WELCOME

BM4407- Strategic Management

Dr. Khaled Mohamed Khaled

 06
Implementing strategy:

Building capacity and

allocating resources
 Learning Outcomes

o Explain the roles of resource allocation and

managing conflict in strategy implementation.

o Discuss four strategic production/operations issues

vital for strategy implementation.

o Discuss seven strategic human resource issues vital

for strategy implementation.

 Introduction
This chapter explains how to implement strategies in terms of effectively
managing organizational structure, resistance to change, organizational
culture, corporate wellness, employee and executive compensation,
human resource issues, and restructuring.

This chapter additionally focuses upon important marketing issues

required for successful strategy implementation, including market
segmentation, target marketing, and perceptual mapping/product
positioning.
6.1 Resources Types

01 Financial 02 Physical

03 Human 04 Technological
6.1 Resource Allocation
○ Resource allocation is the process of assigning and managing
assets in a manner that supports an organization's strategic goals.

○ Resource allocation includes managing tangible assets such as

hardware to make the best use of softer assets such as human
capital.

○ The most important aspect of resource allocation is that you're

going to have everything where you need it and when you need it.

○ You should be able to sit down with one or two other people to create a plan
based around the project.

■ This plan needs to be detailed enough to specify just who needs to be

working on it, how much money is available to work on it and how
much time is available to work
6.1 Resource Allocation
 Once you allocate resources to your project that means those resources
can't be taken away from you (or at least, they shouldn't be). That's going
to make it much easier for you to accomplish the task.

 Now, in most instances, a project manager or a program manager (or

both) will be involved in the process of resource allocation. They're
going to make sure that everything is assigned properly and that it's
getting done properly as well.

 It is important to interact with any of the people that would be needed

for the project to make sure that they can work on the tasks needed.
Aspects that negatively impact resource allocation

Timeline changes Scope changes

Resource availability changes Task dependencies

Overall urgency Team work

7 Strategic human resources issues

1 Linking performance and pay to strategy

2 Balancing work life with home life (work-life balance)

3 Developing a diverse work force

4 Using caution in hiring a rival's employees

5 Creating a strategy-supportive culture

6 Using caution in monitoring employees' social media

7 Developing a corporate wellness program

6.3 Strategic Marketing issues

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Strategic Marketing Issues

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 Quiz
Q1: If organization don't have the right resources to get the job done employees also going to have
some problems getting everything allocated. Maybe the people that employees need for this project
just aren't available at the time you need them. If that's the case employees either need to find new
people or employees going to need to rearrange the timeline of the project itself….

A. Timeline changes
B. Resource availability changes
C. Scope changes
D. Task dependencies
E. Teamwork
 Quiz

Q2: It is the process of assigning and managing assets in a manner that supports an organization's
strategic goals. It includes managing tangible assets such as hardware to make the best use of softer
assets such as human capital.

A. Strategic planning
B. Resource availability
C. Scope identification
D. Resource allocation
E. Non of the above
Right or Wrong ?
Decisions on salary increases, promotions, merit pay,
and bonuses need to support the short-term and
01 annual objectives of the firm.

Work and family strategies now represent a competitive

Quiz 02 advantage
Elder
for those firms that offer such benefits as
Care Assistance & Flexible Scheduling

The best way you're going to be able to allocate

03 resources is to make a plan after start
executing a project.
Thanks!