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Kinh-Doanh-Quoc-Te - Le-Quang-Nhat - Chap012 - (Cuuduongthancong - Com)
Kinh-Doanh-Quoc-Te - Le-Quang-Nhat - Chap012 - (Cuuduongthancong - Com)
McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
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Chapter 12
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Introduction
12-3
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Strategy And The Firm
12-4
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Strategy And The Firm
12-5
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Value Creation
12-6
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Value Creation
12-7
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Classroom Performance System
a) Profit growth
b) Profitability
c) Net return
d) Value created
12-8
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Value Creation
12-9
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Strategic Positioning
12-10
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Strategic Positioning
Figure 12.3: Strategic Choice in the International Hotel
Industry
12-11
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Operations: The Firm As A Value Chain
12-12
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Classroom Performance System
a) Logistics
b) Marketing and sales
c) Customer service
d) Production
12-13
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Operations: The Firm As A Value Chain
12-14
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Global Expansion, Profitability,
And Profit Growth
12-15
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Expanding The Market: Leveraging
Products And Competencies
12-16
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Location Economies
12-17
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Location Economies
A caveat:
transportation costs, trade barriers, and political risks
complicate this picture
12-18
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Classroom Performance System
a) Experience effects
b) Learning effects
c) Economies of scale
d) A global web
12-19
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Experience Effects
12-20
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Experience Effects
12-21
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Experience Effects
By moving down the experience curve, firms reduce the cost of
creating value
To get down the experience curve quickly, firms can use a single
plant to serve global markets
12-22
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Leveraging Subsidiary Skills
12-23
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Summary
12-24
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Cost Pressures And Pressures
For Local Responsiveness
12-25
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Cost Pressures And Pressures
For Local Responsiveness
12-26
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Pressures For Cost Reductions
12-27
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Pressures For Local Responsiveness
12-28
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Pressures For Local Responsiveness
12-29
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Classroom Performance System
a) Excess capacity
b) Host government demands
c) Differences in consumer tastes and preferences
d) Differences in distribution channels
12-30
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Choosing A Strategy
12-31
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Choosing A Strategy
12-32
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Global Standardization Strategy
12-33
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Localization Strategy
12-34
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Transnational Strategy
12-35
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International Strategy
12-36
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Classroom Performance System
a) Internationalization
b) Localization
c) Global standardization
d) Transnational
12-37
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The Evolution of Strategy
12-38
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The Evolution of Strategy
12-39
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Classroom Performance System
12-40
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