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Prologue

The information provided in this guide does not, and is not

intended to, constitute legal advice.

This book may not be copied, reproduced, given away,

sold, or used to create derivative works without the
publisher’s expressed permission.

The sole motive is to educate, and there is no guarantee of

nancial bene ts, sales or results implied.

Therefore, the author/seller is not accountable for adverse

and harmful outcomes you may experience while
implementing the methods stated in the book.

FOR THE READER

This book is just for your personal use, and it comes with
no further rights.

All inquiries should be directed to

masculinenotes@gmail.com

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“Believe in yourself. You are braver than you think,
more talented than you know, and capable of more
than you imagine.”

- Roy T. Bennett, The Light in the Heart

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 Introduction
What is Charisma?

In the modern lexicon, the word charisma

signi es: “a gift of leadership, power of authority”
or “compelling attractiveness or charm that can
inspire devotion in others.”

The word is actually derived from Greek where it

means something like a “favor” or “a divine gift”.

Charisma isn’t just about attracting the opposite

sex or appearing con dent.

Whether or not we have charisma a ects the

manner in which we’re perceived in our entirety.

This includes job interviews, business connections,

friends, relationships, and more.

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You might have fantastic qualities: you might be
handsome, well-dressed, alluring and funny.

Those characteristics don’t matter if you can’t

present them properly.

If your personality is a ve-star meal, charisma is

the silver platter it’s served on, the candles on the
table, and the smell of fresh owers.

So when it comes down to it, it’s all about your

presentation.

How you choose to aunt what you’ve got can

vastly a ect others’ rst impression of you.

Charisma is an aura, an invisible, silent force that

draws people to you like a magnet.

Let’s jump right in.

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1.
Pay full attention to your
interlocutor

This tip alone can boost your in uence incredibly.

In today’s world, most people are distracted and

looking at their phones even while talking to
others.

You have to break that pattern.

When someone approaches you, stop whatever

you’re doing and give them your full attention.

Look them in the eye and listen intently, like

they’re the most important person in the world.

You’ll be amazed by the results.

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 2.
Build a reputation for
integrity and character

In uential people’s reputation precedes them.

That’s invaluable because it allows you to be

persuasive even before you step into the
conversation.

If you’re known for high achievement and keeping

your word, people will respect you from the get-
go.

If you’re in a position of power that’s even better

because people have an innate respect for
authority.

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3.
Assume charismatic body
language

Body language plays a huge role in creating the

right impression.

In fact, it’s more important than words.

Charismatic body moves include:

Having an open body posture

- Gesticulating a lot while speaking

- Maintaining close eye contact

- Laughing and smiling a lot

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- Keeping your back straight and your chest
slightly forward

- Lightly touching other people if

appropriateThere’s also something you should
avoid:

There’s also something you should avoid:

- Fidgeting

- Speaking in a low voice

- Looking away

- Assuming a “defensive” posture

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4.
Create a charismatic mental
state

Getting into the right state before a meeting or

presentation gives you a tremendous edge.

The key here is visualization.

Just before stepping in, imagine the situation

turning out really well.

Imagine yourself as a highly con dent and

charismatic person.

Moreover, if the meeting is really important, play

your favorite power song and just feel good about
yourself

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5.
Have an intention before
any human interaction

Before any call, conversation or presentation, ask:

What’s my true purpose here?

How do I want this situation to play out?

How can I help the other person?

This will set your mind on the desired outcome.

It’s much more productive than rambling about

whatever comes to mind.

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6.
Mitigate the negative
thought patterns

Negativity is a habit, which you can change with

practice.

I recommend you go on a 21-day positive mental

diet which will change your life and make you
more in uential.

You can learn more about this by learning about

“The Ripple E ect”.

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 7.
Dress and groom for success

It’s easy to overlook this one on your way to

becoming the charisma-ninja.

Your appearance is crucial when it comes to

building authority and making a great rst
impression.

It’s been proven that besides making an e ect on

others, classy clothing improves your own self-
con dence as well.

Just think about Don Draper from Mad Man.

His perfectly cut suit, clean shave, and slick hair

were some of the keys to his success.

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8.
Have a rm handshake

Stretch your hand and open your palm widely.

Aim for a full grip.

It needs to be rm but not a bone crusher.

Then look them in the eye and smile con dently.

Did you know that a decision about the majority of

job candidates is taken before the interview even
starts?

Again, appearance, body language, and a

handshake are your tools here.

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9.
Speak louder and clearer

Charismatic people express themselves clearly and

with conviction.

Mumbling is not going to get you anywhere.

If people often ask you to repeat things, it’s a bad

sign.

To solve this, try speaking from your abdomen

rather than from your chest.

It will deepen your voice and make it louder –

which is a clear sign of authority.

Also, be brief and concise.

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No one pays attention to a person who’s harping
on a subject for hours.

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10.
WomenGesticulate more

In the beginning, it might feel awkward, but

gesticulation will make your communication so
much more impactful.

