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Chanel Logo in The Golden Ratio
Chanel Logo in The Golden Ratio
Ates Gulcugil
Contents
Tutorial
The original Chanel logo
Converting the Chanel logo into a golden ratio logo
Is the golden ratio beautiful?
The origin of Fibonacci numbers
Fibonacci layout examples in art
The author
Presentations
Fair Use Notice
The following is intended for educational purposes and the overall benefit of
the general public. It may contain copyrighted material under the 'Fair Use' law.
The golden ratio design method practiced in this presentation
is not the author's invention; it is a method the author has
inferred by studying numerous ancient artworks and buildings.
The reader may also wish to check out the author's page where
more artworks are analyzed in terms of the golden ratio:
https://independent.academia.edu/AtesGulcugil
Tutorial
layout line
Layout is the very first
stage before the
execution of any
building project.
layout line
The layout is realized at the construction
site with mason’s string tied to
batter boards.
The mason’s strings
(layout lines) that
will mark the edges
of the walls are
suspended using the
batter boards
that are temporary
wooden
frameworks.
The layout of a house
mason’s string
Batter
(layout line)
board
A plumb bob is used to transfer the layout lines onto the
ground (dotted lines) for the laying of the bricks to start.
Plumb
bob
Batter
board
Mason's string
(layout line)
Top: Bricks are laid alongside the
layout lines (mason's string, red
lines shown with arrows).
Module (M) is the smallest dimension of the dimension set. The module can be
different for each dimension set.
Golden ratio, golden dimension, golden layout, the rule
GR GR
5
root-5 rectangle
Fibonacci numbers, Fibonacci dimensions, Fibonacci layout, the rule
Table showing the ratio
• Fibonacci numbers (or the Fibonacci sequence) is a sequence in of successive Fibonacci
numbers approaching
which each number is the sum of the two preceding ones. the golden ratio, 1,618…
Fibonacci numbers are: 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, etc. The
ratio of two successive Fibonacci numbers approaches the golden 2 / 1 = 2,000
ratio (1,618) as the numbers get larger. 3 / 2 = 1,500
• A Fibonacci dimension is a dimension which is a Fibonacci number 5 / 3 = 1,667
of modules. Fibonacci dimensions are: 1M, 2M, 3M, 5M, 8M, 13M, 8 / 5 = 1,600
21M, etc. 13 / 8 = 1,625
• A layout made with the Fibonacci dimensions is a Fibonacci layout. 21 / 13 = 1,615
When larger Fibonacci numbers are used to construct it, a 34 / 21 = 1,619
Fibonacci layout is practically the same as a golden layout. A golden 55 / 34 = 1,618
layout can be converted into a Fibonacci layout. 89 / 55 = 1,618
• The rule when adding a new line to a Fibonacci layout is to place it ...
a Fibonacci dimension from an existing line.
The Fibonacci rectangle is a rectangle with successive Fibonacci dimensions
as sides (M not printed).
Golden
Dimensions
1,000
0,618
0,382
30ᵒ 0,236 30ᵒ
30ᵒ 0,146 30ᵒ
0,090
0,056
0,034
0,021
0,013
These are the Cs of the golden ratio Chanel logo, without any overlap.
The overlap, which is 0,500 in the original logo, is right in the middle of two golden dimensions 0,618 and 0,382.
Therefore, two different golden ratio logos will be constructed using these golden dimensions as overlaps.
white dot
1- This is the
golden layout of
the Chanel logo white dot
with an overlap
of 0,382.
30ᵒ
30ᵒ
The reader can confirm that
the golden layout of the
Chanel logo with an overlap white dot
of 0,382 is a 1,000x1,618
golden rectangle.
white dot
The golden ratio is not about beauty, but convenience. Because it is a ratio, and
because using a ratio standardizes the dimensions of the artwork, it brings to the
artwork as a side product the beauty of coherency. Other than that the golden ratio
dimension set (or the Fibonacci dimension set) is just one of many dimension sets.
That 1,618 is not special as a ratio can be confirmed by the fact that no eye can
distinguish between an artwork made with 1,618, which is the golden ratio, and
another with 1,620, which is not the golden ratio.
What is special about the golden ratio is that it is natural. The Fibonacci dimension set
(hence, the golden ratio) is the most advantageous dimension set that can be created
without using numbers and, therefore, has its roots in prehistoric times.
Example: The diagram shows the dimensions of the original logo of the University of Notre Dame, and its golden
ratio version. While the original logo is made of many dimensions some indistinguishably close to one another,
the golden ratio version employs fewer and easily distinguishable dimensions, making it more coherent.
Original Golden
logo ratio logo
The origin of Fibonacci numbers
• Simplicity: In the prehistoric age, simplicity must have been the main characteristic of
any activity whether it be hunting, clothing, housing, or art. Thus, the simplicity of the
method for producing dimensions, especially because the method had to be passed on
to the following generations, must also have been the first concern.
• Sufficiency: Because there was a limit to the size of the stone blocks that could be cut
from the quarry (5-6 m in Gobeklitepe), the number of dimensions a dimension set
provided within a given length must also have been a criterion (the more dimensions a
dimension set contains within a given length, the more detailed the pillar could be
made).
The medium for the dimensions
In prehistoric times, since wooden sticks would not be practical for long dimensions, the string
must have been the only device for recording length.
The prehistoric stonemason probably employed a piece of string for this purpose and tied knots
on it to mark the dimensions.
The 1st dimension
The stonemason starts by tying a knot to mark the end of the string.
