GUIDELINES & TEMPLATE TECHNOLOGY-BASED

BUSINESS IDEA BLUEPRINT REPORT

TECHNOLOGY ENTREPRENEURSHIP
(ENT600)

GROUP WRITTEN REPORT TECHNOLOGY VENTURE BLUEPRINT (35%)

[CLO3-PO12]
OVERVIEW

A technology venture blueprint is a document that details out what a

business wants to accomplish with its new technology product. It is a
detailed road map used to convert ideas and visions int o a real and
functioning product that is profitable and viable for the business to market.

INSTRUCTIONS

1. This is a group project and the students are required to form groups
comprising of 4-5 MEMBERS ONLY.

2. Each group needs to choose and write one viable business idea
(product or service).

3. The group needs to write and present final report blueprint using the
given format.

4. Use Times New Roman 12 or Arial 11 with 1.5 spacing for written
blueprint report.
5. The report must be submitted on or before 5 JULY 2024 / 5.00 PM.
Failure to do so will jeopardize the student’s grade for this subject.
 GUIDELINES & TEMPLATE TECHNOLOGY-BASED
BUSINESS IDEA BLUEPRINT REPORT

TECHNOLOGY BLUEPRINT TITLE

School : School of Civil Engineering

Program :

Course Code :

Group Class : EC2208K1

Group Members :

Submitted to

Ts Dr Musmuliadi bin Kamaruding

Ts Dr Nurul Rabitah binti Daud

Submission Date

5 July 2024
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BUSINESS IDEA BLUEPRINT REPORT

1. TABLE OF CONTENTS

Page Number

Contents

1.0 EXECUTIVE SUMMARY 1

2.0 PRODUCT OR SERVICE DESCRIPTION 5

3.0 TECHNOLOGY DESCRIPTION 8

4.0 MARKET ANALYSIS AND STRATEGIES 10

5.0 MANAGEMENT TEAM 15

6.0 FINANCIAL ESTIMATES 20

7.0 PROJECT MILESTONES 25

8.0 CONCLUSIONS 28

9.0 APPENDICES 29
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BUSINESS IDEA BLUEPRINT REPORT

BLUEPRINT OUTLINE
Note:

Before you begin writing within this section make sure that you have done some research. Blueprint
research helps you make informed decisions and create a successful direction for your blueprint.

● Gather information sources

● Record relevant information
● Analyze the information you have gathered and note the associated opportunities and risks
● If you are going to submit the blueprint to investors, research what types of investment opportunities
are available to you, why you need investment (banks, government, private equity investors, etc.)

1. EXECUTIVE SUMMARY

The executive summary is usually short and concise. The summary articulates what the
opportunity conditions are and why they exist, who will execute the opportunity and why they
are capable of doing so, how the company will gain entry and market penetration; it answers
the questions: “for what reason does this venture exist and for whom?”

Essentially, the executive summary needs to reflect the criteria presented in the Business
Opportunity Analysis Exercises. This is your chance to clearly articulate how your business is
durable and timely, and how it will create or add value to the end user. This summary is usually
prepared after the other sections of the blueprint are completed.

1.1. Brief description of the business and product concepts

1.2. The target market and projections
1.3. The competitive advantages
1.4. The profitability
1.5. The management team

2. PRODUCT OR SERVICE DESCRIPTION

2.1. Describe in some detail the product or service to be produced/sold.

2.2 Discuss the application of the product or service and describe the primary end use as
well any significant secondary applications.

2.3. Emphasize any unique features of the product or service and how these will create or
add significant value; also, highlight any differences between what is currently on the
market and what you will offer that will account for your market penetration.

2.4. Define the present state of development of the product or service and how much time
and money will be required to fully develop, test, and introduce the product or service.
Provide a summary of the functional specifications and photographs, if available, of the
product.

2.5. Describe any patents or other proprietary features of the product or service.
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2.6. Discuss any opportunities for the expansion of the product line or the development of
related product or service.

