Market Study

I. Name of the Business

- The name for the business has been ideally chosen as

“EcoTop-Up”, where the term ‘Eco’ has been adopted and

the term ‘Top-Up’ has been incorporated. The first,

“Eco” encapsulates the company’s stance on conservation

of natural resources and the second, “Top Up” conveys

the re-usable nature of the product with a focus on easy

and convenient refilling of personal care and home

products without the provocation of wastage.

II. Name of the Product

- The product under consideration is called “The

Refillable Amenities Station” which aims at making

profit with the provision of the ecological method of

dispensing personal and home required products with

various kinds of refillable products that will be

offered. Various personal care items such as shampoo,

conditioner, body wash, and lotion, all available in

refillable containers.
III. Properties of the Product

- The refillable amenities focus on the reusable

containers, which make it possible to avoid the

excessive use of plastics. They are friendly for the

consumer by being reusable and easily refillable at

stations that are placed in public areas. It is hygienic

since the products are reusable and hence cheaper to use

than individual items that are used once and disused.

Furthermore, these amenities are useful for almost any

type of personal care as they can be easily modified.

IV. Major Users of the Product

- The target consumers for Refillable Amenities include

people who are keen on the use of environmentally

friendly products, and willing to refill containers

rather than buy new products. The visitors who require

affordable and a few personal care products while

traveling will benefit from the stations. People living

in the local community will also benefit from our

services because they will get good quality products and

services at affordable prices and we will ensure that

our organization adopts sustainable practices.

Furthermore, it should also be noted that hotels,

households, office complexes, and other similar

 establishments that may require refillable amenities to

serve their clients or employees will be the primary

consumers.

V. Uses and Benefits of the Product

- The Refillable Amenities Station is utilitarian as it

aims at offering personal and household refillable

products like shampoo, conditioner, body wash, lotion,

and hand soap. etc. The advantages are considerable,

such as the elimination of single-use plastics to help

prevent waste disposal, purchasers in bulk of the

products of consumers, and variety of facilities for

users. Also, enterprises that implement these stations

benefit from the improvement of brand recognition as

they are seen as environmentally friendly and conscious.

Currently, there are no existing consumable refilling

stations in the province of La Union, and based on this,

the proponents have chosen to conduct the business on

refilling stations. Furthermore, consumers can choose

which size of container they will require and it is

likely to be within their financial capacity. The

“tingi” concept applied by the refillable amenities will

be beneficial to those customers who may not have the

need or desire to purchase items in large quantities; it

 also helps in controlling packaging waste that harms the

environment. It will minimize situations where customer

will have to open and handle fresh containers which in

return increase wastes in the environment. On a positive

note, this business will help reduce the number of

plastic containers produced and the amount of pollution

prevalent in the environment.

VI. Location of the Business

- The location of the Refillable Amenities Station will be

at MacArthur Highway, San Juan La Union. It will be

beside of Clean Fuel Gasoline Station, and in front of

Forest Lake San Juan. This strategic location will

enable the business to target high-traffic facilities

that prioritize sustainability.

VII. Demand Analysis

Historical Population

- Several factors have equally informed the high demand of

refillable amenities stations among them being social

factors such as population growth in urban areas and

environmental issues. The historical data will be

collected later using primary sources that will be

identified. Also, there is an increase in the adoption

 of sustainable practices such as proper disposal of

wastes by households, hotels, and public facilities,

making EcoTop-Up to have a stable market. There are also

counterparts to refillable businesses entities in other

countries for instance, “Unverpackt” in Germany, “The

Refille Shoppe” in United States and “L’Occitane” in

France.

- The Refillable Amenities Station is ready to meet the

growing demand for sustainable and affordable refilling

services. By knowing what customers want and staying up-

to-date with trends, we can set our prices and choose

products that appeal to them. This approach will attract

and keep customers, ensuring long-term success and

supporting environmental sustainability.

VIII. Supply Analysis

Direct and Indirect Competitors

- As far as the supply aspect is concerned, EcoTop-Up has

direct competitors as well as indirect competitors. The

closest competitors are the companies offering

refillable station solutions, which will be considered

as direct competitors, while the key brands already

present on the market of eco-friendly amenities will be

considered as indirect competitors. The direct

 competitors that can be identified in the market as such

are “Kuha sa Tingi (KST)”, “All Things Hair Refillery”,

and “Wala Usik Stores”. Indirect competitors can be

categorized as traditional amenities suppliers who still

employ single-use plastic packaging and some

accommodations that provide DIY refill options.

IX. Price Study

- The business will introduce “tingi” pricing options

alongside its existing setup packages and monthly refill

services. While the initial setup cost for a refillable

station will range from PHP 25,000 to PHP 30,000 per

unit (estimation), including dispenser, installation,

and initial supplies. The “tingi” pricing will offer

smaller, affordable units for individual or household

use. Customers can expect to pay PHP 10 to PHP 15 per

individual refill (estimation), depending on the product

type and quantity desired. Monthly refills will continue

to be available at PHP 90 to PHP 120 per unit

(estimation), ensuring flexibility for customers with

varying consumption needs. This approach aims to make

EcoTop-Up's products more accessible to a wider range of

consumers, including those with limited budgets or who

prefer to purchase smaller quantities at a time.

 Additionally, volume discounts will remain an option for

bulk purchases and long-term contracts, further

enhancing the value proposition for both individual and

corporate clients.

X. Factors Affecting the Market

- The following factors are expected to affect the market

of refillable amenities stations. The requirements for

environmental protection are constantly being tightened,

with a ban on many single-use plastics and the promotion

of environmentally-friendly business operations.

Through awareness campaigns and education, customers’

buying behavior has been observed to lean towards

environmentally sensitive products. The cost of raw

materials and the overall stability of the economy will

also bear resemblance. The growth of existing rivals,

their strategies, and the tendency, for instance, the

focus of companies on eco-friendly activities will

influence the market.

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