CYBER

I'M EXCITED THAT YOU DID.

THE PURPOSE OF THIS CHECKSHEET IS TO HELP YOU ORGANIZE YOUR

PUBLICITY MATERIALS AND GET MORE PREPARED SO THAT WHEN YOU
HAVE A NEW RELEASE OR AN UPCOMING GIG, YOU WON'T FEEL LIKE YOU
ARE ALWAYS TRYING TO CATCH YOUR BREATH WHEN IT COMES TO
GETTING THE WORD OUT.

CYBER PR EXECUTES PUBLICITY CAMPAIGNS FOR INDEPENDENT ARTISTS

AND WE HAVE HELPED THOUSANDS OF MUSICIANS GET PLACED ON
BLOGS, PLAYLISTS, PODCASTS, AND ONLINE RADIO STATIONS.

TO READ MORE ABOUT OUR PR CAMPAIGN PROCESS, PLEASE VISIT

HTTPS://WWW.CYBERPRMUSIC.COM/SERVICE/MUSIC-PR

NOW GET OUT YOUR PENS AND START CHECKING AWAY :)

 HERE ARE THE FIRST 5 ELEMENTS THAT NEED TO BE CREATED BEFORE YOU
ARE READY TO START YOUR OWN MUSIC PUBLICITY EFFORTS.

1. MAKE SURE YOUR MUSIC IS AVAILABLE ON:

□ SOUNDCLOUD (MEDIA USE THIS THE MOST!)
□ SPOTIFY
□ AMAZON
□ APPLE MUSIC
□ DEEZER
□ TIDAL
□ TIKTOK (FOR PROMOTION)
□ BANDCAMP (FOR SALE)
□ NOISETRADE (ADD MORE THAN JUST ONE TRACK! FOR GATHERING EMAILS)
□ PANDORA (SUBMIT EVEN IF YOUR DSP SAYS THEY SENT - THEY DIDN’T!)
2. WRITE / EDIT YOUR BIO / SIGNATURE STORY:
□ LONGFORM
□ A PITCH FOR MUSIC WRITERS - NO MORE THAN 3 SHORT PARAGRAPHS
□ 150-200 WORDS
□ 50 WORDS
□ 5 - 7 HIGHLIGHT BULLETS
□ A TWEET WITH YOUR @ INCLUDED
□ AN INSTAGRAM BIO WITH AN EMOJI OR TWO
□ ALWAYS IN THIRD PERSON (NOT FIRST - DO NOT USE “I”)
3. MAKE SURE YOUR PHOTOS ARE:

□ CAPTIVATING
□ COLORFUL
□ HIGH-RESOLUTION
□ PROPERLY NAMED SO THEY ARE FINDABLE BY A BLOGGER OR JOURNALIST
□ SQUARE & SCALED - FOR SOCIALS
□ FREE OF ANY COMPANY LOGOS

4. YOUR COMPARISONS:
YOU HAVE AT LEAST 2 SOUND-ALIKES

1.
2.
3.
4.

5. YOUR GENRE:
YOU HAVE NO MORE THAN 2 OR 3 GENRES IN YOUR FINAL PITCH
1.
2.
3.
CURATE AND ORGANIZE THESE NEXT 5 BEFORE ANY OFFICIAL ANNOUNCEMENTS
ABOUT NEW RELEASES, SHOWS, OR LIVESTREAMS ARE MADE.

6. PREP YOUR TARGET LISTS

LIST OF FANS:
□ ON YOUR EMAIL LIST ALREADY
□ TO ADD TO YOUR LIST

LIST OF MUSIC INDUSTRY CONTACTS:

□ VENUES
□ PROMOTERS
□ AGENTS
□ LABELS
□ MANAGERS
□ VIPS

LIST OF MEDIA TARGETS:

□ BLOGGERS
□ PODCASTS
□ PLAYLISTERS
□ MUSIC WRITERS
□ LOCAL OUTLETS & CALENDAR EDITORS (IF YOU GIG OR TOUR)
7. PREPARE YOUR VISUAL ASSETS:
□ SOCIAL MEDIA IMAGES - USE CANVA
□ ALBUM / SINGLE ARTWORK
□ MUSIC VIDEOS / LYRIC VIDEOS
□ NON-MUSIC VIDEOS (ANNOUNCEMENTS, HELLO FANS, BEHIND SCENES, ETC.)
8. PREPARE & SCHEDULE YOUR SOCIAL CONTENT:
□ SOCIAL POSTS - PREP IMAGES (CANVA) & TEXT POSTS
□ FACEBOOK - SCHEDULE DIRECTLY IN FACEBOOK CREATOR STUDIO
□ TWITTER - HOOTSUITE OR BUFFER
□ INSTAGRAM - HAVE IMAGES IN CAMERA READY; USE LATER TO SCHEDULE
□ SCHEDULE OUT LIVESTREAMS AND ADD TO BANDSINTOWN
□ OTHER SOCIALS? IF YOU USE THEM, PREP THEM!
9. PREPARE YOUR MEDIA PITCHES:
□ EMAIL FORMAT
□ AS A FACEBOOK / IG MESSAGE
□ AS A TWEET / DM ON TWITTER
□ PRESS RELEASE IF YOU HAVE A SPECIFIC EVENT OR NICHE
10. ADD FANS TO YOUR NEWSLETTER & PREP:
□ EMAIL PERSONAL INVITATION TO SIGN UP TO EMAIL LIST W EXCLUSIVE OFFER
□ WIDGET SIGN UP TO EMAIL ON SITE & SOCIALS
□ PREP EMAIL - FOR FANS ALREADY ON LIST
□ PREP - FOR MUSIC INDUSTRY (IF YOU WANT TO SEPARATE YOUR LISTS)
11. GET YOUR EMAIL IN ORDER:
□ CREATE MEMORABLE PERSONAL EMAIL (FROM A NAME, NOT EMAIL@...)
□ SIGN UP WITH BOOMERANG FOR GMAIL
NOW THAT EVERYTHING IS PREPPED, THE FINAL 5 ARE ARE YOUR PUBLICITY
JOURNEY.

12. GET YOUR EMAIL LIST & COMMUNICATIONS ORDER:

□ CHOOSE EMAIL MANAGEMENT SYSTEM (LEARN HOW TO USE IT))
□ MAKE SURE YOUR EMAIL TEMPLATE MATCHES YOUR
CURRENT BRAND
□ MAKE MULTIPLE LISTS TO PARSE OUT LOCATION, MEDIA, INDUSTRY, ETC.
□ CREATE A 3-PART EMAIL SERIES ANNOUNCING NEW PROJECTS - TELL THE
STORY OF EACH TRACK, EP, OR ALBUM

13. LET FANS & MEDIA KNOW - 4 TO 6 WEEKS OUT

□ ANNOUNCE TO YOUR FANS VIA EMAIL - PRESALE, SINGLE GIVEAWAY, ETC.
□ SEND A PREMIERE PITCH - IF GOING FOR PREMIERE CHOOSE ONE BLOG TO PITCH
TO FIRST! AND 5 MORE TO MOVE THROUGH
□ IF NOT SECURING A PREMIERE, START SENDING TO MEDIA TARGETS
□ START SOCIAL MEDIA POSTING
14. FOLLOW UP AGAIN AND AGAIN!
□ CHECK BOOMERANG - RESEND PITCHES
□ CHECK BOUNCE BACKS AND AUTO-RESPONDERS IN CASE EMAIL
ADDRESSES HAVE CHANGED AND UPDATE THEM
□ RESEND TO THOSE THAT HAVE NOT OPENED / RESPONDED
□ FOLLOW UP AT LEAST 3 TIMES - DON'T GIVE UP!
□ KEEP POSTING ON SOCIALS - USE OUR ORGANIZER
15. SHOW OFF YOUR RESULTS:

□ VISUALIZE ARTICLES & PLACEMENTS WITH CANVA

ADD THE BEST QUOTES TO:

□ BIO / SIGNATURE STORY

□ SOCIALS - AS POSTS, MAKE SURE TO TAG MEDIA OUTLETS
□ YOUR PITCH
□ NEWSLETTER
□ WEBSITE / EPK

BONUS: READ ARIEL ANSWERS 12 BURNING QUESTIONS ABOUT

MUSIC PUBLICITY

BONUS WEBINAR: WATCH ARIEL'S MUSIC PUBLICITY WEBINAR

HOSTED BY BANDSINTOWN
Cyber PR is an artist development and marketing strategy
firm serving musicians and music-related brands. We create
long-term marketing plans called Total Tuneups, execute
digital music publicity campaigns, coach artists through the
new music business, and handle social media posting and
growth strategy.

Ariel Hyatt runs Cyber PR. Her agency just celebrated 25 years
in business and she and her team of women who get sh-t done
run digital PR campaigns and advise on how to create online
influence and release impactful projects. She has spoken in 12
countries to over 100,000 entrepreneurs and is the author of
five bestselling books on social media, marketing, and
crowdfunding, including her most recent release, The Ultimate
Guide to Music Publicity which went to number one on Amazon
in Music Business.