3.0 TECHNOLOGY DESCRIPTION

Areas to be covered are the key components related to the product/service or technology,
the intellectual property involved, specialized knowledge, experience and skills involved and
regulations that may govern the use of the technology to deliver the product/service. It should
also cover research & development (which outlines your plans for the future), and future
technology trends that you and the market can foresee.

3.1 Material requirement needs

No Material Quantity
Price/unit Total(RM)
needed

TOTAL
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BUSINESS IDEA BLUEPRINT REPORT

3.2 Machinery and Equipment

Price/Unit
No Item Unit (RM) Total(RM)

TOTAL

3.3 Operational budget

No Item Monthly Fixed Assets Other TOTAL

Expenses Expenditure

TOTAL
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BUSINESS IDEA BLUEPRINT REPORT

4.0 MARKET RESEARCH AND ANALYSIS

Information in this section needs to support the assertion that the venture can capture a
substantial market in growing industry and stand up to competition. Because of the importance
of market analysis and the critical dependence of other parts of the blueprint on this information,
you are advised to prepare this section first.

4.1. Customers

a. Discuss who the customers for the product or service are or will be. Potential
customers need to be classified by relatively homogeneous groups having common,
identifiable characteristics (e.g., by major market segment).

b. Show who and where the major purchasers for the product or service are in the
market segment. Include national regions and foreign countries, as appropriate.

c. Indicate whether customers are easily reached and receptive, how customers buy
(wholesale, through manufacturers’ representative, etc.).

4.2. Market Size and Trends

a. Show for three years the size of the current total market and the share you will have,
by market segment, and/or region, and/or country for the product or service you will
offer, in units, ringgit, and potential profitability.

b. Describe also the potential annual growth for at least three years of total market for
your product or service for each major customer group, region or country, as
appropriate.

c. Discuss the major factors affecting the market growth (e.g. industry trends, socio-
economic trends, government policy, and population shifts).

4.3. Competition and Competitive Edges

a. Make a realistic assessment of the strengths and weaknesses of competitors.

Competitors Strengths Weaknesses

b. Compare competing and substitute products or services on the basis of market share,
quality, price, performance, delivery, timing, service warranties, and other pertinent
features.
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BUSINESS IDEA BLUEPRINT REPORT

c. Compare the fundamental value that is added or created by your product or service,
in terms of economic benefits to the customer and to your competitors.

d. Discuss the current advantages and disadvantages of these products or services and
say why they are not meeting customers’ needs.

4.4. Estimated Market Share and Sales Forecast

a. Based on your assessment of the advantages of your product or service, the market
size and trends, customers, competitors and their products, estimate the share of the
market and the sales in units and ringgit that you will acquire in each of the next three
years. Remember to show assumptions used.

Market Share

Company Before entering market After entering market

Competitor 1

Competitor 2

Competitor 3

Your Company

Sales Forecast

Sales Forecast

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9
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BUSINESS IDEA BLUEPRINT REPORT

Month 10

Month 11

Month 12

Total Year 1

4.5. Marketing Strategy

a. Overall marketing strategy. Describe the specific marketing philosophy and strategy
of the company, given the value chain and channel of distribution in the target market.
Include, for example, a discussion of the types of customer groups that you are
targeting for initial intensive selling effort those that you are targeting for later selling
efforts.

b. Pricing. Discuss the pricing strategy, including the prices to be charged for your
product and service, and compare your pricing policy with those of your major
competitors.

c. Sales tactics. Describe the method (e.g., own sales force, sales representatives,
direct mail, or distributors) that will be used to make sales and distribute the product
or service.

d. Service and warranty policy. If your company will offer product that will require service,
warranties, or training, indicate the importance of these to customers’ purchasing
decisions and discuss your method of handling service problems; also, highlight the
kind and term of any warranties to be offered, whether service will be handled by
company service people, agencies, dealers and distributors, or return to the factory.

e. Advertising and promotion. Describe the approaches the company will use to bring its
product or service to the attention of prospective buyers.

f. Distribution. Describe the methods and channels of distribution you will employ.
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BUSINESS IDEA BLUEPRINT REPORT

4.6 Marketing Budget

No Item Monthly Fixed Assets Other TOTAL

Expenses Expenditure

TOTA
L

5.0 MANAGEMENT TEAM

This section includes a description of the function that will need to be filled, a description of the
key management personnel and their primary duties, an outline of the organisational structure
for the venture, a description of the board of directors, a description of the ownership position
of any other investors, and so forth. You need to present indications of commitment, such as
the willingness of team members to initially accept modest salaries, and of the existence of the
proper balance of technical, managerial, and business skills and experience in doing what is
proposed.

