Caterspoint

Plan of Action
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Table of Contents
● Introduction ● Secondary Campaigns
● Target Audience ○ Campaign #2
■ Detailed description of the
● Colour Palette campaign
● Mock grid ○ Campaign #3
● Social Media Campaign Plan ■ Detailed description of the
campaign
● Campaign #1 :Main
○ Campaign #4
○ Detailed description of the campaign
■ Detailed description of the
○ Deliverables
campaign
○ Concept templates
● Launch Plan
■ Hungry For Healthy Campaign
■ Assets to be created
Introduction
Caterspoint, a dream that came to fruition under the watchful guidance of Chef
Anshu Raj, aims to improvise the prime categories giving it a little more twist to
the ingredients and flavors. With a unique and increasing menu, Caterspoint
emphasises heavily on researching and developing the best and healthiest options
for their patrons.
Caterspoint delivers high quality, handcrafted, innovative food with the
assurance of good quality right to your doorstep.
Target Audience
● On the basis of age
The place aims towards targeting the age group 20 to Mid 30s
● On the basis of Geography
Caterspoint delivers in and around Delhi/NCR with its base of operations set
up in Gurgaon, Sohna road, Dwarka and Malviya Nagar.
● On the basis of interests
Our primary target will be individuals who are health conscious, calorie
conscious or in general wish to pursue a healthy lifestyle.
Colour palette

Main Palette Secondary Palette

Mock grid
Single Image based template Dark tone based template Seamless template
 Main
Campaign
Delicious Days of December : Campaign#1
Our first campaign kicks off from the 1st of December, continuing till 31st
December. The main focus points of this campaign are as follows:

● Since the month of December is riddled with festivities, such a Christmas

and New Years Eve. This campaign aims to provide a healthy and delicious
alternative to the food available through other restaurants.
○ Strong focus on healthy options offered by Caterpoint through creatives on Instagram and
Facebook.
○ Strong focus on the healthy selection of drinks offered by Caterspoint.
○ Reels showing the process of making these dishes.
○ Any new dishes that will be put on the menu, promotion of these dishes.
Campaign Deliverable
● Content bank of all images of dishes
● Video content of food plating / dressing
● Video/Image content of drinks being made fresh
● Hygiene check on all social media handles
Concept Templates
Secondary
Campaign
What’s in the Box : Campaign#2
What’s in the box campaign focuses on a breakdown of all the ingredients and
their health benefits in each delivery from Caterspoint.

● Using illustration artwork, we will show the elemental breakdown of a dish

and elaborate the benefits of each ingredient used.
● We will alternate between still images and animated videos to break the
monotony of static posts.
Breaking the Habit: Campaign#3
Caterspoint is here to help you break the habit of eating unhealthy, greasy and super
fatty fast food. For every unhealthy option there’s an equally healthy alternative.

● Weekly posts showing alternative healthy options of fast food that

Caterspoint offers. Eg, Swap that hot chocolate fudge sundae for a healthy
fruit custard. Swap that spaghetti carbonara for our green lemon pepper
shrimp spaghetti.
● The main aim of this campaign is to show our audience that Caterspoint
offers delicious alternatives to your everyday cravings.
Pre- Launch
Plan
Hungry for Healthy: Pre-Launch Plan
Caterspoint is a well known name in the F&B industry with numerous franchises across Delhi/NCR. Our
Pre-launch campaign will shed light on the upcoming locations for Caterspoint as well as emphasizing
their standing in the F&B industry as premier option for healthy food.

● Focus on the interesting selection of drinks/dishes

● Coming/opening soon blasts in the form of Instagram stories and reels
● Focus on the popularity of Caterspoint as the premier option for all things
healthy
● Gifs of coming soon locations on the map
● Countdown to launch of new outlets via Instagram stories
Assets to be created
1. Hygiene check of social media handles
2. Video/Reels of food plating / dressing
3. Video content for prep of beverages/food
4. Social media templates of dishes/drinks with “Serving soon” and names of
new locations