Cool. Great. Thanks so much for coming.
Danesh?
Danesh-deep,cro: Hi. I'm, uh, Danesh. And I study international ag. Um. I'm an international student
also. Um and I don't know . And my hobbies include being outdoors mostly, ever
since I moved to Davis. It's a nice environment for it. 'Cause I've been in the city my
[00:05:56] whole life. And then , moving to Davis has changed that.
Susan: Mm-hmm (affirmative).
Danesh-deep,cro: I've been more involved outdoors.
Susan: Mm -hmm (affirmative).
Danesh-deep,cro: Cycling or hiking.
MK.Rl054 FG 84min Page 4 of 53

Danesh-deep,cro: And swimming. Yeah.
Susan: Where'd you move from?
Danesh-deep,cro: I moved from, um, I stayed in Los Angeles for three years, but before that I'm from
Malaysia.
Susan: Ah. Great. Thank you so much for coming.
Danesh-deep,cro: Yeah.
Susan: Appreciate it.
Alexandra?
Alex: [inaudible 00:06:14] you can actually, uh, call me Alex.
Susan: Okay.
Alex: Uh I'm a communications major here, here in Davis, and uh, in my free time I really,
I really like to read. Uh, I work ou- I work out. I do a lot of, I do a lot of strength
tra ining. And um I also, uh, I also do photography on the side too.
[00:06:25]
Susan: What kind of photography?
Alex: So, I do, so I do automot ive and ...
Susan: Oh.
Alex: And portrait photography.
Susan: Automotive and what?
Alex: Automot ive and portrait photo graphy.
Susan: Oh. Interesting. Automotive. Like, of cars?
Alex: Yes. So I take photos [crosstalk 00:06:48] -
Susan: Stationary or moving?
Alex: Uh both .
Susan: Ah. Interesting. Thank you so much for coming.
Alex: My pleasure.
MKR1054 FG 84min Page 5 of 53

Susan: Abby? (laughs) Addi?
Addi: Hi. I'm Addi. I'm studying psychology and Chicana studie s. On my free t ime I like to
[00:07:07] spend with my son. He's 3 years old. And um, spending time with my family.
Susan: Ah. Do you live near here?
Addi: I live in Sacramento.
Susan: Ah . And um, are you almost fini shed?
Addi: Yes.
Susan: All righ t. What do you think you'll do wit h you r major?
Addi : I do n't know . Maybe I'll get a jo b with UC Davis.
Susan: Oh. Maybe. That'd be great . Thanks so much for coming .
Addi: Yeah.
Susan: (Vahed 00:07:31 ] ?
Vahed-big accen: So my name is Vahed and um, I'm here in the UC Davis exten sion to improve my
English. A lot of, uh, a lot of, eh, hobby. But one of those prof essional, uh,
[00:07:46] phot ography, and another one is, uh, paragliding pilot.
Susan: Doing what ?
Vahed-big accen: Paragliding pilot. Paragliding pilot .
Susan: Wow. Ah. And how does tha t work ? Is that complicated?
Vahed-big accen: Uh, not at all, but if you learn it how to, uh, contro l the wing s.
Susan: Ah. Interesting.
Vahed-big accen: The feeling is good thou gh.
Susan: Uh-huh . And what kind of phot ography do you like?
Vahed-big accen: All of kind of the photo graphy, actually the landscape is the most oft en. But the
comme rcial is second and the portrait.
Susan: Uh-huh . Hmm. Thanks so much for coming . Welcome to th e campus.
MKRl 054 FG 84min Page 6 of 53

And Lenka?
Lenka-timid: Hi everyone, my name is Lenka. I'm a psychology major and outside of school my
hobby is to exercise. I do, like, cardio. Lifting weigh t s. And I also draw , paint , and I
[00:08:35 ) also love to do, like, volunteer work.
Susan: Oh. What kind of things do you like to draw?
Lenka-timid: Um. I usually do Anim e (laughs).
Susan: Which kind?
Lenka-timid: Anime.
Susan: Oh. Oh. Interest ing. Huh. Can you do that with a cell phone t oo?
Lenka-timid: With a cell phone? No. I wou ldn't t ry to use it. (laughs)
Susan: No. No. Okay. I'm j ust curious. I don 't know. Thanks so much fo r coming.
And it was fun recrui t ing you all, because we're all over the campu s in different
places. Um, I learned a lot about how much the campus has grown over th e years.
Uh, when I recruited you, you all stated tha t you bought a cell phone that w as sort
of a high-end cell phone, w ithin the last couple years. Um. If we can go around t he
room and jus t te ll me wh at cell phone brand you have, and the mode l, and what
feature s you like about your cell phone.
Lenka.
Um I have an Androi d. Um I j ust like how, uh, if I drop it, it doesn't break. Well, I
guess it' s like, the major part.
Which part doesn't break. The glass or the ...
Lenka-tim id: Um the glass.
Susan: Inset?
Lenka-t imid: 'Cause I used to have iPhone and it broke. Like, like, if I drop it from this tabl e it just
broke, so I'm like, I got ti red of that 'cause I'm const antly, like, riding bikes and
doin g [ina udi ble 00:09:50] so I thought it was better to get Android.
Susan: Oh, great. Huh.
Vahed .

Vahed-big accen: Um.
Susan: What kind of cell phone do you have?
Vahed-big accen: Cell phone. Oh, uh, iPhone SS.
Vahed-big accen: Um I think it's from 2014. Um I think it 's working good . Use it a lot (laughs).
Susan: Which , What featu res do you like about it? What kind of things do you like about
it?
Vahed-big accen: I think the, um, cell phones in the future, the next 5 or 6 years, never use, like, the
cell phones . It's come on the watch or everything. Because they are getting to the ,
to bigger sizes and somebody doesn't use it.
Susan: Mm-hmm (affirmative). And what do you like about your cell phone that you have
now? Anything?
~s r
-::;- ct J ~ :(Vahed-big accen: Um j ust, uh, looking at the social media and like that.
6
Susan: Mm-hmm (affirmative). ' Kay. Addi.
Addi: 7f Yeah. Um I have an iPhone GS.Um I like the camera. Um I like it because it connects
to my Mac and music. It's just easy. And I have Apple everything, so team iPhone.
(laughs) Great. And Alexandra? Alex, sorry.

~~w- san:
{_{1f,(/ 1f--~~"II.,Alex: No, no worries. Well I .have the iPhone Ss and one of my favorite features of the
Q:fj'
. (/)~(]).•v iPhone is iMessage, which is something I find extremely convenient, even thought I
1'~ (., f have unlimited texting. But, uh, being, but them being able to, being able to
communicate without delay and over wifi is, um, really awesome , you know.
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e,,\ihe-tx.,rfsan. Great. Yeah. And Danesh?
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Danesh-deep,cro: Um I use an iPhone 7 and I would have to agree. I like the camera because I don't {JJ..;-
fe,c7J ~ have to carry my camera around sometimes . I can just use it and it'll be, like, %
qua lity photos.
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Danesh-deep,cro: Like cameras have developed over time so well. Like you can fit so much in such a
small phone .
Mm-hmm (affirmative) .
'Su.mm~
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Danesh-deep,cro : And I like also the cloud-based system where it's this, in a sense where, if I buy or
~ downloaded music in my phone, it will be in my iPad or in my laptop and I really
\ C.~l) ~ like that.
Susan: Mm -hmm (affirmative}. Good. Sura- Suraya.

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Suraya: Um I have an iPhone SE,so it's like the one between the 5 and 6.
Susan: Mm -hmm (affirmative}.
Suraya: Um I like how it's smaller so I don't have to have, like, a huge phon e. Um and I also
f-eqtl\142
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to message. At least for me personally I'm really bad at answering texts, like really J rN!'."5lt
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\ Y)~~ bad. Um so if I can just, like, like it, it shows that I, like, respond, but I don't have to j(
worry about formatting, like, have an actual respon se.
Susan: Uh-huh.
Suraya: Um which I think is really convenient and if you're like getting group message and
you really don 't want to have to, like, go back, um, and like, read through all the
messages, you can just, like, like the one that someone posted like four hours ago
that you don 't want to like bring back up into conversation but shows that you
would like acknowledge whatever that message says.
Susan: Oh. Huh. Not sure what I have, but yeah that sounds good. Interesting . Marley?
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6-e,\ Marley -higher: I have an iPhone 6 and, um, I like how, I think the battery life , while it's still, like,
l unv¼ not that great, 'cause it 's an iPhone, but it's much better than ... Well, I had a 55
Li1t.ed5's sdka-- and I think it's better . But that might just because, like, I used it a lot, so I'm not
sure if that's , like, a huge factor.
Susan: That you chose the iPhone?
Marley-h igher: Well, I didn 't, like, choose it. Like my dad just gave the 6 to me. 'Cause it was
something about , like, his plan or whatever. And I was like "Oh. Okay, then."
I'm like, no, but like before the 5S I had, like, a Nokia. Like I'm not a phone ... Like
oh, the new one comes in I have to , like, get a new one. It's just like, " Eh, I guess."
Susan: Mm-hmm (affirmative}.
Marley-higher: And then, I'm not really too picky.
Susan: Uh-huh. Especially when it's free, right?
Mar ley-higher: Yeah (laughs).

