nd

a
st
ra
te S t o
g ic r y t e
soc
ia l m l l i ng
e dia
m anage m ent

Jesus Rafael B. Jarata

 In the digital age,
your brand’s identity
is your strongest asset.
 What is brand identity?
And, how to tell a story?
You need to have a unique set of visual elements or graphic
representations to set itself apart from the rest of the
crowd. includes a vast array of things like brand colors, social
media channels and posts, a website, a logo, and much more.
It also includes the fonts used, business card designs, etc.
 is a form of theatrical performance
that combines songs, spoken dialogue,
act, and dance.
 What can be considered as an emerging trend in the Philippines, where the
cityhood concept—in this case “global city”—is utilised as a place branding and
urban re/development strategy for urban spaces that are not officially designated
as cities. It looks at a specific urban space called Bonifacio Global City as a case
study in terms of how its naming or place branding strategy has overshadowed
the real city that it is part of and argues that its effective city branding
application has created an image and public perception that it is indeed a city.
Agoo. Brand.

Anyone?
1. What aspects of coastal life and agriculture define the town's
character and distinguish it from other coastal or agricultural
regions?
2. How can the town's connection to the sea and its agricultural
practices be visually represented in the brand identity?
3. What colors, symbols, or imagery evoke the essence of both
coastal living and agriculture that can be incorporated into the
brand identity?
4. How can the brand identity capture the unique lifestyle and
values of the community, blending elements of coastal relaxation
with the industriousness of farming?
5. In what ways can the brand identity communicate a sense of
harmony between the coastal environment and agricultural
activities, emphasizing sustainability and environmental
stewardship?
1. What are the defining characteristics or
unique selling points of Agoo?
2. What values or attributes does the
local community associate with our town
Agoo?
3. How can the brand identity
authentically reflect the essence and
spirit of Agoo while resonating with its
people-- or target audience?
Agoo. Brand identity.
Let’s do it in social media way...
 Expert Tips:
Consistency. Keep your brand’s look
and feel uniform across all digital
platforms for maximum impact.
 Expert Tips:
Mobile-friendly Design. Ensure your
brand shines on every screen with our
mobile optimisation strategies.
 Expert Tips:
Storytelling through Design.
Let your brand’s visual tell a
compelling story and connect with
your audience on a deeper level.
 Expert Tips:

Versatility in Visuals.
Adapt your branding design seamlessly to
various digital platforms.
 Expert Tips:

User Experience. Enhance user

experiences through impactful and
inutitive design.
 Expert Tips:

Minimalism. Less is more! Discover the

power of clean and minimalist design.
 Expert Tips:

Data-driven approach. Optimize your

branding design strategy with insights
from performance data.
Thank you! Salamat!
Agyamanak!