Assignment

Your task is to develop and implement a comprehensive SEO and social media strategy
to achieve the following goals:

● Increase website organic traffic by 20% within 3 months.

● Grow brand awareness and engagement on key social media platforms by 15%
within 3 months.
● Generate qualified leads and brand inquiries through organic and social
channels.

SEO Tasks:

1. Identify new target keywords with high search volume and low competition.

2. Webpage Analysis & Audit :

Review the overall design, structure, and navigation of the Page and Conduct an on-page
& backlink audit of URL :
“https://www.webcooks.in/web-designing-courses-in-amritsar”

3. On-Page SEO Recommendations:

Identify opportunities to optimize content, including header tags, image alt tags, and
internal linking & recommend improvements for the same.

4. Off-Page SEO Activities:

Propose five off-page SEO activities to enhance Webcooks' online presence and
authority.

5. Develop a local SEO strategy for maintaining top results in Google local search
results.
Social Media Tasks:

Deliverables:

Social Media Strategy:

Research and recommend the most relevant social media platforms for “Webcooks”
based on target audience and industry trends.

Develop a one week content calendar with engaging and shareable content formats
including the caption, hashtags, topics & tags for each platform -:
- Facebook & Instagram
- LinkedIn

Content:

Write a blog on “ Emerging Social Media trends in 2024” of 500 words.