Susan: (laughs) Lena?
Lena: Okay. Uh I think I have a Alcatel Idol 3.
Susan: A what?
~l~(/1-JRJ\Lena: Alcatel Idol 3. I-

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Lena: Yeah. I hadn't either. My brother, um, my brother 's just really good at finding, like,
cheap alternatives to other products or whatever.
Susan: Uh-huh.
Lena: So, um, this phone's really similar just to , like, a Android. It's just kind of like a
typical Android-type phone .
Susan: Huh.
But on this one, I really like the camera. Really good quality pictures. I like that the
screen is pretty big, so that 's kind of nice. I like to use YouTube a lot on my phone,
so tha t's nice when I'm watching videos.
Susan: ls it a bigger phon e?
Lena: Yeah, it's- I mean-
Susan: Oh, yeah.
Lena: It's, um, that size.
Susan: Like the -
Lena: Still fits in my pocket, but it's good amount of screen.
Susan: You can see things. Yeah. Great. Huh. Interesting. Thanks.
tA,J/inoAe,\
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\.~ S6 Ryan-deep,clear: Uh, um, iPhone SE,and I like the cloud-based features like iMessage and the other,
~ like, data-sharing apps throughout, that Apple offers throughout its all- all of its
products.
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Susan: Apps. So you pretty much, uh, chose, it sounds like, for different reasons, and, um,
did you consider any other type of phone when you were buying it? Other than
yours that was given. Um when you were buying your current one, what made you
MKR 1054 FG 84min Page 10 of53

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not buy that one? That you were considering and then you maybe switched to the
one you got. Did you change your mind? Did somethin g make you change your
mind?
Um I knew going to the store that I was gonna buy an iPhone . I wa s lookin g at the
other phone, but I knew that I was gonna buy an i- I had th e SS.
Susan: Uh-huh.
Addi: And so I was like, and then the 6 came out and I was like, "Well, there 's gonna be a
new one." So I just waited 'til the 6S came out and then I, th en I bought it, so it
was-
Susan: Were you considering any other brand before that?
Addi: No. No.
Susan: Always j ust iPhone.
Uh I've had a And roid befo re, but then I got an iPhon e, and then I was like, "I wi ll
never go back."
Susan: You'll never go back.
Addi: No (laughs).
Susan: No switching back.
Addi: There's no reason to.
Susan: Others?
/,\AOEJ\J~ l~oSuraya: I also knew I was gonna buy an iPhone. Um, I, I think I lost my last one. Um and I
(\Oii I r\"'\ore just w anted , like, a smaller phone and I didn't want, like, the 6 and 7 'cause that
was just too big. But I also wanted, like, a higher quality phone. Um, and I've just
always had iPhone s. Like the last tim e I didn't have an iPhone was when it was like
the Envy.
Susan: Mm -hmm (affirmative)
Suraya: Which was, like, in the early 2000s (laughs), like, 2010s.
Susan: Uh-huh.
Suraya: Um but yeah.
Susan: What was it called, the Envy?
MKR1054 _FG_84mi n Page 11 of 53

Suraya: Yeah.
Susan: I don 't remember that.
Female: Was it the Samsung? Or was it the ...
Suraya: No it's the, I don't know. It's like, it's like a little red phone that you, like, slide it up
(laugh s).
Female: Yeahthe,yeah. Yeah. Yeah.
Susan: Oh.
Female: [crosstalk 00:16:38]. Yeah.
Suraya: The one wi th the little-
Female: Throwback.
Female: Yeah. The little ball? Yeah.
Male: [crosstalk 00:16:39]
Suraya: [crosstalk 00:16:4 2] It's like an-
Susan: Oh.
Suraya: It's almost like an [in audible 00:16:44].
Susan: Oh.
Suraya: You know the old iPod?
Susan: Uh-huh. Uh-huh.
Suraya: It was like that, but a phone, so you could, like, slide it up and the re was like the
keypad.
Susan: Oh.
Suraya: And there was also like a ...
Female: Oh, yeah.
Female: Like a thing you could-

Female: Swirl.
Susan: I, I think l must've missed that one. Maybe I was in India. I don't know. Interesting.
And then you switched to Apple?
Suraya: Mm-hmm (affirmative)
Susan: Oth ers?
Lena: Um I, I was loo king at a Nexus befo re, and the reason I chose th is one wa s my
brother recommended that, um, the price was cheaper on this one because it's
kind of a, um, I mean, I don 't want t o say a knock-off brand, but it 's just like a less
popu lar brand. Um so phone was a lot cheaper.
Susan: Huh. And you got that locally here?
Lena: Um .
Susan: Or is it sold -
Lena: He got it somew here online.
Susan: Oh. Online. And it works fine.
Lena: Yeah. It's, has pret t y much all t he same features , same operating system as
Android. Um just dif ferent name, so.
Susan: Huh. Intere stin g. Very interesting. I haven't heard of that one, but I'm gonna have
to google it after this. Anyone, anybody else?
Lenka-timid: Um I was gonna pick iPhone, but the batte ry kept, like, um, over heating . So
especially I was, like, in Davis during th e summer, it'd overheat and, like, my, I
couldn't use my phone fo r a wh ile.
Susan: Oh. When it was out in the sun or someth ing?
Lenka-t imid : Yeah. And-
Susan: Well that's true.
Lenka-timid: Like it was really inconvenient 'cause I was working as well, so, like, 'cause of that I
switched to Android.
Susan: Ah. And does t hat happen with Android?
Lenka-timid: Um. It's, it rarely happens. Like, I kind of like, I miss the iPhones, though. (laughs)

Susan: (laugh s) You miss the iPhones.
Lenka-timid: So, like, the pictures and camera and stuff like that. But, w ith this one, like, I like it
'cause, um , like, less on the phone and more out there, so it's, like, yeah.
Susan: Mm -hmm (affirmative). Interesting. Huh. Lot of different reasons. Um. I'm gonna
just write up some of those attributes, uh, we were talking about, and, uh,
features, and just see, by raise of hand, which ones are the most important to you.
Let's see if I can remember . Uh ...
So, you can call 'em out. How' s that? We'll just do.
~~ Alex: I'm gonna say camera. (laughs)
ftf JwJS Susan: Camera. You said ...

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.<, Susan: Not breaking . Not overheating . Not overheating .
Vahed-big accen: Quality.
Susan: Hmm?
Vahed-big accen: Quality.

Susan: Quality. My handwriting's terrible . Sorry. Can you read that?
Ryan-deep,clear: I would also say replicabi lity. Like, I t hink lot of peop le remain with Samsungs or
refII c~\\*J And roid because, like, everything in the iPhone is internal, so it 's like if something
goes wrong you have to rep lace the whole thing , which is, like, super expensive for
some people. Like, parts .
Susan: And you were saying about -
Female: Price.
Susan: Hmm?
Female: Oh. I'm sorry.
Susan: Screen size? You were saying-
Female: Yeah, screen size.
Susan: And -
Female: Well, we had size up there. I was saying price.
Susan: Price. And you were saying about YouTube.
Female: Oh yeah .
Susan: Features.
Female: Yes.
Susan: And somebody was saying bout texting. The iMessage? We 're sort of comb ining
two questions actually.
Uh, I'm gonna leave these up.
Um . Messaging. What else?
Female: Um, maybe the fonts?
Vahed-big accen: Social med-
Lenka-timid: I'm sorry.
Vahed-big accen: Social med ia.

Susan: Social media. And the fonts.
Female: Uh-huh. Like the emojis. Like dirt-
Susan: Emojis.
Female: [crosstalk 00:20:36 )
Susan: Emojis. Emojis. Emojis.
Male: [crosstalk 00:20:40) (laughs).
Susan: And then next what'd you say? Camera screen. YouTube.
Male: [crosstalk 00:20:46]
Susan: Um ... Then we talked about the sound. Oh, something about smaller. Easier to
carry around.
Male: Portability.
Susan: Hmm?
Female: Portab ility.
Susan: Affordability . Yeah. We have that. Price. Affordability.
Female: Uh, we said, "portability."
Ma le: Portability.
Susan: Oh, portability.
Female: [inaudible 00:21:06] also.
Susan: Excuse me?
Female: Uh, I wou ld say, yeah, portability. Um, let's see, what else is there?
Ryan-deep,clea r: Internal storage.
Female: Yeah.
Ryan-deep,clear: Like-
Susan: Oh. Yeah.
MKR1054 FG_84min Page 16 of 53

Female: [crosstalk 00:21:15] Yeah.
Male: [crosstalk 00:2 1:17] Yeah.
Female: Memory.
Vahed-big accen: [crosstalk 00:21:17] t he most off top of my head.
Female: When- When you get that (laughs), "You're alm ost out of st orage."
Female: Yeah.
Susan: Okay.
Female: [crosstalk 00:21 :22]
Female: Or you have, like, a really cute picture.
Mal e: Yeah.
Female: And yo u can't take it.
Female: Or it's [crosstalk 00:21:25] .
Female: [crosstalk 00:21:29]
Female: [crosstalk 00:21:29] sim card.
Mal e: [crosstalk 00:21:30)
Lenka-ti mid : Say, like, you run out of pict ures and you j ust put in a sim card instead of, like,
sending it t o emails or anything.
Susan: Right. Right.
Alex: Your- Your like- your, uh, f unction al apps. Like, your calendar. Your calendar. Your
radio. Or flashlight.
Susan: Oh yeah.
Addi: Find my iPhone.
Suraya: Find my- Oh. Find my iPhone .
Vahed-big accen: [crosst alk 00:21:48)
Susan: Oh yeah.
MK.RI 054 FG 84m in Page 17 of 53

