FPT UNIVERSITY- CAMPUS CAN THO

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EASSY TEST [MKT101]

TOPIC:………………….

Course: MKT101
Name:

Lecturer: Nguyen The Hien

Cần Thơ, …./2023

EASSY TEST:

VALUE: 10%
DUE DATE: 16/10/2023
Late submission (-10% for each day late without written approval)
FORMAT: Essay format: headings and sections
Submit your word on LMS in word (.docx) format, name as prescribed:
FA23.MKT101.Class.GA.GroupX

Topic: Please work in your groups and construct a report regarding the
marketing aspects of a smartphone brand (Group1: Apple, Group2:
Samsung, Group3: Xiaomi, Group4: Realme, Group5: OPPO, Group6:
Huawei).

The marketing analysis report should include (but not limited to) these following
components:
Cover page

Table of content

Content

1. Explain some ways Apple can segment their smartphone market. Give examples.

2. What are the levels of market targeting? Which level of marketing targeting Apple chooses for
their smartphone business?

3. In your opinion, what is Apple's positioning in the smartphone market? How can positioning
bring about competitive advantages for the company?

Reference List

Appendix (if any)

Important:

• Sources of information must be consistently and comprehensively referenced throughout

the essay.
• Plagiarism is taken very seriously in this course. To avoid plagiarism, you should first
read and follow while writing paper: https://www.scribbr.com/category/plagiarism/
• Follow APA or Harvard Reference Style. (Link Reference Guideline:
https://www.scribbr.com/apa-citation-generator/)
Format:

1. Font: Times New Roman, Size: 13

2. Paragraph indentation: Justified
3. Paragraph: Before: 6 pt; After: 0 pt; Line spacing: Multiple; At: 1.2