O. P.

JINDAL SCHOOL, RAIGARH (CG), INDIA

Phone: 07762 - 227042, 299255, website: https://www.opjsrgh.in; e-mail : opjs.raigarh@jindalsteel.com

Showrooming
Showrooming is a recent trend that stems from
the rise of eCommerce. More and more
consumers will shop for a product at a physical
location only to buy the same thing online at a
cheaper price. Consumers often like to see the
product in person prior to committing to a
purchase.
O. P. JINDAL SCHOOL, RAIGARH (CG), INDIA
Phone: 07762 - 227042, 299255, website: https://www.opjsrgh.in; e-mail : opjs.raigarh@jindalsteel.com

Webrooming
The exact opposite of showrooming,
webrooming is when a customer shops
online for a product and then leaves to
purchase it at a brick and mortar store.
Webrooming is facilitated by image-
based sites like Pinterest and Instagram.
The trends of webrooming and
showrooming are great examples of why
creating an omnichannel experience is so
important.