Vahed-big accen: [crosstalk 00:21:49]
Susan: [inau dib le 00:21 :50] phon e.
Lena: [crosstalk 00:21:50] Yes.
Susan: Find phone home.
Alex: Yeah.
Susan: Find phone. Wh at's the one you just said between flashlight and find-finding t he
phone?
Alex: Um. It was ... Let's see. It w as the -
Marley-higher: Calendar?
Alex: [crosstalk 00:22 :03]
Susan: Calen- No, I got-
Alex: [crosstalk 00:22:03], calendar, flashlight, find my iPhone, and then ...
Susan: There was one th ing I missed.
Alex: What was the other one?
Susan: Huh. A-
Alex: Oh. Radio.
Susan: Radio ! Yeah. That's what it was.
Marley-higher: Radio?
Alex: Yeah. I use Pandora.
Marley-hi gher: Oh, [crosstalk 00:22 :16].
Susan: There you go! [crosstalk 00:22: 18]
Suraya: I was like, "Real radio ?" Like, hmm . [crosstalk 00:22:20 )
Alex: Pandora. (laughs)
Susan: [crosstalk 00:22:22) So I'm gonna- [crosstalk 00:22:23] I'm gonna divide thi s up into
MKR10 54_FG_84min Page 18 of 53

features versus, um, like, the technical stuff that's on the phone. So ... Let's say-
Um, none of you mentioned emailing.
Okay, so-
Marley-h igher: I use the Gmail.
Susan: Hmm?
Marley-higher: I use the Gmail app more than I use the actual Apple email app, because Gmail-
Susan: Gmail-
Mar ley-h igher : Yeah.
Vahed-big accen: Gmail will help you.
Mar ley-higher : The Gmail app is much more conveni ent.
Vahed-big accen: [crosstalk 00:22:46]
Marley-higher: The email app on the iPhone's not that great. [crosstalk 00:22:47]
Lena: Yeah, it 's-
Ryan-deep,clear: No, it's [crosstalk 00 :22:48].
Marl ey-higher: Yeah, no, it's like- it just is really, like, basic.
Suraya: Yeah, it 's garbage.
Susan: Huh.
Alex: Apple Map s is trash .
Ryan-deep,clear: Oh [crosstalk 00:22:53].
Add i: Oh no, that' s garbage.
Marl ey-higher: Yes. That's why- Yes.
Susan: Okay, so I'm j ust going to look at , like, the apps, and then we'll talk about the
technical features of t he phone as well.
Alex: Yeah.
Ryan-deep,clear: Oh. Okay.
MKR1054 _F G_ 84min Page 19 of 53

Susan: So this is apps. Um, this is Find Your iPhone. This is a part of the phone. This is apps,
more. This is more technical. Technical. This is apps. This is apps. Camera, can be
both, right? Taking pictures.
Battery. Apps. Cloud. Size of the phone is more the technical-Well, crosses over, so
let's go though that. Not breaking. That's not overheating. Quality of the pictures,
right. And that's, uh, you know, more the app or featu re. Replaceability ... that's
more- Price is more the technical. Technical. YouTube is more the app. Messaging is
more the app. And ... that's more technical.
Okay. So. Let's think about these that I've starred, and if you can just go room-
around the room with a show of hands. Tell me which one, um, you think is the
most important feature. And the I- Well, we haven't gott en there yet. I haven't
really pointed the [inaudible 00:24:16]. Although- [crosstalk 00:24:17] I know it.
And then we'll do which is the least important feature.
So by a show of hands, if you can tell me if you think the camera is the most
important feature. One, two, three, four. 'Kay.
Danesh-deep,cro: Can- May we raise our hand once, er ...
Susan: No ... Well , that 's the most important feature.
Danesh-deep,cro: (laughs) 'Kay.
Susan: Camera. Just gonna take notes.
All right. And the size of the phone. Is that the most important? One. 'Kay.
And the quality of your pictur es.
Danesh-deep,cro: I think that's the under camera.
Vahed-big accen: The same one camera.
Suraya: Yeah, that 's already pretty [crosstalk 00:25:01]
Susan: That's the same?
Vahed-big accen: [crosstalk 00:25:02] body of the cell phone.
Susan: Yeah, well, there's- I'll keep that.
I would say that, actually, thi s is more the technical thing.
Vahed-big accen: Yeah.
MKR1054 _FG_ 84min Page 20 of 53

Susan: So, t echnical. Okay. We'll go back to that.
Um ... YouTube. Gett ing on YouTube easily.
Danesh-deep,cro: I would-
Susan: Yup.
Danesh-deep,cro: -consider YouTube under-
Susan: Addi?
Addi: For me that is, because my son's always on my phone. So, YouTube needs to work ,
all the time. (laughs)
Susan: Okay. And you like that he ta kes your phone to use it?
Addi: Oh yeah. He has his iPad, but sometim es he likes to see my phon e.
Susan: Uh-huh. ' Kay.
And, um, messaging? One, two, three - It's the most important. Okay. Actua lly I'll
put a litt le t hree . One. Let's see ... size was one, and camera w as four. ' Kay.
Social media? One, two, thr ee, four.
Emojis? Using emojis?
Danesh-deep,cro: I can live withou t it.
Susan: No?
Marl ey-higher: I can live wi th out it.
Susan: And calendar? For your school, like when you're gonna go to cla- No. I'm just
kiddi ng. (laughs)
Lena: I feel like I write down my stuff.
Susan: (laughs) Yeah. Intere sting. Yeah, even though we have that, I haven't figured out
how to work it, but- Um, flashlight? Not in a situation where you 're using that all
the time.
Um. Find you r iPhone? Er, find your phone. Do they have that for- One, two, three,
four, five, six. 5- Wait. One, two, three, four, five, six. That was six. Okay. Do they
have that for the oth er, um, like the Androids, whatever ?
MKR1054 _FG_ 84mi n Page 21 of 53

Lenka-timid: They have different apps, but -
Susan: Find your Android?
Lenka-timid: I don't think that they're as reliable .
Ryan-deep,clear: There's a bunch of apps you can also install. Like, there's ways of, like, install- If you
don't have an Apple phone because, like, Android phones have that ability to, like,
be opened up. And, like, you can technically modify an Android phone so that,
rather than it just being on the softwa re side, uh, you can add Find Your Phone to
the hardware side. And, so, even if you do lose your phone, or it's like stolen or
something, you can actually add Find My Phone on, like, to your phone
permanently.
So where, like, someone wouldn 't loo k. So, that could be useful.
Susan: Huh. How 'bo ut you? You've, you had to use-
Ryan-deep,clear: You can't do it with an iPhone.
Susan: Have you had to use-
Ryan-deep,clear: No.
Susan: Any of you had to use your iPhone- Find Your iPhone?
Addi: Yeah.
Susan: Yeah?
Addi: My phone's been stolen and I've had to drive to Lodi to pick it up because-
Susan: You saw it?
Addi: I knew wh ere they was, and I would- You can write a message on the screen and
they can read it.
Lena: Oh, you do that?
Danesh-deep,cro: Yup. Yeah.
Marley-higher: Yeah.
Addi: So I was like, "I know where you are, like, I' m calling-"
Vahed-big accen: Can you make a sound?
MKR10 54_FG_84min Page 22 of 53

Addi: Yeah, you can make it-
Vahed-big accen: Loud?
Addi: I kept making it go off all day. All day, all day.
Marley-higher: [crosstalk 00:27:50]
Addi: And then, they finally answered. And then they met up with me.
Susan: They met up with you?
Addi: Yeah. And I got my phone back.
Susan: Said, "I'm sorry, and-"
Addi: Well, they said they found it-
Susan: -"Didn't mean to steal."
Addi: -and they were trying to get ahold of me.
Susan: Oh.
Addi: And I said, "Oh, yeah. Sure."
Susan: Great. Yeah.
Marley-higher: All the way to Lodi.
Susan: (Laughter). Any other funny stories about finding your [crosstalk 00:28:10].
Male: I'm gonna take your time out here for a second.
Susan: Yes.
Male: Okay. So 2 things that I want to do while she's doing this. One of them is, um, we're
gonna go back to you and you, just, kind of, redo what you just said. We're gonna
[crosstalk 00:28:21].
Susan: About another i- another find your iPhone.
Male: Exactly.
Susan: Find your phone.
MKRl 054_FG_84min Page 23 of 53

