Innovation and Entrepreneurship

Week 10
Technology and Innovation

Spring 2023

UTS CRICOS 00099F

Introduction to Technology Management: What is it?

“…planning, directing, control and coordination of the development and

implementation of technological capabilities so that firms can shape and
accomplish their strategic and operational objectives”

However…

Remember, capabilities aren’t static!

Cetindamar et. al. (2016)

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Introduction to Technology Management: Key Processes

Identification

Exploitation Selection

Technology
Management

Protection Acquisition

Learning

Cetindamar et. al. (2016)

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Introduction to Technology Management: Identification

“[the ability to] sense/spot technologies and their

applications that are (or may be) of importance to the
business.”

Technology
Technology Intelligence
Forecasting • Systematic
• Predicting way of
the future organising
forecasting
activities

Cetindamar et. al. (2016)

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Your turn: Identification Processes

Does forecasting make sense?

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Introduction to Technology Management: Selection

“selecting and developing technologies and business

models that build competitive advantage through
assembling and orchestrating internally or externally
owned resources.”

• Technology audit
• Forecast the technology
• Analyse and forecast the environment Strategic
Analysis
• Analyse and forecast the market/user
• Analyse the organisation
• Develop the mission
• Design organisational actions Strategic
• Put the plan into operation Choice
Implement

Cetindamar et. al. (2016)

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Your turn: Selection

How would you go about

undertaking selection
processes?

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Introduction to Technology Management: Acquisition

How will the company obtain the technologies

necessary for its business?

•R&D
•Project Mix
•Resource Allocations
Build •Measurement and Evaluation
•Collaborations
•Joint Ventures
•Sub-Contracting
•Open Innovation…

Acquisition
Processes •Sponsoring university
research
•External R&D centers
•Consultants
Rent Buy •Licensing agreements
•Vendors / suppliers
•Acquiring machinery or
the firm

Cetindamar et. al. (2016)

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Your Turn: Acquisition

What are some key

considerations for collaboration
through joint venture?

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Digital Innovation
“Digital innovation includes the networking of actors
such as businesses and customers across all value-
added chain segments… and the application of new
technologies…As such it requires skills that involve
the extraction and exchange of data as well as the
analysis and conversion of the data into actionable
information. This information should be used to
calculate and evaluate options in order to enable
decisions and/or initiate activities… In order to
increase the performance and reach of a company, it
involves companies, business models, relationships,
products, etc.”
Stage in
innovation
Digital tools
process
Search Broadcast search/crowdsourcing; cross-sector
pattern matching; patent mining; innovation
contests; innovation markets; user communities,
netnography, internal collaboration platforms.
Select Idea markets; voting via collaboration platforms;
crowdfunding; decision support tools; Machine
learning/AI applied as decision tool; Simulation and
prototyping to extend the exploration phase at low
cost.
Implement Simulation and prototyping tools e.g., 3D printing
collaboration platforms; co-creation communities;
virtual teams; AI/machine learning.
Capture Value Networking and viral marketing to accelerate
diffusion; platform models to concentrate and
deploy knowledge; ecosystem construction; AI
machine learning
(Tidd and Bessant. 2020)
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Digital Innovation: Cases
2010 Haiti Earthquake

Within a short period, volunteers and locals co-created and diffused:

• An ‘instant’ banking system that aid agencies could use to distribute cash for food, medicine etc.
• Open street mapping to provide up-to-date information about affected populations, damaged
infrastructure etc.
• Reuniting displaced people using the phone network as a database and communications centre.
• Crisis mapping and emergency communications.
• Creating online access to key information but also to provide employment opportunities.
• Providing resilient and fast voice-based communication.

Sama
• The increasing availability of mobile communications has opened the door to an online workforce for
very low-income rural areas. This allowed Sama (then, a non-profit called Samasource) to create a
gateway for disadvantaged groups to enter into the digital economy.
• Today, Sama is a private organisation focussed on AI data labelling for computer vision with an
expanded ESG agenda.
(Tidd and Bessant. 2020)

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Digital Innovation: something to consider

Systems Level Thinking

“Bringing together individuals
and organisations that interact
or innovate in ways not
otherwise possible, with the
potential for non-linear
increases in utility and value”

Changing Role of
Knowledge
Responsible Innovation “Innovation is about
There is “significant creating value from ideas
potential for economic – and so knowledge
and social transformation creation and deployment
from riding this is at the heart of the
technological wave”. But process”
it also has a dark side

(Tidd and Bessant. 2020)

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