5.1. Organisation

a. Present the key management roles in the company and the individuals who will fill
each position.

Key Management Roles Name

b. If it is not possible to fill each executive role with a full-time person without adding
excessive overhead, indicate how these functions will be performed (e.g., using part-
time specialists or consultants to perform some functions), who will perform them, and
when they will be replaced by a full-time staff members.

5.2. Key Management Personnel

a. For each key person, describe in detail career highlights, particularly relevant know-
how, skills, and track record of accomplishments that demonstrate his/her ability to
perform the assigned role.
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BUSINESS IDEA BLUEPRINT REPORT

Names & Positions Career Highlights

b. Describe the exact duties and responsibilities of each of the key members of the
management team.

Names & Positions Duties & Responsibilities

5.3. Management Compensation and Ownership

a. State the salary to be paid, the share ownership planned, and the amount of equity
investment (if any) of each key member of the management team.

Amount of
Share of
Names & Positions Monthly salary EPF+SOCSO Total Equity
ownership
Invested

Total

5.4. Supporting Professional Advisors And Services

a. Indicate the supporting services that will be required.

b. Indicate the names and affiliations of the legal, accounting, advertising, consulting,
and banking advisors selected for your venture and the services each will provide.

Name of Professional Advisors Services Provided

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5.5 Furniture and Equipment

Price/Unit
No Item Unit (RM) Total(RM)

TOTAL

5.6 Administration Budget

No Item Monthly Fixed Assets Other TOTAL

Expenses Expenditure

TOTA
L

6. FINANCIAL PLAN

Sound financial management is one of the best ways for the business venture to remain
profitable and solvent. In this section think through some of the general issues you will have to
address in your formal business plan.
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To effectively manage your venture finances, plan a sound, realistic budget by determining the
actual amount of money needed to start your venture (start-up costs) and the amount needed
to keep it open (working capital or operating costs).

6.1 Start-up Cost

Estimate the costs incurred in conjunction with one-time activities that the venture undertakes
when it opens a new facility, introduces a new product or service, conducts business in a new
territory or with a new class of customer or beneficiary, initiates a new process in an existing
facility or commences some new operation after considerable research and discussion.
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6.2 Working Capital

Working capital represents the amount of initial expenditure required to finance the daily
operation until the business gets its first sale. The amount of working capital is therefore
dependent upon the period until the firm can generate enough sales to cover its short-term
expenditure.
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BUSINESS IDEA BLUEPRINT REPORT

6.3 Start-up Capital and Financing

Total start-up capital incorporates both start-up cost and working capital needed to start a
project. The most common source of finance for new venture is the entrepreneur’s own equity
contribution. The equity contribution can be in the form of cash or assets. The next most
common source of finance is term loan. This is a form of long term financing offered by most
commercial banks. The term loan can be used to finance fixed assets as well as working capital
requirements. The interest rate and the loan period depend on the current interest rate and the
amount of loan required respectively.