Male: We're gonna pretend you ' re what we're calling the rambler, not that you are
rambling , but ...
Susan: (Laughs).
Male: And let, let , it's one of the thin gs we're trying to get at and so we're t rying t o show
how she would handle someone who's like talking too much. Um and so just
because that w as a good topic that one cou ld kind of ram ble on about , we want
you to ju st do that, again, really fast and she's gonna do whatever she do es to try
and stop t hat . Okay? Does that sound okay ?
Susan: Yep. Sou nds perfect. So can you ...
Male: [crosstalk 00:28:54] just kind of describe the find the iPhone thing for me one more
ti me.
Susan: So um anybody have a way of, um, on th e Androids, you're all talking about Find
Your iPhone. Is ther e any othe r system or somet hing like that th at you know of
that, where you can find your phone?
)
Ryan-deep,clear: There's a bunch of 3rd party apps ...
Susan: Mm -hmm (affi rmative ).
Ryan-deep,clear: That, uh, supp ort like Find Your iPhone capabilities and t here 's a lot of like, spam-
~~~~
war e to like, protect your phone from like, theft and whatnot. So a disadvantage of
Find Your iPhone is that on Find Your iPhone, you only have Find Your iPhone on
\~~
-ttvlj~z;u
your Appl e and your Apple 's like, software can be wiped if it's ever stolen . But in an
And roid sense, you can modify the hardware directly since you can take apart the
phone. You can add, um, spyware and Find Your iPhone, like, simi lar things to the
actual hardware where maybe like, someone wouldn 't be look ing. So you can have,
you have an added feature of, I guess, addin g to your phone with an Android and
the find your phone app to those
Susan: Oh did you have, Lenka? Did you have somethi ng like th at with your Andro id? Or
did you, any ot her set had tha t kind of thi ng?
Lenka-timid: I never knew that until right now (laughs).
Susan: Yeah, yeah. Others? Did you have any other, so you learne d about a new way of
finding your phone even if you don 't have an iPhone. So that 's interesting. Did I
miss anything else?
Male: Okay, that was good. Thank you. All right. Um, okay then, um, you guys seem to
know each other, right? Okay, can you, um, just move just a little bit closer and
pretend li ke you're talking with each othe r. Just, just talking ...
MKR1054_FG_84min Page 24 of 53
Susan: On, on the next question. [crosstalk 00:30:27].
Male: Like in the next que stion ...
Male: What we'll do. So, just, even tho ugh we're doing this, just be kind of like loudly
interrupting a little bit. Just, and she's gonna break you up basically.
Susan: And I'm also gonna do the leading and I'm gonna do the bias, the interview bias at
the same time.
Female: Oh so you guys are like teaching people how to [crosstalk 00:30:43].
Male: We're teaching people how to run focus groups.
Female: Oh.
Susan: Yeah.
Male: I'm sorry we didn 't make that clear .
Female: No it 's okay.
Female: Oh.
Male: That's what this ...
Female: Is that like on the letter?
Male: That's what this is all about. I don't know if it was on the letter.
Female: Oh I think we should have read it more closely but ...
Female: [crosstalk 00 :30:57]. (Laughs).
Male: (Laughs).
Susan: Yeah, you 're not, you're not teaching.
Female: [crosstalk 00:31:02].
Susan: I'm supposed to be teaching you.
Male: Yeah we have a list of like ...
Susan: [crosstalk 00:31:04].
MKR1054_FG _ 84min Page 25 of 53

Male: Things w e' re trying to get.
Susan: Not teaching you but te aching the students who enroll in this course.
Male: Yeah teaching the students who enroll.
Female: Oh.
Susan: And it's an online cou rse.
Male: So have some of this in [pl ay act 00:31:13], that , you know [crosstalk 00:31:14] .
Susan: Yeah if you fee l like it.
Male: Yeah.
Female: But we're also trying to get real knowledge so t hat students can do an assignment
off of it .
Male: Right.
Susan: Yeah.
Male: I think we 're doin g a very good job of it.
Female: It' s du al pu rpose.
Susan: Okay. So I'm gonna ju st ask a question. I'm also gonna do some, we ll, you'll see.
So thinking abo ut your cellphone, what do you use it for the most? I know I use
mine for my Words With Friends. I can't go to sleep without using my Words Wi-
you know. It actually like put s me to sleep, playing Words With Friends.
Excuse me, I know, I' m asking you a question. Um what do you use your iPhone for
the most?
Um.
Or when do you use it the most?
When? I wouldifY like as an alarm for the most part.
Mm-hmm (affirmative) .
That's true.
Page 26 of53
Female: Yeah. Um because I don 't have an alarm clock and it's ju st like easy. You can set
multiple. Um calendars, I guess, too.
Susan: Mm-hm m (affirmativ e).
Female: Like apps. Um.
Susan: Others?
Female: Social media.
Vahed-big accen: Messaging.
Susan: Messaging. Mm -hmm (aff irm ativ e}.
Vahed-big accen: Yep.
Susan: And when do you use, like with friends? Family?
Female: At work .
Susan: At work?
Female: At home.
Susan: Mm-hmm (affirmativ e}. Mm-hmm (affirmative). Others?
Female: Listening to music. It definitely really helps when I'm like studying or something to
have like some classical on and ...
Susan: Mm -hmm (affirma t ive).
Female: And then j ust do my thin g.
Mar ley-hi gher: I'm the kind of person that like if I don't put what I have to do somewh ere, it's not
gonna stick, I won't do it . So I have like an app th at helps me w ith that. So I think
that 's what I use it for the most. Because aside from messaging obviously, which is
like I would say the main purpo se of a phone maybe, but aside from that, like, I
think being able t o manage everything in one device is very helpful. Because I've
tried like paper planners, but I just get like lazy to bring it around.
[00:32:43]
Susan: So wh at do you mean by that app [crosstalk 00:33:02]?
MK.RI 054 FG 84min Page 27 of 53

Marley -higher: So I use 20- it's like an app called 24 Me.
Susan: Oh. Mm-hmm (affirmative) .
Marley-higher: It's like a, it's called 24 Me, which is like, I don't, it 's like a weird name but it's
basically you can put your to-do list there and you can schedule things and um
yeah, it 's just really helpful. And you can see like a calendar view, weekly , monthly,
yearly if you want.
Marley-higher: You can have alerts too. I don't really use the alerts though but ...
Susan: Hm. Interest ing. So it keeps you organized?
Marley-higher: Yeah.
Susan: Othe r peop le use anything like that?
Ryan-deep,clear: Um.
Susan: You did?
[00:33:33]
Lena: Yeah I use, um ...
Susan: Mm -hmm (affirmative) .
Lena: I think it's called Color Note. And it's pretty much, it sounds a little bit more simple,
but it's just like a to-do list kind of thing.
Susan: Oh.
Lena: Um and you know, you can check things off just by like touching 'em and then it'll
cross it out for you. So, that's kind of nice just to have like the visual representat ion
of what you're supposed to do.
Susan: Mm-hmm (affirmative). I know most of you, then, you said you use it with studying.
Jy_~ So you use it at home. Do you any of you use it at school? I know I c- I caught a few
of you (laughs) in school. "I'm in class but I can still talk to you. I'm gonna step out a
little."
Danesh-deep,cro: Um I would say looking at information. I didn't realize how much real- I was so
relying on phones until when I went somewhere like overseas and you don't have
like signal.
Female: That's so true.
MKR1054 _FG_84min Page 28 of 53
-- -- - -·-- - ---
'
Danesh-deep,cro: So when you're like trying to look up, I don't know, like a history of the place that
you're at or something or where to go, you realize oh, my God. I don't have access
to my phone. I have to find wifi.
Danesh-deep,cro: So it 's, yeah. I use it mostly to look up information.
Susan: Yeah. And so what'd you do when you were overseas? You had to go find a place?
Danesh-deep,cro: Yeah literally you have to go either fi nd someplace with wifi or you have to like pay
more for th e roaming fees.
Susan: Right, right .
Danesh-deep,cro: But you have to like think of the [inaudible 00:34:49].
Susan: Right. Somet imes you get [inaudible 00:34:52].
Lena: I definitely agree. I use data a lot. I Google everything, um, and especially having a
puppy , I'm constantly Googling like ...
Susan: (Laughs).
Lena: Will my puppy get sick if she eats ...
Lena: Whatever it is she just ate. Um so yeah I do a lot of Googling.
Ryan-deep,clear: Because now Google is like at your fingertips ...
Susan: Right.
Ryan-deep,clear: Versus like back then you had to like either physically go to a computer or open a
book . like now all that information is at your fingertips. I don't know if it's good or
bad.
Lena: Well even if you want like weather or traffic or um, you know, looking up
restaurants, just kind of any information, you just Google it .
Susan: Mm -hmm (affi rmative).
Suraya: Even like Google calendar and like Drive and then like Sheets, which is like Excel, I
use a lot for class. I have, like, a folder on Google Drive for all my classes. So it's like
easier and you have like the app on your phone. So if I'm like in class or like I forgot
\
an assignment or something, I can just like look it up on my phone because I have
the Google Drive app on it. So it's like a lot easier.
Susan: And do you do that, can you do that during class? Or the teacher just sort of ...
Suraya: [crossta lk 00:36:01].
Susan: Do you have to hide ...
Suraya: [crosstalk 00:36:03] I forgot what I wrote. Or I wrote notes, I do that a lot, like in
Google Drive, I can like look up whatever I wrote in my notes if I didn't bring it with
me. So in the class I can still like participate even if I kinda like ...
Danesh-deep,cro: That 's also a cloud-based system. That's why, it's like so intertwined with
everything now.
Suraya: If my phone could like [inaudible 00:36:21].
Susan: (Laughs). Okay. Any other phone features we missed or ...? What wou ld you say is
the least important of these features that you talked about?
,~lMf
~l'\S- I Addi: Probably emojis.
Emojis?
Susan:
/\ \~ I ~
V' '-' Addi: Yeah. It's just not like really impacting my life that much. So it's like ... not super
important to me.
\j{'Vn~~
~(ft,~ Lenka-tim id: Yeah, I don't know.
UY' Ryan-deep,clear: It's just making messaging more fun.
Female: Yeah, yeah.
Ryan-deep,clear: I can live without it.
Female: Yeah, yeah, no, I mean because emojis are, emoj is are replacement, rep lacement
for social, for social cues that we would use in person so that ...
Ryan-deep,clear: Right.
Female: So that ... But then it's like even though, even, even though you have it, if you, as
~~~ -~ long as you know the person well that you're talking to, then like you can decipher
\f\l\b\j'N,~~ · S . ,.,,. whether or not they're being sarcastic or if they're being funny, being funny, or if
\ '_.(f f\{1AiJiM· (~~ they 're like, or ifthey're kind of feel ing down on someth ing.
J Sus~~e,{5,'tter;:~
~ br inging that up. Uh that was actually gonna be last question, but
MKR1054_FG_84mi~ Page 30 of 53
I'm gonna switch a little bit just for a second. Thinking about how long have you
had phones, like about 10 years?
Male: Probably.
Female: Probably since like my freshman year of [crosstalk 00:37:29] .
Susan: Freshman year, about 10 years. You know. Whatever. Um the social aspect of
phones. What, do you think it's helped or hindered your social interactions. And,
or, you know, both instanaces, like you were saying. Sometimes for instance, I've
used an emoji that my son is saying, "Mom, that says embarrassed. Is that what
you meant? " (Laughs). Woops. Wrong one. I just punched the one that says this.
But um I'm learning about which one is what and they keep adding it seems like to
it .
Yeah.
Susan: And as far as social interact ion, has it helped or hindered in general?
Male: Um both .
Female: Both.
Danesh-deep,cro: Do you mean emojis or like social media?
Susan: In general, the cellphone.
Female: Uh both.
Susan: Go ahead, tell me, Danesh.
Danesh-deep,cro: I feel like we're more interconnected, like, I can message my fr iend on Facebook all
the way in like other parts of the world and we're more connected that way and we
stay in touch through Facebook. That's the only reason why I still use Facebook.
But at the same time, I don't know, maybe domestically, when we're like always
messaging each other, it's actually hard for us, like, I don't know about you guys but
in my generation, it's actual ly hard to like mainta in proper conversation or like, you
know, uh, make an initiative to like meet the people, whereas versus last time, you
had landl ines so you had to like call your friends. "Hey, you want to go out?" And all
that stuff, you know? So yeah.
Susan: So it's a lot easier for you? To get-
Danesh-deep,cro: It's a lot easier but at the same time, we're making it like, we 're more distant . I
MKR1054_FG _84min Page31 of53

don't know how to like say it.
Susan: Mm -h mm (affirmative).
Danesh-deep,cro: Yeah. I'm sure everyone here who owns a phone can relate somehow .
Female: Yeah.
Susan: So you don't, you can stay in touch via Facebook but you don't have to get
together.
Female: Yeah.
Danesh-deep,cro: It's like, okay, like, you have this portrayal of your social media life ...
~ Danesh-deep,cro: Versus your real life. So people will always assume you're always doing th is nice · ~
things but you always post nice things not depressing things.
AFemale: You just post highlights.
Danesh-deep,cro: Yeah you just post highlights and people thought your life is so like, wow, I can't call
him. He's like so like ...
Susan: Everything . He's so happy all the time.
~ Danesh-deep,cro: He's so cool. He's so happy but at the same time, you're that person that who's
posting that might feel like, oh, nobody's reaching out to me. I' m so lonely or ...
Yeah.
Susan: Oh. So you can have a different persona.
Susan: Interesting. Others feel that way? Or ...?
Female: Yeah.
Susan: How many feel that way? Everybody? Wow. That's really super interesting. Um ...
Danesh-deep,cro: That' s a whole other study by itself.

