Synopsis Report

On

“A STUDY ON POCKET-FRIENDLY PANACHE: MASTERING FAST FASHION AND

TRENDS”

Submitted in partial fulfilment of the requirement for the degree of

MASTER OF BUSINESS ADMINISTRATION
in Retail & Fashion Merchandising

Footwear Design Development Institute Chhindwara

Ministry of Commerce & Industry Government of India
An INI under FDDI Act 2017

Submitted to: Submitted by:

Mr. Sushant Yadav Nidhi Malviya
Sr. Faculty RFM Dept. MBA-RFM 4 th Sem
FDDI Chhindwara Roll no.: - 22042021

1
 CERTIFICATE

This is to certify that NIDHI MALVIYA student of Footwear Design & Development
Institute has completed her project titled “A STUDY ON POCKET-FRIENDLY PANACHE:
MASTERING FAST FASHION AND TRENDS” under our guidance and supervision towards
partial fulfilment of the Degree of Master in business admiration in Retail & Fashion
Merchandising granted by Footwear design & Development Institute Chhindwara.

This is to certify that above statement made by candidate is correct to the best of my
knowledge.

PROJECT GUIDE
Mr. Sushant Yadav
FDDI Chhindwara

2
 DECLERATION

I hereby declare that the topic which is being presented on the synopsis entitled
“A STUDY ON POCKET-FRIENDLY PANACHE: MASTERING FAST FASHION AND TRENDS”
for titled as synopsis is for partial fulfilment of MBA (RFM) is an authentic record of
my own work carried under the guidance Mr. Sushant Yadav and this report was
not submitted for the award of any other degree, diploma or certificate.

I hereby declare that above statement is correct to the best of my

knowledge.

Nidhi Malviya
MBA-RFM 4 th Sem
FDDI Chhindwara

3
 ACKNOWLEDEMENT

I sincerely acknowledge with a deep heart full gratitude to project in change

Mr. Sushant Yadav for his valuable and faithful, guidance, encouragement &
suggestion throughout the completion of this work. He generously shared his
immense knowledge with me. His personal attention brought the project to be
completed successfully

Last but not the least gratitude to all those, who extended their co-
operation directly or indirectly in completion of this project work.

As the same time, we would like to thank and all other faculty members
and all non-teaching staff in management department for their valuable
cooperation.

Nidhi Malviya
MBA-RFM 4 th Sem
FDDI Chhindwara

4
TABLE OF CONTENT
S. No Topic Page. No
01. Introduction 6
02. Literature Review 7
03. Objective 8
04. Hypothesis 8
05. Research methodology 9-10
06. Bibliography 11

5
 Introduction:
Flying Machine, a prominent denim brand under the Arvind Groups, has become a frontrunner in the fast
fashion landscape by offering trendy yet affordable clothing options. This synopsis delves into Flying
Machine's strategies for mastering fast fashion and trends, ensuring pocket-friendly panache for its
customers.

Background:

Flying Machine, established in 1980 and acquired by the Arvind Groups, has capitalized on its parent
company's expertise to excel in the fast fashion segment. With a focus on youth-centric styles and
affordability, Flying Machine has established itself as a leader in the competitive fashion market.

Key Findings:

 Agile Supply Chain: Flying Machine has invested in an agile supply chain, enabling quick
turnaround times from design to distribution.
 Collaborative Design Process: The brand fosters collaboration between designers, trend
forecasters, and market analysts to align its collections with consumer preferences.
 Iterative Prototyping: Flying Machine adopts an iterative approach to prototyping, refining designs
based on customer feedback and market trends.
 Data-Driven Decision Making: Leveraging data analytics, Flying Machine makes informed
decisions regarding product assortment, pricing, and marketing strategies.

LITERATURE REVIEW
6
As of my last update in January 2022, there isn't a specific previous study focused on Flying Machine by
Arvind Groups in the context of mastering fast fashion and trends. However, there are several studies and
analyses available on related topics within the fashion industry that may offer insights into similar
strategies and practices.

1. Fast Fashion and Supply Chain Agility:

"Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands" by Fletcher (2008) explores the
dynamics of fast fashion and the challenges it poses to sustainability.

"The Impact of Fast Fashion on Supply Chain Management: A Case Study of H&M" by Fan (2018)
examines H&M's supply chain practices in the context of fast fashion.

2. Collaborative Design and Innovation:

"The Role of Collaborative Design in Sustainable Apparel Product Development" by Kim and Kim
(2019) discusses the importance of collaborative design processes in the development of sustainable
fashion products.

"Fashion Innovation: A Review of Technologies and Applications" by Lu and Lu (2014) provides an

overview of technological innovations driving change in the fashion industry.

Data-Driven Decision Making:

"Big Data Analytics in the Fashion Industry: A Review" by Moorthy et al. (2019) explores the use of big
data analytics in various aspects of the fashion industry, including marketing, supply chain management,
and trend forecasting.

"Predictive Analytics for Fashion: A Review on Forecasting Methods and Application Areas" by Schmitt
et al. (2021) discusses predictive analytics techniques used in fashion forecasting and decision making.

Sustainability Initiatives:

"Sustainability in the Fashion Industry: A Systematic Literature Review" by Roy et al. (2017) provides an
overview of sustainability initiatives and practices within the fashion industry.

"Sustainable Supply Chain Management in the Fashion Industry: A Systematic Literature Review" by
Kannan and Tan (2015) examines sustainable supply chain management practices adopted by fashion
companies.

Digital Innovation and Personalization:

"The Impact of Digital Technologies on Innovations in Retail Business Models: A Case Study on the
Fashion Industry" by Choudhury et al. (2019) investigates the role of digital technologies in driving
innovation in retail, with a focus on the fashion industry.