6.4 Cash Flow Statement

A cash flow pro-forma statement refers to the projected statement of cash inflow and outflow
throughout the planned period. Under normal circumstances, the pro forma cash flow
statement is prepared between three to five consecutive years. However, longer periods are
sometimes needed depending upon the projects undertaken. The pro forma cash flow
statement must be able to show the following information:

● Cash inflows – the projected amount of cash flowing into the company.
● Cash outflows – the projected amount of cash flowing out of the company.
● Cash deficit or surplus – the difference between cash inflows and cash outflows.
● Cash position – the beginning and ending cash balances for a particular period.
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BUSINESS IDEA BLUEPRINT REPORT

6.5 Income Statement

The next step in developing a financial plan is to prepare the pro forma income statement which
shows the expected profit or loss for the planned period, usually for three to five consecutive
years. Generally, the pro forma income statement consists of the following elements:

● Cost of good manufactured (production cost)

● Gross profit
● Net profit

Cost of goods manufactured (also known as production costs) refers to the total production
cost involved in producing the finished goods. It includes all costs such as direct materials,
direct labour, manufacturing overheads and the differential value between the beginning and
ending balances of the work-in-progress (if any). Gross profit is the gross margin realised after
deducting the cost of goods sold from sales. It represents the amount of profit before deducting
other operating expenditure. Net profit (or net loss) is defined as the difference between gross
profit and operating expenses for the planned period.
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BUSINESS IDEA BLUEPRINT REPORT

6.6 Balance Sheet

While the pro forma income statement shows the financial performance of the company for the
planned period, the pro forma balance sheet shows the financial position of the company at a
specific point in time in terms of assets owned and how those assets are financed. The pro
forma balance sheet is prepared for a period between three to five years.
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7. PROJECT MILESTONES

This section includes a month-by-month schedule that shows the deadlines or milestones of
activities critical to the venture’s success. Examples of activities that are critical to the success
of the venture are: Incorporation of the venture, completion of design and development,
completion of prototypes, obtaining of sales representatives, signing of distributors and dealers,
ordering of materials in production quantities, starting of production or operations, receipt of
first orders, delivery of first sales.

Activities Deadlines
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BUSINESS IDEA BLUEPRINT REPORT

8. CONCLUSIONS

End with a brief conclusion and the next step of action to be taken. The conclusion can include
the entrepreneur’s decision on how to proceed next. It can be a statement providing viability of
the proposal business and seeking grants or loan approval.

9. APPENDICES

Attach any material that does nots easily fit into the body of a blueprint such as:
● Resumes of the top management team members.
● Photos or diagrams of product or prototype
● All charts, financials, visuals, and other related items can be placed here and referenced in
the report.
● Market research projections.
 GROUP ASSIGNMENT TECHNOLOGY-BASED BUSINESS IDEA BLUEPRINT RUBRICS (35%)
Weighted
Marks
Poor Moderate Satisfactory Good Excellent Marks
Criteria Allocated
Obtained
(35%)
(100x35%)
0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
Preliminary Materials:
● Cover & title page Poor understanding on Moderate understand Satisfactory Good understanding Excellent
● Cover letter the preliminary on the preliminary understanding on the on the preliminary understanding on the 20
● Executive materials. materials preliminary materials. materials. preliminary materials.
summary
● Table of contents

Main Body of the Blueprint:: 0 - 10 marks 11 - 20 marks 21 - 30 marks 31 - 40 marks 41 - 50 marks

● Product/Service
Description 10
● The main body of ● The main body of ● The main body of the ● The main body of ● The main body of
● Technology Description the the the Blueprint is the Blueprint is
Blueprint is highly satisfactorily excellently
● Market Analysis & Blueprint is poorly Blueprint is satisfactorily
10 presented. presented. 50
Strategies presented. moderately presented.
presented. ● Good in highlighting ● Key elements are
● Many key elements ● Fairly highlight key key elements excellently
● Management Team 10 are not highlighted ● Few key elements highlighted.
elements
are highlighted
● Financial Estimation 20

• Conclusion 0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks

• Project Milestones
• References Unclear conclusion on Moderate conclusion Satisfactory conclusion Good conclusion on
Excellent 15
conclusion on the
• Appendices the Blueprint on the Blueprint on the Blueprint the Blueprint
Blueprint

0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks

The writing lacks Sentences were Sentences were Sentences were Sentences were
Writing Style, Spelling & Grammar sentence variety and somewhat varied, and correctly constructed correctly constructed well written and
few grammatical and well-articulated 15
errors some were expressed
inappropriate with
minimal grammatical
errors

Total: 100