Susan: Yeah, wow. No that is so ... Wow anyway, yeah, it's very, very interesting.
Um so wh en you know the person pretty w ell, and you know, can you tell at all that
maybe there's something up? That you wou ld maybe private message them instead
or somet hing? How would you get around it when you kind of think that the
persona is too good or it makes you not want to approach them, is that what you're
saying?
Danesh-deep,cro: Yeah and I mean, in a way, like, I get a few people, like, they just don't, like, reach
out to me anymore just because they think like I, I have like so many new friends in
Davis or whatever, but it's just like, I don't know, like, I don't really post boring
stuff. Nobody wants to see me studying, like you know, like ...
Female: Yeah.
Danesh-deep,cro: Of course, I like post stuff, like I'm going hiking or something like that and they'rej
ust like, "Wow, you're always doing something."
Susan: Mm -hmm (affirmative). Just because that's what you're doing. You're posting ...
Danesh-deep,cro: Exactly.
Susan: But it' s not necessarily what you're alw ays doing.
Danesh-deep,cro: Unless I'm like live streaming, I'm doing this, I'm doing this, I don't see a point on
like posting sad or like stuff , boring stuff, like everyone else does, you know.
Susan: Yeah.
Danesh-deep,cro: So people like refrain from like contacting me or something.
Susan: Mm -hmm (affirmative) .
Danesh-deep,cro: Like, you know, some friends are just like, I don't know, like, like, I' m way too
intimidated to like reach out to you ...
Susan: Mm -hmm (affirmative) ..
Danesh-deep,cro: So you have to do the reaching out. I don't know.
Susan: Mm-hmm (affirmative). Yeah. Others? Lena?
Lena: I think like, I think, since we're constantly kind of being like, bombarded with, not
just like socialization, but like information too, I think it's really easy to become like,
kind of just desensitized to everything tha t you see, you know, on your phone. So

like you might see, like, your friends posting things, but you're kind of less likely to
actually make that contact, um, because like you see it so frequently and people
are just posting so frequent but you kind of just think like maybe it's not as
important or ...
Susan: Interesting. You become immune in a way .
Lena: Yeah. Like, it, it makes it easier to socialize in the sense of you can have like quick
but kind of less meaningful interactions. Um. But as far as like, it's not the same as,
you know, like calling somebody on the phone or if I was having a face-to-face
conversation w ith someone. Um I just think like it would be a lot more in depth
rather than if I'm just texting someone, like it's really easy to you know not reply or
just like ...
Lena: Kind of, um, everything's really abbreviated, sort of ...
Susan: Mm -hmm (affirmative). Mm-hmm (affirmat ive).
~
Lena: So you don't get ilke the full emotional connection, sort of. It's just kind of like
quick and ...
Susan: You can't really read into the full emotion of it.
Lena: Yeah.
Susan: That's interesting . Yes, Danesh?
Danesh-deep,cro: Like going back to what Mar ley said on like, um, one of the most important things
of like, cellphone is like the messaging, which is funny because cellphones, like,
were used to call. But nowadays, like, if someone just texts you or something and
when they call you and they're like, "What is it?" And it's like, "Oh, nothing. I just
wanted to call you," and they 're like, "You could have told me that, like, over text."
You know, like, it's weird to give people calls now, like ...
Female: Yeah.
Danesh-deep,cro: Whereas back then, you cou ld talk for hours and like ...
Susan: Mm-hmm (affirmat ive).
Danesh-deep,cro: You know, now it's just everything by text.
Susan: Others on that? Messaging versus talking on the phone? Addi?
Addi: Well I think that's why we're so disconnected, just peop le don't really ta lk anymore.
MKRl 054 FG 84rnin Page 34 of 53

Like you answe r like th e phone, like, "O h, why didn 't you just text me?"
Susan: Mm -hm m (affirmative).
Addi : You're j ust ... Like we're not, you have all these friends on social media but in real
life, you don't have friends. Like you don't have real friends anymore.
Susan: Mm-hmm (affi rmative). Wow , this is depressing . (Laughs). Well um, now and
Suraya, Suraya?
Suraya: Um I don't know, at least for me, because I like, a lot, all my friends are back on the
east coast , because I'm not from California , I've had to just like, I like the snippets ,
because we can't like ...
Female: That 's true.
Stayin g in contact is so hard because like the time difference and it's just like, oh,
they're always doing things and I'm always doing thing s but if I can like go and
Snapchat, I can kind of like scroll through and like and tap th rough their day
basically and see what they 're doing.
Susan: And you're on a different t imezone.
Suraya: Yeah.
Susan: Right?
Suraya: And so like, I feel like I'm kind of conencted ...
Susan: Mm-hmm (affirmativ e).
Suraya: ~ And so I do kind of get like a little apathetic and like, "I don't really need to text
them, like I saw what they did today." Like it 's fine.
Female: Yeah.
Suraya: Um so that, that 's kind of bad. Like I probably should like message my friends more
often and not just like go through th eir Snapchat or like look at their lnstagram or
just like sta lk them on Facebook every now and again. Um so it 's kind of, it makes it
a littl e easier but someti mes it's a little t oo easy.
Susan: Mm-hmm (affirmative) .
Lenka-t imid: There's ...
Suraya: Um yeah.

Lenka-timid: It 's convenient you know, especially like ... Well I'm also not from here. I'm from
Asia so like even more of a time difference. Any time difference is hard, obviously.
Suraya: Yeah.
~ka-timid: But like just having messaging and social med ia makes it easier becaus e then you
know that, well, on the surface, like what they post, that they're not like dying or
something.
Female: They're not like in th e hospi ta l. (Laughs). You know so like, at least, it like gives you,
like snippets.
Susan: Mm-hmm (aff irmati ve).
Female: Because it's really hard to, to call somebody who is you know, like, when you're
awake, they're sleeping. You don 't want to call them and wak e them up you know.
Susan: Mm -hmm (affirmative). Mm -hmm (affirmative). Yep.
Addi: So it's kind of just like practicality rea sons but I think it 's, I think the best thing
about the technology we have now is that we can connect to people who are far
away from us and then it becomes a problem when even people who are close to
us. Like yesterday, I was out side my room and my roommate text ed me, and I was
like, I am litera lly right outside. (Laughs).
Susan: Yeah maybe we should talk in person.
Addi : And then I went in and I was like, "Dude, what?" And she's like , "O h. L, 0 , L."
(Laughs). She 's like, "Oh, um, I t hought you left." And I'm like, " Dude, I was wearing
house cloth es." And she's like, "Oh, I just didn't want to get up."
Susan: Mm-hmm (affi rmative).
Addi: And I'm like, "All right, cool." (Laughs).
Susan: Lenka, do you have a positive or negative about it?
Lenka-timid: Um I was like thinking back to like my best friend back home ...
Susan: Mm-hmm (aff irmat ive).
Lenka-timid : Like instead of like , like, I, I prefe r like old school where wr iting letters and st uff like
that and my best friend doesn't even know like where to buy the stamps. So like I
tell him, " Let's write a letter. Like pen pal or whatever. "
MKR1054_FG_ 84min Page 36 of 53