7
"Personalization in Fashion E-commerce: A Systematic Literature Review" by Kim et al. (2020) explores
personalization strategies and technologies employed by fashion e-commerce companies.

While these studies may not directly focus on Flying Machine by Arvind Groups, they offer valuable
insights into the broader themes of fast fashion, supply chain management, collaboration, sustainability,
data-driven decision making, digital innovation, and personalization within the fashion industry, which
can be relevant for understanding Flying Machine's strategies and practices.

OBJECTIVE

The research is done from two perspectives that are from the company perspective as well as the
consumer perspective.

The primary objective is to analyze the working of marketing in Flying machine

Secondary Objectives:

To explore the flexibility in the brand's supply chain, particularly in material sourcing and production
scheduling.

To analyse the brand's approach to design innovation, including collaborations with designers and
timeless designs.

HYPOTHESIS

Hypothesis of the study are as follows,

H0 – FM IS NOT DOING POCKET FRIENDLY MARKETING.

H1 – FM IS DOING POCKET FRIENDLY MARKETING.

H0 - FASHIONABLE MERCHANDISE IS NOT AVAILABLE IN FM.

H1 – FASHIONABLE MERCHANDISE IS AVAILABLE IN FM.

RESEARCH METHODOLOGY
8
The research methodology for studying "Mastering Fast Fashion and Trends in Flying Machine by Arvind
Groups" involves a systematic approach to gather, analyze, and interpret data. The methodology
encompasses both primary and secondary research methods to ensure a comprehensive understanding of
the topic. Here's an outline of the research methodology:

Literature Review:Conduct an extensive review of existing literature on fast fashion, trends in the fashion
industry, supply chain management, collaborative design, data-driven decision making, sustainability
initiatives, and digital innovation.

Identify key theories, concepts, and frameworks relevant to the study of Flying Machine's strategies and
practices in fast fashion.

Primary Research:

Interviews:Conduct structured interviews with key stakeholders within Flying Machine and Arvind
Groups, including executives, designers, marketing personnel, and supply chain managers.

- Explore their perspectives on Flying Machine's strategies for mastering fast fashion and trends.

- Gain insights into the brand's supply chain operations, collaborative processes, data analytics
practices, sustainability initiatives, and digital innovation efforts.

Secondary Research:

Industry Reports:Review industry reports, market analyses, and case studies related to fast fashion, denim
brands, and the fashion industry in India and globally.

Academic Journals: Analyze scholarly articles, research papers, and academic publications focusing on
topics relevant to the study, such as supply chain agility, collaborative design, sustainability in fashion,
and digital transformation.

Press Releases and News Articles:Examine press releases, news articles, and media coverage of Flying
Machine, Arvind Groups, and the fashion industry to gather insights into recent developments, initiatives,
and trends.

9
 Data Analysis:
Organize and analyze the data collected from interviews, literature review, industry reports, and
secondary sources.

Identify recurring themes, patterns, and trends related to Flying Machine's strategies and practices in
mastering fast fashion and trends.

- Interpret the findings in the context of the research objectives and theoretical framework established
through the literature review.

Synthesis and Interpretation:

- Synthesize the findings from primary and secondary research to develop a cohesive narrative on
Flying Machine's approach to fast fashion and trends.

- Interpret the implications of the findings for industry practice, offering insights and recommendations
for fashion brands, stakeholders, and researchers.

- Draw conclusions based on the research findings and discuss their significance in advancing
knowledge in the field of fast fashion and trend management.

Report Writing:

- Compile the research findings, analysis, and interpretations into a coherent research report structure.

- Ensure clarity, coherence, and consistency in presenting the research methodology, results, discussion,
and conclusions.

- Provide appropriate citations and references to acknowledge sources and support the validity of the
research findings.

By following this research methodology, the study aims to provide a rigorous and comprehensive analysis
of Flying Machine's strategies for mastering fast fashion and trends, contributing to a deeper
understanding of the dynamics within the fashion industry.

BIBLOGRAPHY

10
Books:

Fletcher, K. (2008). "Sustainable Fashion and Textiles: Design Journeys." Earthscan.

Lu, Y., & Lu, Y. (2014). "Fashion Innovation: A Review of Technologies and Applications."
International Journal of Clothing Science and Technology, 26(2), 144-162.

Journal Articles:

Barnes, L., & Lea-Greenwood, G. (2019). "Fast Fashion, Sustainability, and the Ethical Appeal of Luxury
Brands." Fashion Theory: The Journal of Dress, Body & Culture, 23(3), 323-348.

Choi, T. Y., & Ko, J. (2020). "Big Data Analytics in the Fashion Industry: A Review." Sustainability,
12(11), 4513.

Kim, H., & Kim, S. (2019). "The Role of Collaborative Design in Sustainable Apparel Product
Development." Sustainability, 11(7), 2129.

Reports:

Fan, Y. (2018). "The Impact of Fast Fashion on Supply Chain Management: A Case Study of H&M."
Master's Thesis, Lund University.

Schmitt, M., et al. (2021). "Predictive Analytics for Fashion: A Review on Forecasting Methods and
Application Areas." Information Technology and Management, 22(1), 49-67.

Websites and Online Sources:

Choudhury, P., et al. (2019). "The Impact of Digital Technologies on Innovations in Retail Business
Models: A Case Study on the Fashion Industry." Available at SSRN: https://ssrn.com/abstract=3506045.

Kannan, V. R., & Tan, K. C. (2015). "Sustainable Supply Chain Management in the Fashion Industry: A
Review." International Journal of Engineering Business Management, 7, 1-14.

11