Project of Advance Research Methods

Submitted By:

Aatqa Imran

(23011720-006)

Submitted to:

DR. Ashfaq Ahmed

MPHIL IN MANAGEMENT SCIENCES

Department of Management Sciences

University of the Gujrat, Hafiz Hayat Campus
January 2024

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 Table:01 Demographic profile of respondents

Variable Groups Frequency Age

Age below 20 98 25.7
above 20 264 69.1
above 30 13 3.4
Education .00 10 2.6
1.00 59 15.4
2.00 194 50.8
3.00 98 25.7
4.00 17 4.5
5.00 3 .8
Frequency Almost Never 27 7.1
Once per 37 9.7
month 67 17.5
2-3 times per 68 17.8
month 121 31.7
Once per 38 9.9
week 24 6.3
2-3 times per
week
Daily
Multiple times
daily
Experience 1.00 40 10.5
2.00 267 69.9
3.00 69 18.1
4.00 2 .5

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 Table:02 Exploratory Factor Analysis of the Data:

Variabl Loading α AVE CR

e
BV2 0.911 0.822 0.471 3.319
BV BV4 0.815
BV1 0.607
BV3 0.554
BV5 0.432
KFMC KFMC3 0.715 0.746 1.29 1.96
KFMC4 0.708
KFMC1 0.542
BA BA4 0.825 0.733 0.94 1.92
BA2 0.555
BA5 0.544
BA3 0.485
BC BC2 0.738 0.783 1.1 2.1
BC3 0.693
BC4 0.664
BC1 0.652
KAC KAC1 0.687 0.696 0.9 1.9
KAC2 0.665
KAC3 0.542
KFRC KFRC2 0.857 0.628 1.6 2.5
KFRC1 0.834
KFRC3 0.836
KFRC4 0.342