Lenka-timid: What you call it. And he told me like "oh, like I would rather just message you"
because he's like six hours away from me and I'm just like ... like how do you not
know how to like write a letter because I like the idea of like takin g time and like
like putting all the emotions in it instead of ju st like-
Susan: And you're driving everyth ing.
Lenka-timid: Yeah.
Susan: I was just talki ng uh 85 year old woman as I was working about today and she said,
"You know I was think ing about cell phones." And I'm wait a minut e are you
reading my mind? I'm conducting a vocus group a few minutes later . She said, "you
know t he kids now a days, t hey're just off on th eir cell phones and w hy don't they
communicate in person?" And I'm "Oh? I'm gonna bring that up in the focu s
gro up ." You know that's inter esti ng. You're saying you want that special touch and
that's what she was saying. Others? Anyone?
Marley-higher: Yeah, no, I was going to talk about uh speaking in person, when you're ... like when
you 're hanging out with someone like somet imes w hen you'r e waiti ng or doing
womdthin g you always ... or you're like waiting and you always feel the need to do
somethin g so that ... so that in order to not have to like think about what's around
you and you're like on your cell phone. You're going through social media. You're
like "Oh okay. Oh okay my favorite blogger is here at Da ... here at Davis and she's
been tak ing photos with a bunch of her fans. Or something like that and th en
you're like not even speaking to the person that's like near you.
Susan: Right next to you .
Marl ey-higher: Right near you.
Susan: Mm-hmm (affirmat ive)
Mar ley-higher: Or anything like that. Or even like when I go on dates and stuff like I always put my
cell phone away because I want to be able to talk to them and connect.
Susan: To listen.
Marley-higher: And connect ... connect with them as a person.
Susan: Mm-hmm (affirmat ive)
Marley -higher: Rather than just like "All right. I'm just gonna like be on my phone the entir e time.
You know like free dinner. No biggie." (laughing)
Susan: Yeah it's sort of a turn off sometimes. Like oh I got the message. (laughing)
MK.RI 054 FG 84min Page 37 of 53
I
Intere st ing. You all have a vari ety of views. Some of th e possitives and some of
negatives, some of th e old fashioned ... it 's a very very interest ing topic. Uh, thank
for sharing that. You brought it up Alex. Its all your faul t. (laughing) but going back
to the -
Alex: Oops.
Susan: No I appreciate that because I was going to get in that and that's somethi ng I'm
very inte rested in. Um, on the techni cal aspects of your phon e ... so we've gone
over some of the features ... the reason why you would buy a cell phone, thinking
of the special attri butes or technica l specs that sold you on your cell phone in the
first place and when you're making a decsiion to purchase.
Vahed-big accen: Uh.
Susan: I th ink we covered a lot of data, privacy, the clooud, right? Um storage, I think we
have th at. Internal storgae right? Um better camera. Speed? Did we talk about
that?
Vahed-big accen: No.
Susan: No. Um, durability like replacablity . The impact resistant , waterpro of, what about
the LCDresolution ? Is that impo rtant ?
Lena: They're usually all good.
Susan: They're all good. You th ink- [crosstalk 00:49: 15] do you look at ... hm?
Marley-higher: I think all of t hem are like pretty comparable in smart phone ... as smart phones go
it's not like [crosstalk 00:49:22] 6'
Susan: Okay. Okay.
1\1.itl,u/\QYV
Marley-higher: Well , I mean resolut ion would probably be a big th ing I mean if you're really int o
photography.
Susan: Mm-hmm (affirmative)
Marley-h igher: Because um because like if you're looki ng ... because I edit on ... I edit on a pc but
th en when I look ... when I look at my photos on my iPhone, it look s a lot different
because color callibra tio n and th en you're got like the bright ... you're also got the
brightness of the screens too and how color looks [crosstalk 00:49:50] on different
things .
So with a show of hands tell me how important is batt ery life. If th at ... Wow. One,
~usan
two, three, four, five, six, seven, eight out of nine . And what about the cloud
stor age? One, two , three, four, five, that's the most. And that it doesn't break,

overheat, I guess durability of the phone? One, two, three, four . Okay.
Addi: I fee l like that could be solved with a case. If you buy a case,
. ll {t; san:
Oh.
~
tvM~ Addi: [crosstalk 00:50:30] then you should be okay.
~ Susan: Mm -hmm (affirmative) Is there a specific case that you think is-
Addi: I always use the autobox .
Susan: I do to and my phone broke twice in a month unfortunately but um I know and
that's expensive right? [crosstalk 00:50:44]
Addi: You should ... you should probably ... you should see if you still have or if you like
registered for the warranty for it.
Lena: Yeah it's lifetime warranty.
Addi: Yeah.
Lena: On otterbox. They'll replace it for you . (laughs)
Addi: Yeah you should probably look into that before you end up buying another one.
Susan: Ding! I knew I was doing this group for a reason. (laughing) Thank you.
Addi: Otterbox, yeah lifeproof is also fantastic too. [crossta lk 00:51:08)
Susan: Oh.
Addi: I still have yet to test their cases though.
Lena: I know. I stay with otterbox but I give them abuse. (laughs)
Susan: Okay. [crosstalk 00:51:15 ) What about um the internal storage on the phone? One,
two, three, four, five, six, seven. Six and a half, seven. (laughing) okay. That's
important and the sim card. No. You j ust take it for granted. [crosstalk 00:51:39]
you hope it's in there or are there some phones that don't have sim cards.
Danesh-deep,cro: [crosstalk 00:51 :46]
Suraya: iPhone has sim cards but its just because so it works for you to do anything
[crosstalk 00:51:47]. If you don't have a sim card [crossta lk 00:51:51] .
.J~;,?,
~<i;~_:
& What were you saying Vahed?
~~MKR 1054 FG 84min Page 39 of 53
\
Vahed-big accen: Some of them have some of t hem doesn't have it.
Susan: Oh.
Vahed-big accen: It's about safety. Like you find the iPhone, without a sim card, they can't remov e it
at all. But if you do not have sim card internal you can not use it.
Susan: Ah ha.
Vahed-big accen: But maybe turn it on that.
Susan: Uh huh. So they might change their sim card and then have a new-
Well actually it doesn't happen ... doesn't happen in iPhone. But its happened in
th e android.
[inaud ib le 00:52:17]
Susan: Okay. Uh huh. I' m sorry.
Female: That's okay.
Susan: My not t aker w as my assistant has a litle question. Go ahead. So tell me.
Vahed-big accen: Uh I told you [inaud ible 00:52 :34) andro id, they can hack it but th en for th e iPHone
they can no do it.
Susan: Ah.
Vahed-big accen: But the the -
Susan: They can't hack your sim card?
Vahed-big accen: No they can remove the sim card and hack it and make it a new and use it but for
~
the iPhone they cannot do it because the iPhones are cloud based and never can
use it because they need your password and your username. You can't change it or
sell it or [inaudible 00:53:02].
Susan: Inte restin g. What about other s on the andr oid . What do you th ink? [crosstalk
00:53:09]
~ {Lena All I really know is like I can't really download any apps or like use the phone very
~~
much. It ju st really lim its it if you don 't have a sim card. So I guess I just take that
fo r granted um because t-to me it 's ju st like part of t he phone.
Susan: So its fine.
MKR1054_FG_ 84min Page 40 of 53

Lena: Yeah.
Susan: For you. Yeah. So you're not like crying over it that you don't have th is capability.
Lena: Maybe I don't worry about security as much as I should so just throw that out
there.
Vahed-big accen: Actually all of the iPhones uh are cell phones have a serial number and you can't
[inaudible 00:53:52]
Susan: Interesting . Are those on andro id?
Danesh-deep,cro: I wanted to say-
Susan: Danesh.
Danesh-dee p,cro: Sim cards I always like take for granted bee like you have to have a sim card if you
have a phone usually. And usually you get your phone through a plan so you have a
sim card but something interesting when I went back to Mylasia one summer, my
dad gave me ... because I can't use my iPhone back there because it's locked to the
country until I finish the plan.
Susan: Right.
Danesh-deep,cro: So I had to use a different like phone and interesting enough that phone could hold
two sim cards so I use it for like my Mylasian number and my American number so
if someone we re to message me I just get both.
Susan: Oh .
Danesh-deep,cro: So it's really useful and convenient but-
Lenka-timid: My mom had one of those too because she like because well sometimes she's in
<;;l fl1cwd 1, Asia and like in the Philippines it like costs more if you send a message to a
different carrier, to a person who has a different carrier than you do so she had a
0MliM 1r11 phone that had like three sim cards. (laughing) also yeah.
Susan: And you would just switch out the sim card right on your phone.
Lenka-timid: No you would keep it in there. [crosstalk 00:55:04]
Danesh-deep,cro: Yeah they have like two slots. [crosstalk 00:55:07] I mean it's convenient but I can
live without it. Honest ly, its not that hard to remove it and just put it in.
Susan: And is it more expensive to get a message from one sim card versus another?

Danesh-deep,cro: Hmm.
Susan: Like if they're roaming.
Danesh-deep,cro: Yeah I would think so in roaming but usually now w ith wifi and everything , with
iMessage [crosstalk 00:55:24 ] free.
Marley-higher: He has iMessage, Facetime audio , or even if you're internat ional you can use
~i4
Whatsapp too .
Susan: How many use Whatsapp?
~) Addi: No.
Susan: Its like almost everybody especially the peop le who use it internationally especially.
Danesh-deep,cro: I think it's wei rd that americans don't use it because you guys made it. (laughing)
[crosstalk 00:55:48] Exactly. Everyone else in the world uses it.
Addi: No they're under facebook. Actually .
Female: What?
Addi: They're under t he facebook umbrella. But yeah no I find it convenient because its
like I can also access watsapp as like a ... as like a web messenger too so.
Danesh-deep,cro: You can call it. You can call through it. You can_
Susan: What's the difference between whatsup and uh Whatsapp or what the other one. I
just can't say what it is. And skype. Is there any difference?
So um okay so with Whatsapp it's ... I mean it's its own genera l app where as wi ll
skype yeah you do have this thing ... you do have the same capabilit ies but then I
mean I guess with skype you also are, if you' re like or if there's a certain amount of
like limited calls that you can make and you have to buy a premium plan to be able
to communicate further on it, whe re it's like Whatsapp already, like you can
already, like you could already call people and stuff you know. And it doesn't really
cost you anything.
Susan: Interesting.
Danesh-deep,cro: I think the main factor w ith skype is just like video calls if you want to talk [crosstalk
00:57:02].
Alex: Yeah it's more popular with video call, yeah. [crosstalk 00:57:07]
Susan: The quality's better than in which one?

Vahed-big accen: Than whatsapp or [packia 00:57:14 ] iMessage or-
Susan: And Skype.
Vahed-big accen: And Facetime.
Susan: And Facetime. Facetime. [inaudible 00:57:21]
~!'{£ Marley-higher: There is Facebook video on messenger. I find that like the best quality from all the
... like I have fam ily that doesn't live here, like lives in other countries so it 's like I've
~~
H~~:
tried like a lot of apps and I think that new one like that new feature is probably the
most reliable so far.
Yeah, no, Facebook has put so much into messenger though like when I'm planning
like ground shoots and stuff or if I'm planning to meet someone I can just like input
a date into a text message and make a plan out of it and so it sets an alarm for the
both of us only m ines just an hour before. [crosstalk 00:57:56 ] and it's so nice.
Alex: You can join clubs too like I have ... I'm part of [inaudible 00:58:02] clubs on campus
and I use it a lot to set meetings and like organize like who needs to like go get this
or who needs what fo r
Susan: Throguht facebook.
Alex: Yeah.
Lenka-timid: Because I think it 's more impersonal than having somebody's number like I don't
know that's just for me [crossta lk 00:58:17]
Alex: So it's like I could totally like in an org that does a lot of like we communicate a lot
w ith international peop le so its like I would never give them my number because I
don't know them but like {laughing) but I can like contact them on Whatsapp.
That's like the only reason I use Whatsapp for my org. But like Whatsapp or if I'm
like more fami liar w ith them then Facebook but I wouldn' t just like you know.
Susan: To do your org-organ ize ... organizing for your act ivities.
Alex: Yeah it is really helpful. You're like in a club.
Alex: And also when you ... if you have like a group project in school.
Addi: [inaudible 00:58:56] I like that .

