Tesla

1. Financial

Objectives:
- Increase profitability
- Improve cost efficiency
- Expand market share

Measures:
- Net profit margin
- Operating expenses to total operating revenues
- Revenue growth rate

Targets:
- To obtain a level of net profit margin of 15% within the next 3 years.
- To decrease operating expenses by 10% within the following 2 years.
- To enhance the annual growth rate of its revenues by 20 percent.

Initiatives:
- Streamline manufacturing processes
- Implement cost-saving technologies
- Diversify into new segments

2. Customer

Objectives:
- Enhance customer satisfaction
- Increase brand loyalty
- Expand customer base

Measures:
- Customer satisfaction index or CSI
- Net Promoter Score (NPS)
- Customer retention rate

Targets:
- Maintaining a clean environment should be to attain a CSI of 90% and above.
- Increase NPS to +70
- Increase the customer retention rate by 15%.

Initiatives:
- Initiate customer feedback mechanisms
- Enhance customer relations and satisfaction
- Encourage the use of loyalty and referral programs

3. Internal Business Processes

Objectives:
- Improve production efficiency
- Enhance product quality
- Optimize supply chain

Measures:
- Production cycle time
- Defect rate per vehicle = Total number of defective vehicles / Total number of vehicles
- Supply chain lead time is another important factor that influences supply chain performance.

Targets:
- Reduction in the production cycle time by at least 20%.
- Ensure that the total number of defects in each car manufactured is below 1%.
- Reduce supply chain lead time by 15%.

Initiatives:
- Use modern technologies in manufacturing.
- Introduce effective quality assurance measures
- Improve supply chain management

4. Learning and Growth

Objectives:
- Foster innovation
- Develop employee skills
- Enhance the organizational culture

Measures:
- The number of new patents filed
- Employee training hours
- Employee satisfaction index

Targets:
- Obtain at least 50 patents every year
- Offer training of 40 hours per employee per year
- Attain an employee satisfaction index of 85 percent.

Initiatives:
- Fund special programs for Research and Development
- Provide for the ongoing education of the personnel
- Create a culture of collaboration and inclusiveness in the workplace