Just look at the top speakers and persuaders in the

world – they constantly move around and wave
their hands.

Remember: people will forget what you said but

they’ll remember how you made them feel.

Gesticulation is a part of that.

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11.
Warm-up before going into
important meetings

Just as athletes need a physical warm-up before a

competition, you need one before an important
meeting.

In his book, The Corporate Athlete, Jack Groppel

explains that achieving top performance in the
business world often requires more rigor than
preparing for a sports championship.

Before the meeting, you can visualize the positive

outcome, play your favorite “power” music, drink
some co ee (not too much), take a few deep
breaths, and say to yourself:

“I can do it” at least a couple of times.

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12.
Practice conversation and
talking to strangers

Just like with character, building charisma requires

going out into the world and interacting with
people.

If you live in a medium or big city, there should be

dozens of meetings available to you.

Sign up and use these interactions as your

charisma playground.

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13.
Care for other people (be
compassionate)

Dalai Lama has a tremendous in uence, and that’s

mostly due to his in nite compassion.

In his presence, even the hardest of hearts melt

because he actually cares.

To develop more compassion, you can practice

Metta Bhavana the meditation of loving-kindness.

During your session, you’ll wish love and

compassion to all beings.

You just give.

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14.
Use the rule of reciprocity

Have you ever wondered why vendors in exotic

countries invite you for tea?

It’s because after drinking it your psyche will force

you to buy something – even if you don’t want it.

That’s how powerful the rule of reciprocity is.

Charismatic people know this well.

The Godfather, for example, gave favors to many

people and because of that was able to make o ers
that couldn’t be refused.

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 15.
Look into their eyes

Firm eye contact is one of the hallmarks of self-

con dent people.

The eyes are a window of the soul and as the

rapper, Big Pun said: “It’s all in the eyes chico!”

So maintain eye contact, especially when shaking

hands.

I’m not a fan of Bill Clinton, but his eye contact is

impeccable.

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16.
Smile with your whole face

Be more authentic in your signs of a ection.

Everyone can spot a fake smile.

Smile when you feel like it but do it with your

whole being and use all the muscles of your face –
especially around the eyes.

Jimmy Fallon and Tom Cruise smile and laugh all

the time.

That’s why they’re so charming.

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 17.
Really listen to what other
person has to say (be
interested)

That’s the number one rule from the all-time

communication classic, How To Win Friends and
In uence People.

It’s all about the other person.

“Talk about them and they’ll listen for hours,” said

Benjamin Disraeli.

Ask questions, be interested rather than

interesting.

This will get you far.

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 18.
Establish rapport
(acknowledge the
similarities)

When meeting someone for the rst time, try to

nd some similarities.

Let’s say you’re both dog owners – this alone

creates an instant connection and builds trust.

You never know what similarities you might have.

The world is small indeed.

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19.
Walk and talk slower

Just imagine Frank Underwood from House of

Cards or James Bond.

They almost always take their time with things.

They are men of gravitas and charisma – there’s a

certain dignity about them.

You can attain this quality by moving and talking

more slowly, pausing before answering, and
especially by pausing when you speak.

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20.
Describe the future (leaders
have vision)

Charismatic leaders have a vision. The best

example here is the “I have a dream” speech by
Martin Luther King.

The reason it changed the world was that it was

intensely focused on the future.

Inspire people by your vision.

And use the words “we” and “let’s.”

Not “you go do it”, but “let’s do it, just imagine

what we can accomplish in the future”.

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21.
Read out loud

To build charisma, you need to be great at

expressing your thoughts.

One of the best methods to improve this ability is

reading out loud.

This will give you a better sense of the language

and its rhythms.

In the course of the day, we usually communicate

through half-baked sentences and little grunts and
mouth noises.

But what if you practiced reciting some of the

greatest literature and poetry on a regular basis?
Do you think it would help you bring some of this
magic into your daily life?

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 22.
Practice mirroring

During the neuro-linguistic programming (NLP)

courses you can learn about mirroring.

By mirroring the body posture of another person

(for example, sitting in the same way) you can
in uence them more easily.

When you watch great communicators, you’ll

easily notice they use this technique.

I hope that now you know exactly how to be more

charismatic, and you’ll use the tips from this article
during your next social encounter.

Good luck!

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The End
Final Thoughts

First of all, a big thank you for purchasing “The

Secrets of Seduction Bundle”.

I strongly believe the book has the ability to change

your life.

You simple need to inculcate everything that you

learnt slowly and steadily in your life and you will
get loads and loads of women.

Have questions?

Feel free to DM me on Twitter.

Or
Send me an email at
masculinenotes@gmail.com
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Feedback is always appreciated.

If you enjoyed the course, do not forget to give it a

5 star rating here.

Lastly, if you ever feel stuck in life, come back and

give this book another read.

Also, all the future updates of the book will be free

for you.

You have o cially acquired The Secrets of

Seduction.

Now go and rule the world!

Your man
Masculine Notes

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