Lena: Its like I know a lot of ... I know there's some organizations that us groupmeet for
group chatting and stuff. Like some of the sports teams they have their own or like
soro rit ies or fraterni t ies will probably have their own. I don't feel like ... I don't
know how often it 's used though.
Susan: Thinking about all the different features and t he different att ributes that we came
across, um for the ones that are very importan t to you, if your phone ... If you ...
how many would not buy a phone if it had a poor performance but it had that
attribute. Like the performance of the phone was bad or it was spooty or whatever
and it um would n't get on wifi or whatever it is but it had a great camera or
something like that. How many of you would buy that phone?
I may as well just buy a DLSRfor on line.
Susan: Or any of the other attributes you mentioned , the social media, lets say it was
really great fo r social media or had th is fabulous battery life but it...
Ryan-deep,clea r: I fee l like a lot now a days especially with electronics, we always check reviews first
so like most of them who would buy or receive the stuff first. They wou ld like
compare it and then we would decide. You know there 's t his pro and cons and I just
feel like I don't know when it comes to this kind of stuff like if they were to like
wr ite all the pros and there's like a lot of con and if the price if hefty like I don't
think that anyone would like buy it and tha t' s who like now a days like reviews
effect sales so much its just like sales would go down instan t ly if everyone j ust says,
"Don't buy it. Don't buy it." Just like the samsung exploding.
Lena: Yeah.
Ryan-d eep,clear: Everyone knew.
Susan: You all don't want to buy that phone. [crosstalk 01:01:00]
Ryan-deep,clear: Nobody wanted to but a Samsung and sales just went down because of that.
Lenka-tim id: Even planes banned it. [crosstalk 01:00:59 ] like they would be like you can't have it
in airplane mode . You have to turn it off and you can't use it.
Ryan-deep,clear: Yeah exacly.
Susan: Mm-hmm (affi r mative) did you find the too with your phone? Yours isn't a samsung
right?
Lenka-timid : It's I think so.
Susan: It is a samsung. Did you [crosstalk 01:0 1:15] did you travel and they had to have
you turn it off .
MKR l 054 FG 84min Page 44 of 53

Lenka-timid: I was still using it on the airplane. (laughs)
Susan: See.
Lena: But wasn't it a certain phone? [crosstalk 01:01:26]
Suraya: The last time I was on a flight they were like no Samsung. Like at all. And I'm just
like ...
Ryan-deep,clear: Because of that one specific like model?
Suraya: They did mention the-
Ryan-deep,clear: Like everyone just assumed like samsung explodes.
Lenka's looking like "I better check." (laughing) [crosstalk 01:01:50] min hasn't
exploded.
Um thinking about the price that you paid for your cell phone, do you think it was
worth the cost, well yours was given to you, but others? How many would say it
was worth the cost? One, two, three, four, five .
Marley-higher: Mine was given to me so.
Susan: Oh yeah.
Marley-higher : Oh yeah.
Susan: That was you Marley. That's right.
Addi : Mine was just cheap but it wasn't free. (laugh)
And um thinking about the price what do you think would be the most acceptable
price range and payment plan for a cell phone that had all the most important
features you mentioned during the group now ?
Alex: I'd be willin g like you want a ballpark?
Susan: Yeah. Give me a ballpark.
~ 1~0c,.7 Alex: I am willing to pay seven to nine hundred dollars for a phone.
11Jirt'*'s
y fl\A. ~ Susan: Mm-hmm (affirmative) and would that have to be on a payment plan?
~ Alex: It depends if I get the deal sometimes. They don't don't do the deals anymore if you
have to contract [crosstalk 01 :02:52] but now its all like either pay for it all or you

can do payments and my payments I think are $25 a month but you have to do the
tax es when you buy it.
Susan: When you buy it and that's one of those things that you can change it at the end of
the year or something like that. Change to a new phone.
Alex: Yeah.
Susan: Others on price.
Addi: I would never buy anything that's more than like three hundred just because I have
the connection with my brother though that he ... he's very know ledgeable on you
know all the different phone companies, all the different models. He just has a lot
of knowledge about that so through him I don't have to pay that much.
Susan: You're lucky. Mm-hmm (affirmative)
Addi: Because I think otherwise there's ju st no way I'd even be able to afford a phone.
Susan: Mm -hmm (affirmative) others?
~ COJ/ii) Lena: Yeah probably up to about seven hundred eight hundred.
~hf~~f!t-f
fWJv Susan: Mm -hmm (affirmative)
Addi: Really just because I'm team Apple as wel l honestly I mean I don't necessarily.
Susan: What's that? Team Apple? [crosstalk 01:03 :54] oh how does that work.
Suraya: You're either team iPhone or team Apple .
Male: It's arbitrary.
Susan: Oh you just assign yourself that and you just put a badge on or something. And
emoji for that. (laugh) no I'm just kidding. {laughing)
Lena: I mean even though I have a pc right now like yeah I would ideally like to have a
Mac Book in the future just so that I would be able to connect with my phone. You
know.
Lena: But yeah.
Susan: So would that be on a payment plan?
Lena: Oh that would be on a payment plan ideally. [inaudible 01:04:37}
MKR10 54 FG 84min Page 46 of 53

Susan: Mm-hmm (affirmative) others.
inA. Suraya: L,
Well most of like my phones and stuff have been paid for by like my parents.
-0yfC/V\.f)
.r'-Y Luckily they have been willing to do that. Um so price is really like whatever they're
willing to pay. So if I can get a really nice pohone and it happens to be expencice
and they 're willing to pay that I'm like sure I'll take it I don't really care but I don't
endeavor to get expensive pohones. So like if I can get a cheap phone that 's nice
and still does what I want it to do then I'll try to get that so my parents don 't have
to pay so much money. Um ...
Susan: But if you we re paying for it yourself .
Suraya: Yeah if I was paying for it myself I would get a crap phone because I don't -
Susan: (laughing)
Lenka-t imid: Just a garbage phone.
Suraya: Yeah. Like I just need to make calls and like connect to my friends and j ust text
message and I don 't really use it for extra things.
Ryan-deep,clear: Most other things you can use on your lap top.
Suraya: Yeah exactly. Like I can write in my planner and instead of spending money on my
phone just get an actua l camera or like social media you can have Facebook on
your laptop [inaudib le 01:05:39 ] .
Suraya: So it s not like super, super important. I'm j ust like oh because my parents are
willing to-
Susan: Paying for it.
Suraya: Yeah.
Susan: Then its okay. They can pay.
Suraya: Yeah.
Susan: As much as they want. (laugh) others?
Normally like 30 to 60 dollars a month. Because my mom pays like a 194 w ith two
lines and I fee l like its unnecessary like she sends me like memes and stuff like that.
[crosstalk 01:06 :06].

Susan: Your mom sounds awesome. She's sending you memes. [crosstalk 01:06:12] so are
you one her plan then.
Lenka-timid: Yes but at the same time I don't really don't [inaudible 01:06:18] face to face so I
would rather not have a phone but I have to because my mom lives far away so.
Susan: So you like this kind of a thing better.
Lenka-timid: Yeah.
Susan: When we're all communicating. Interesting. Others on that.
Danesh-deep,cro: I will say accessibility to payment plans because I wouldn't be using any of these
phones if I didn't have accessto a payment plan.
Susan: And about how much is good for you a month?
Danesh-deep,cro: Uh a month. I pay about 60 a month and that's just because it's a lot because if I
want a phone may as well pick the best one and then you're just paying that
amount instead of in one lump sum. Because I can't afford to pay all one lump sum
and then basically if you pay everything on time you dn't pay extra than the phone
is worth. So its just basically you spread it out and at the end they give you the
choice, "Oh you want to upgrade your phone" and then it's the same process you
just stop your contract basically.
Susan: Ryan you?
Ryan-deep,clear: Um.
Susan: How much would you apy for a phone?
Ryan-deep,clear: Around five hundred dollars probably.
Ryan-deep,clear: Just because and I'd rather pay it in a lump sum just to get it out of the way.
Susan: Over with.
Ryan-deep,clear: Yeah.
9A, ~f(\ f/VY
~ting. So there's a w ide range from 300 to 900 we said or something like that
and payment plans versus not. If you could dedign your own brand new cell phone
size, weight, how it looks, whatever , what would it look like and what wou ld it do?
You know if you could just make one yourself .
~\\u. ,l~ Vahed-big accen: Smaller, lighter.