Knot tied at
the end of
the string
As the first step of preparing a
dimension set, the stonemason has
to choose a starting dimension.
End of
Note: It is best that the stonemason the string
chooses a dimension that he can
reproduce in case the string gets lost
or damaged. Let us imagine he makes
the first dimension equal to his palm.
The stonemason ties a knot at a
distance of 1 palm from the end End of
of the string. the string
Knot
tied
1 palm
The first dimension has been produced.
The first dimension is the smallest dimension of the dimension set and will be called the 'module'.
1st dimension = 1M
The 2nd dimension
It is time to create a new dimension that will become the 2nd dimension.
The simplest formula is making the new dimension equal to the sum of all the
dimensions present, i.e., "new dimension = sum of all dimensions that precede it".
Note: Instead of creating the 2nd dimension from the first dimension by employing a
formula, the stonemason could introduce another length like a handbreadth, a foot,
etc. as the 2nd dimension. But that would complicate the method and make it harder
to learn and remember.
So, for the 2nd dimension, "the sum of all dimensions that precede it" is the 1st dimension.
Therefore, the 2nd dimension will be a copy of the 1st dimension.
The procedure to
copy the 1st
dimension onto
the string is
simple.
Radius of arc= 1M
Radius of arc= 1M
2nd dimension: 1M
Knot to be
Center: Endpoint of 1st dimension tied here
... and ties a knot at a distance of 1 module from the endpoint of the 1st dimension.
Endpoint of 1st
dimension
2nd dimension: 1M
Knot tied
Two dimensions have been produced.
• 1st dimension: 1M
• 2nd dimension: 1M
3rd dimension: 2M
3rd dimension: 2M
A B
Radius of arc= 4M
4th dimension: 4M
4th dimension: 4M
Endpoint of Knot tied
3rd dimension
This is the result of using the formula "new dimension = sum of all dimensions that precede it".
3rd dimension: 2M
1st dimension: 1M
The distinct dimensions the formula "new dimension = sum of all dimensions that precede it"
produces correspond to what we know today as
the powers of the number two (2ᵒ, 2¹, 2², 2³, 2⁴, 2⁵, etc.): 1, 2, 4, 8, 16, 32, 64, etc.
B- New dimension = Sum of the two preceding dimensions
The 4th dimension will The 1st dimension has
be equal to the sum of not been included
the two dimensions that because it is not one
precede it. of the preceding two
dimensions of the 4th
Two dimensions that dimension.
precede the 4th
dimension are the 2nd
and 3rd dimensions.
4th dimension: 3M
2nd dimension: 1M
4th dimension: 3M
Endpoint of Knot tied
3rd dimension
This is the result of using the formula "new dimension = sum of the two dimensions that precede it".
The distinct dimensions the formula "new dimension = sum of the two
dimensions that precede it" produces correspond to what we know
today as the Fibonacci numbers: 1, 2, 3, 5, 8, 13, 21, 34, 55, etc.
The best dimension set
Comparing the outputs of the two formulas
A (the powers-of-2 dimension set): New dimension = Sum of all preceding dimensions
B (the Fibonacci dimension set): New dimension = Sum of the two preceding dimensions
To provide the same number of distinct dimensions, the Fibonacci set uses less length than
the powers-of-2 set does.
B 3rd: 2M 4th: 3M
1st: 1M 2nd: 1M
4 5 The calculation 6
of the height of
the Fibonacci
model
479.55
The Great Pyramid and its Fibonacci model for comparison
The text
rectangle in
the middle
is a 34x21
Fibonacci
rectangle.
Minoan Snake
Goddess, 1700-1450
BC, Herakleion
Archeological
Museum, Crete
The Goddess’
forearms and snakes
are placed along the
diagonals of two 5x5
squares.
Detail
The Lod Mosaic (300 CE, Shelby White and Leon Levy Archaeological Center) is composed of scenes
separated by an interlocking cable pattern.
Its layout is a Fibonacci layout.
Judging by the widths of the bands (which are Fibonacci numbers) around the layout
lines of one of the scenes, the module used in the mosaic is the width of one tessera,
and the dimensions given in the Fibonacci layout represent the number of tesserae.
Two 21x13
vertical
Fibonacci
rectangles
(rectangles
with
successive
Fibonacci
numbers as
sides)
flanked by The Sarcophagus of Livia Primitiva, 300 AC, Louvre
two 21x34
horizontal
Fibonacci
rectangles
and a frame
of unit width
around
them
The frame design of The Last Judgement, 1425, 105x210 cm, San Marco Museum
The layout
of the
frame of
this
painting
was also
designed
with the
Fibonacci
numbers.
r: radius
Fra Angelico
The frame design of
The Coronation of the Virgin,
1435,
213×211 cm,
Louvre
As can be confirmed visually
by counting the cells of the
superimposed square grid,
the layout of the frame was
designed with the Fibonacci
numbers.
Note:
"Below the chin" =
"Bottom of the chin"
Note: No dimension
is associated with
the navel.
Leonardo da Vinci
employed a 34x34 square
grid to draw Vitruvian
Man's Fibonacci layout (a
stick figure).
• A 34x34 grid is
drawn.
• The concentric
circle and square
are drawn.
• The square is
moved down.
• The stick figure is
drawn.
• The tips of the stick
figure indicate the
points where body
parts touch the
circle and/or the
square.
• Vitruvian Man is
drawn.
The author
Subject: Terrorism
3D
Kemer, Antalya
3D
3D
Contact: atesgulcugil@hotmail.com