Extramarks was founded in 2007 by Mr.

Atul Kulshrestha, the visionary and transformative

mind who has been leading the disruptions in the edtech domain from the front. In the past
decade, a family of more than 3500 employees has come together to carry forth the Extramarks
mission.

Their product range is huge! From pre-school, to extensive K12 coverage, going over to higher
studies and competitive exams, we have it all.

Extramarks is one of the leaders in K12, JEE, and NEET courses. They are trusted by over
10,000 schools across India. Extramarks is among the fastest growing educational technology
companies, with a global footprint. The company has a huge presence in India, South Africa,
Indonesia and the Middle East. Extramarks has revolutionized the way education is perceived
and delivered, custom creating learning solutions for the 21st century learner. They are the
team of exceptional academics, technology experts and visualizers, who help simplify textbook
learning through rich media based modules. Extramarks Education is an education technology
company, that provides online and offline schooling and curricula. It was founded in 2007 by
Atul Kulshrestha, and headquartered in Noida, India. As of March 2022, Extramarks has
partnered with 10,000 government and private schools.

Marketing strategies by Extramarks

These are the marketing strategies used by Extramarks are following;

➢ Content Marketing

Creating and sharing high-quality educational content is crucial. This can include blog
posts, articles, e-books, and videos that provide value to students and educators. Extramarks
might have a blog or a resource center for this purpose.

➢ Search Engine Optimization (SEO)

Optimizing their website and content to rank well on search engines like Google to increase
organic traffic.
 ➢ Social Media Marketing

Utilizing platforms like Facebook, Twitter, LinkedIn, and Instagram to engage with their
audience, share educational content, and promote their services.

➢ Email Marketing

Sending targeted emails to subscribers with updates, educational resources, and promotional
offers.

➢ Pay-Per-Click (PPC) Advertising

Running targeted ads on platforms like Google Ads to reach potential customers when they
search for relevant keywords.

➢ Influencer Marketing

Collaborating with educational influencers or educators to promote their products and services.

➢ Video Marketing

Creating educational videos and sharing them on platforms like YouTube to reach a wider
audience.

➢ Mobile App Marketing

If Extramarks has a mobile app, they may use app store optimization and mobile ad campaigns
to increase app downloads and usage.

➢ Community Building

Creating online communities and forums where students and educators can discuss topics
related to education and the services provided by Extramarks.

➢ Remarketing

Using targeted ads to re-engage users who have previously visited their website or interacted
with their content.

➢ Analytics and Data Analysis

Constantly monitoring the performance of their digital marketing campaigns and making data-
driven decisions to improve results.
Extramarks has launched thecampaign, #FundaClearHai, highlighting the efficacy of its
learning app that is designed to help students clear the exams with confidence. The campaign
has been conceptualised by ADK-Fortune.The idea of ‘Funda Clear Hai’ is a manifestation of
the assurance that comes with having one’s subject fundamentals clear before exams, the
company said in a statement.In the TVC, the children studying on the Extramarks tab are seen
in slice-of-life situations, reassuring their worried parents that their “funda” is clear.
#FundaClearHai campaign is being promoted heavily through an integrated marketing strategy
on social media, including YouTube, Facebook, Twitter and Instagram. The campaign has
garnered around 2 million views so far.

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