\/\~~
MKRI 054 FG 84min Page 48 of 53
\
Lena: Good batterey.
~JCt~ Vahed-big accen: Good battery.
~~ Lena: Very good batte ry.

j
Susan: Uh huh.
Good camera.
Susan: Tiny little tiny one like a [inaudible 01:08:15 ]
Marley-h igher: I'd make it like solar powered or something so I don't have to charge it.
Susan: Hm interesting. [crosstalk 01:08:24 ] others? Any other creat ive ideas.
J<r Danesh-deep,cro: Recently, I don't know if it's still in plan but google released th is phone called
h~-uw * project Ara and then basically you can change parts of the phone so basically if you
want a better camera, you can upgrade the camera instead of like buying a new
phone. So they released that but like they released plans of that but I not sure if its
still in the making but its really. I feel like that's the future in a sense where you
don't have to buy a new phone you can just be buying parts.
Susan: [crosstalk 01:09:04)
Addi: So much more customizable. Kind of like cars. When you th ink of it because its like
yeah you know your car is already existing platform, you can change out your body
kit, exhaust, like you can change ... like you want to do more outward appearance
or you want to work in side the engine and you want to have better stuff then yeah
you can do that versus having to buy another car with all the stuf fthat 's already
thought of buy the manufacturer.
Susan: We're gonna have interesting designs in the future with all your majors and
everything. The psych, and the engineering and the biophys i- I can only imagine
what you guys would come up with if I put you on an assignment. Any other
creative ideas about what you want in a cell phone or any other things we haven't
covered in the group?
Lena: This isn't that creative but if I sorry.
Susan: Go ahead. [crosstalk 01:09:58)
Lena: Its really not creative. If I could have my iPHone 6 have like twice its batter life or
even one point five times more.
Addi: Id say j ust check the amount of battery cycle that you have inside of your phone .
- -- ~·- -
Lena: I'm just like really garbage at charging it to.
Addi: That's a problem.
C\-J~y.._.
Lena: If I could have a phone th at like I don't have to ... I charge it like once a week . That
,Y~~u would be ide al. That would be so ideal. [cro sstalk 01:10:27]
Susan: Has it decreased suddenly? [crosstalk 01:10:28] sometimes the battery goes bad.
[cro sstalk 01:10:34] we're all talking at once. Marley?
()?
~) Marley-higher: I have a portable charger as well but I just don't use it. I' m usually out too so I just
~-tftt:~ don' t bring it because 1-1-1-1just don 't. So then I also don't bring my charger. So if I
*
could just design a phone where I charge it once a week that would be good .
~S usan: Okay. Lenka you were going to say something?
Lenka-timid: I will say like something like the fit bit where it counts like my heartbeat and it has
like the relaxed mode because I have asthma and I like exercise a lot . So it would be
nice for people who have asthma like if you have like the heartbeat and like sleep
patterns and like just record-
Susan: On your cell phone.
Lenka-timid: Mm-hmm (affirmative) [crosstalk 01:11:16 ]
Alex: When you set the alarm for your phone too you can like track the kind of sleeping
t ime you have on th e wheel so then you can' like change it so like okay I'm sleeping
at 12 or I'm sleeping at 11 and then you set yo u alarm to like [crosstalk 01:11 :46]
Susan: What were you going to say earlier [inaudibl e 01:11:56]
Alex: We were ju st talking about portable battery chargers.
Susan: Oh but you all came up with the same idea. [crosstalk 01:11:58]
Alex: Yeah no I was telling her.
Susan: Oh putt ing it in your case you mean.
~i
10\QJ
Alex: Yeah I have an ... actually I have an anchor brand that's like a protable battery pack
but I have an extra charge just in case that can go up to one charge.
Susan: Mm-hmm (affi rmat ive).
Alex: So I have several different ones that I keep with me like if I'm .

Susan: And you have that too Addi?
Addi: Yeah I have two and then my car charger .
Susan: Car charger. Vahed you have someth ing like that too?
Addi: [inaudible 01:12:33) I change it every time that I get done.
Susan: Yeah you hang up and put it on charge. All right well that's all that I have unless you
all want to keep talking. Very good group. I really appreciate ... we shared a lot of
imporotant informat ion today about the types of th ings that are important to you,
the four ... [inaudible 01:12:54 ] on second you're not getting off that easy.
Male: If you could just right there. [inaudible 01:13:01]
Susan: Okay. Everybody, I just want to thank you so much for all the impartant
inforrmation that you shared about not on ly t he features of the cell phone, the
attributes that you want in a cell phone, the prices but the social aspect of the
phone that was really interesting as we ll. And I'm really glad that you could share
all that. It's important information and it will really help the client who's designing
this phone, makes them think very special for you in the future so keep your ears
and eyes out ready and I want to thank you for taking your time out of your very
busy studies and day to come here to the international center at UC Davis and if
you have any question you know how to get in contact with me and we 'll be
sharing a litt le bit of the information if you would like any of the information from
the group I'm happy to share it with you. Thank you again so much have a good
night. [crosstalk 01:14:02]
Male: All right just a coup le more things if you guys cou ld bear w ith us for just five more
minutes or so [crosstalk 01:14:12]
Female: So dod you want an actual debate on these iphone versus android.
Susan: Okay.
Female: Whose is better. And passion please. Bring it.
Susan: Do you want them doing it about android -
Male: [crosstalk 01:14:29 ]
Female: iPhone versus Android is kind of a team versus team and I th ink we can get a good
conversatino .
Susan: Except that we only have two androids right? Three. [crosstalk 01:15:02] who's
android? Lenka.

Ryan-deep,clear: Is it being argumentative in general or just one person.
Susan: That they're for it get it noisy and you know. No you're wrong. [crosstalk 01:15:21)
Female: Somebody who's too argumentative.
Susan: Right.
Female: Its just trying to get a good
Susan: Let me just thing. [crosstalk 01:15:30] (laughing)
Female: Addi acutally does work for UC Davis extension. We planted her here for us to help
feed.
Susan: And I got her to be quiet.
Female: I did go to school here though and I did study [crosstalk 01:15:51] but her job is
nowhere in those two areas.
Ryan-deep,clear: Education is a form of psychology.
Female: Yeah it is.
Susan: The other thing we were arguing about messaging verses Whatsapp versus
[crosstalk 01:16:15] calling.
Male: [inaudible 01:16:18 ] [crosstalk 01:16:26]
Susan: Which do you like better the android or the iphone or
Lenka-timid: I feel like you can get better material out of the [crosstalk 01:16:49) (laughing)
Susan: And you need to be able to ta lk up. We can't ... I know you 're going to strugg le to
talk up. [crosstalk 01:17:29] Addi you're here to be.
Ryan-deep,clear: She's already talked at length about her iPhone though. [crosstalk 01:17:47)
wouldn't be realistic.
Susan: That's true. You can have those sort of schizophrenic behaviors . [crosstalk
01:17:56] I just switched to [crosstalk 01:18:04) we could do a role play th ing where
I pass around a piece of paper whe re each one has to be what they are.
Female: Whatever we're just trying to get through the check list. [crosstalk 01:18:16 )
Susan: Okay. On three, two, one. Sh. Okay so a lot of you were talk ing about androind
versus iPhone. There's every interesting to here the differences of op inion.
MKR1054 _FG_84min Page 52 of 53

Lenka-timid: Its becauseits really simple an I feel like iPhone has like too many features.
Susan: Okay.
Danesh-deep,cro: I would say its the opposite actualllybecausesteve jobs made iphone for simpolicy
[inaudible 01:19:47)
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MKR1054_FG_84min Page 53 of 53
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Susan: Welcome .

And thank you for coming to the bran-

Danesh-deep,cro: Can you start that over again? Sorry.

Danesh-deep,cro: Well, we' re off to a rocky start.

Marley-h igher: It's okay. Uh.

I'm an independent, um, researcher. I have my own research firm called

MKR l 054 FG 84min Page 2 of 53

Susan: Great. What kind of sports?

Ryan-deep,cl ear: Uh, basketball. Soccer.

Susan: Great. Thanks so much for coming.

Susan: What kind of dog?

Lena: Um she's a pitbull, husky mix.

Susan: Oh. Nice.

Lena: She's six months old, she's super cute. (laughs)

Lena: Oh, she has. But I ...

MKR1054 FG 84min Pag e 3 of 53

Lena: Still love her any way. (laughs)

Susan: You expect it. Yeah. Thanks so much for coming.

Susan: Oh. Where do you go hiking?

Susan: Ah. Nice. Great. Well, thanks so much for coming.

Susan: What kind of concerts?

Susan: Uh-huh . Cool. Great. Thanks so much for coming.

Susan: Mm-hmm (affirmative).

Danesh-deep,cro: I've been more involved outdoors.

Susan: Mm -hmm (affirmative).

Danesh-deep,cro: Cycling or hiking.

Susan: Mm -hmm (affirmative).

MK.Rl054 FG 84min Page 4 of 53

Susan: Where'd you move from?

Susan: Ah. Great. Thank you so much for coming.

Susan: Appreciate it.

Alex: [inaudible 00:06:14] you can actually, uh, call me Alex.

Alex: So, I do, so I do automot ive and ...

Alex: And portrait photography.

Susan: Automotive and what?

Alex: Automot ive and portrait photo graphy.

Susan: Oh. Interesting. Automotive. Like, of cars?

Alex: Yes. So I take photos [crosstalk 00:06:48] -

Susan: Stationary or moving?

Susan: Ah. Interesting. Thank you so much for coming.

MKR1054 FG 84min Page 5 of 53

Susan: Ah. Do you live near here?

Addi: I live in Sacramento.

Susan: Ah . And um, are you almost fini shed?

Addi : I do n't know . Maybe I'll get a jo b with UC Davis.

Susan: Oh. Maybe. That'd be great . Thanks so much for coming .

Susan: (Vahed 00:07:31 ] ?

Susan: Doing what ?

Vahed-big accen: Paragliding pilot. Paragliding pilot .

Susan: Ah. Interesting.

Vahed-big accen: The feeling is good thou gh.

Susan: Uh-huh . And what kind of phot ography do you like?

Susan: Uh-huh . Hmm. Thanks so much for coming . Welcome to th e campus.

MKRl 054 FG 84min Page 6 of 53

Susan: Oh. What kind of things do you like to draw?

Lenka-timid: Um. I usually do Anim e (laughs).

Susan: Which kind?

Which part doesn't break. The glass or the ...

Lenka-tim id: Um the glass.

Susan: Oh, great. Huh.

MKR1054 FG 84min Page 7 of 53

Susan: What kind of cell phone do you have?

Vahed-big accen: Cell phone. Oh, uh, iPhone SS.