Questions Time

UX Competitive
Analysis
Agenda:
What is competitive analysis?

- It is a process of comparing the

performance of a digital product user
interface to the performance of its
competitor’s interface in order to identify its
strengths and weaknesses.

- A UX competitive analysis focuses

primarily on design and interaction, but UX
researchers also consider how business and
other facets impact the overall user
experience.
Where can we see it?
 Why competitive analysis?
- Helps understand the market landscape and
where their product stands in comparison.

- Learn from competitors' successes and mistakes.

- Discover gaps in the market that their product can

fill (opportunities).

- To help designers understand their users better

By looking at the competition through customers’
eyes.

- Learning from competitiors can help make your

competitive edge.
Competitive analysis phases

- Discovery phase:
Early quick research while you want to get
familiar with a new industry.

- Research phase
Detailed analysis per feature with a number
of real competitors.
So how can we make a detailed
competitive analysis?
Important considerations:
- Don’t simply copy the designs you find in your
research, just learn from them.

- Always involve the users in your analysis.

- Always include screenshots in your analysis.

- Always document your findings.

- Try also to write down some recommendations in

design.
1- Know your product rst:

- This step will be required in case of a project

revamp to define your scope.

- Starting with this will enable you to study the

product features, users, and its place in the
market.

- Knowing the product features will be helpful to

create a competitive advantage over other
similar products.

- Start analyzing the existing product features.

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2- Find the right competitors:

- Ask the stakeholder first about the competitors

from their point of view.

- You should make your own research to discover

more competitors with more solutions.

- Start with 3-5 main competitors. Once you get

the information you need for filling gaps, you
should stop.
How can I nd competitors:

Mobile apps Websites

App store Play store

Capterra Google
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Mobbin
Scrnshts
similarweb.com
similarweb.com
UI garage
3. Analyse competitors:
• Features set & Usability:
The analysis of what they offer with thier
pains and gains from the user experience.

• User flows:
The user journey or steps he takes to
accomplish a specific goal.

• Customer reviews:
The users feedback and comments on the
product or what they say about it.

• Tone and copy:

The language they talk to their customers
(formal - informal).
4- Collect date & Make presentation:

- You can collect all competitors with

simple data in a matrix as a conclusion.

- Write your recommendations to

changes in the design.

- Present it to your team and

stakeholders to take decisions.
Any
questions?
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