1)

With progressive web forms, how do you determine the order in which progressive fields will be
displayed on successive visits?
The product chooses them randomly
*You specify which fields get revealed on each visit in the Form Properties
You set a z-index for each field
It’s based on the order in which the fields are organized on the form

3) Which section for Reports contains the Metrics Explained drop-down menu?
Scheduled Reports
None of these
*The Home tab
The Dashboard

4) Which behavioral statements can you build in Queries?

Select the three that apply.
*Submitted a web form
*Attended a webinar
*Clicked in email
Downloaded a file

5) Which report allows you to see web form abandonments?

Landing Page Clickthrough
Website Summary
*Landing Page Summary
Scoring

6)In Web Forms, you can allow customers to opt into and out of Contact Lists by using which of the
following?
The Auto-populate option
The iframe code
*Subscription Groups
A Form Lookup

Blacklists are...
maintained by ISPs and 3rd parties
maintained by Acoustic
*like suppression lists and the system will not send mailings to these
not of importance as they are not relevant to mailings

The Default Rule in Dynamic Content is

content to be displayed if a person does not meet any of the other rules in a content block
Which of the following best describes Dynamic Content?
Allows you to send multiple emails with the same content for every contact on your database
Enables you to use personalization in your mailings, using content that is stored in your contact source
*Goes a step beyond personalization and allows you to add different content (text, images or HTML), based
rules relating to customer information
All of these

For Relational Tables, what is the maximum number of fields that can comprise a Composite Unique
Identifier?
*6
5
unlimited
2

A Recurring Import Update can be created for a ...

Select the three that apply.
*Query
Test List
*Database
*Seed List

What happens when you remove a contact from a suppression list?

They will be removed from the Suppression List and can opt back into your database to receive your mailings
again
The contact is removed from all databases
A contact cannot be removed from a suppression list
*They will be removed from the Suppression List and will not receive mailings sent to them

Is there a character limit for an Acoustic Campaign Database field?

Yes, 3500
*Yes, 4000
Yes, 5000
No, there is no limit.

Web Form Properties can be accessed by clicking on…

*the form name
the Confirmation Page
none of these
the Subscription Group Object

Which options do you see when you hover over the “Profile” menu in Queries?
Select the three that apply.
*Contact List
Web Form
*Query
*Data Field

When conducting A/B testing, how many different subject lines can you test?
*5
4
6
10

Which of the following are options when performing a database update?

Select the three that apply.
*Updated Only If Changed
*Add
*Add & Update
Opt-Out

Why is IP warming important for new senders sending from a dedicated IP?
None of the above
*It establishes sender reputations with ISP’s and inbox providers
It increases the size of your database
All of the above
It sets a contact’s expectation on when they will receive messages

When previewing a mailing, how do you test the content that has been inserted from a relational table
query?
You don’t have to test the data, it automatically appears
You can’t test data inserted from a relational table query
Hover your cursor over the data
*Personalization Test

Which of the following are part of the Double Opt-in Web Form?
Select the three that apply.
*Double Database selection form
*Confirmation page
*Opt-in form
Pre-confirmation
Web Forms must be created from within...
a Database
*a Landing Page
none of these
a Mailing Template

Which methods can you use to add contacts to a Contact List?

Select the two that apply.
Search
*Select from the Parent Database
Export database
*Query the Parent Database

Which options are available in the Search tab in the Acoustic Campaign Database view?
Select the three that apply.
*Find Duplicate Contacts
Send Mailing
*Search Opt-Outs
*Search Undeliverables

Which of the following is an Automated Message event trigger?

Calendar Date
Opt-In Date
Custom Event Date
*All of these are trigger events

What Automated Message event trigger starts sending mailings based on a date you specify?
*Calendar Date
Custom Event Date
Recurring Mailings
Opt-In Date

The Content in Dynamic Content is...?

none of these
an area that will display Dynamic Content
*text, image or other HTML output that will be displayed within a content block
content to be displayed if a person does not meet any of the other rules in a content block
With Double Opt-ins, which state are your contacts in when they first subscribe to receive your
mailings?
Opt-in
*Pre-Opt-in
Confirmed
Opt-out

In the Database Summary screen, which button would you click to access Send Time Optimization
settings?
Merge
Add Field
Segment
*Settings

Which of the following are available as winning criteria for A/B testing?
Select the three that apply.
*Gross Click Rate
*Unique Open Rate
*Unique Click Rate
Effective Rate

When creating a Custom Event Date Group of Automated Messages, what type of database field is used
to determine how mailings will be sent out automatically?
Yes/No field
*Date field
Does not matter what type of field is used
Text field

Which Opt-Out hyperlink option requires that an Opt-out web form be created and published in order
to work?
Opt-Out (One Click)
None of these
*Opt-Out (To Page)
Opt-Out (mail)

Using the list below select which scenarios will result in a hard bounce.
A mailing is not delivered because the recipient mailbox is full
An ISP/Inbox Provider sends your mailing directly to spam
*An ISP/Inbox Provider blocks your mailing from being delivered
The inbox you are sending a mailing to no longer exists
A recipient marks your mailing as spam