BBS 4TH YEAR

FUNDAMENTAL OF ADVERTISING

SYLLABUS;

CHAPTER 1 :-INTRODUCTION As per Model Questions; (2+10 Marks).

CHAPTER2:-ADVERTISING GOALS AND OBJECTIVES As per Model Questions;

(10 Marks).

CHAPTER 3 - ADVERTISING DEPARTMENT As per Model Questions; (2/10

Marks Sometimes Asked).

CHAPTER 4 - ADVERTISING AGENCIES As per Model Questions; (2+10+15

Marks).

CHAPTER 5: - ADVERTISING CONSTROCTION As per Model Questions; (2+10

Marks).

CHAPTER 6:- ADVERTISEMENT LAYOUT As per Model Questions; (2+5+10

Marks)

CHAPTER7:-MESSAGE DESIGN AND ADVERTISING APPEALS As per Model

Questions; (2+10+15 Marks)

CHAPTER 8:-MEDIA As per Model Questions; (2+5+10+15 Marks)

CHAPTER 9:- ADVERTISEMENT BUDGETING As per Model Questions; (2+5+10

Marks)

CHAPTER 10:-TESTING OF ADVERTISING EFFECTIVENESS As per Model

Questions; (2+5+10 Marks)

BY. MR. SUNIL THAPA

Ask any question doubt in Whatsapp/Viber and Telegram.

 SAMPLE MODEL QUESTIONS

GROUP “A”

1. List out the role of advertising in modern business world.

2. Define DAGMAR.
3. Mention the functions of advertising manager.
4. What are the selections of paying the advertising agency?
5. Sketch the process of visualization.
6. List out the principles of good typography.
7. What are the factors affecting message design.
8. Mention the role of media research.
9. What are the items included in advertising budgeting?
10. List out the reasons of advertising effectiveness.

GROUP “B”
11. What is advertising planning? Write down its significance and steps.
12. What are inter-departmental relations? Explain the functions of
advertising department.
13. Explain the essentials and methods of illustrations.
14. What is advertising layout? Mention the functions and principles of
layout.
15. What are the factors influencing the size of advertising budget. Also
mention the methods of establishing the advertising appropriations.
16. Write short notes on;
a. Methods of pre-testing and post-testing.
b. AIDA Model
c. Agency relations and agency turnover.

GROUP “C”
 17. Define Direct Media and Display Media. What are the factors
affecting choice? Mention the types of media scheduling.
18. What is advertising appeal? What are the essential of good appeal?
Explain the classifications of advertising appeal.
19. What is advertising agency? Explain the features and functions of
advertising agencies.

CHAPTER 1 :-INTRODUCTION (2/10 Marks).

1. Point out the objectives of advertising.

2. Point out the nature of advertising.
3. Define the marketing communication. What are its components?
4. What is the institutional advertising?
5. +xplain the types of advertising.
6. Point out the attributes of adverting
7. Describe the evolution of advertising business in Nepal.
8. Describe the advertising coverage.
9. Explain the structure of advertising industry.

CHAPTER 2:-ADVERTISING GOALS AND OBJECTIVES (10 Marks)

1. Discuss the DAGMAR model with suitable example.

2. Write down the assumptions of communication effect/Sales school of
thought.
3. What is the concept of advertising goals and objectives? Explain the
approaches to the task of objective setting.

CHAPTER 3 - ADVERTISING DEPARTMENT (2/10 Marks).

1. State any four functions of advertising manager.

2. Explain the functions of advertising department.
3. Explain the organization for the advertising department.
4. Describe the inter-departmental relations.
CHAPTER 4 - ADVERTISING AGENCIES (2/10/15 Marks)

1. What is advertising agency?

2. What is Agency?
3. What are the features of agency?
4. Identify the types of an advertising agency.
5. Define creative boutique and media agent.
6. Identify the four factors to be considered in the selection of an advertising
agency.
7. Describe the organization of advertising agency.
8. Who are the key players in advertising business? Explain.
9. Define agency relations and agency turnover.
10. What factors should be considered in the selection of an advertising
agency?
11. Explain the functions of an advertising agency.
12. What is the advertising agency? Discuss the role of advertising agency in
advertising business.
13. Discuss about the advertising agencies in Nepal and their role in
promoting advertising business.
14. Explain the methods of paying the agency services.
15. What is advertising agency? Discuss the functions of advertising agency.
16. What is the advertisement agency? Discuss the criteria for selecting
appropriate advertisement agency.
17. What is the advertising agency? What criteria would you consider while
selecting appropriate advertising agency for Nepalese companies.

CHAPTER 5: - ADVERTISING CONSTRUCTION (2/10 Marks)

1. List out the qualities of creative visualizer.

2. What are the major components of advertising copy?
 3. Define: - illustrations, Radio, Television, Slogans audits, creative advertising,
and Print copy.
4. Write down the creative persons in adverting business.
5. What are the attributes of an effective advertising copy?
6. Point out the contents of an advertising copy for print media.
7. Point out the any four features of a good copy.
8. Write down the process of visualization.
9. What is headline? What are the types of headline?
10. Write down the steps of visualization process.
11. List the attributes of a good slogan.
12. Write in brief about slogan used in Nepalese advertising.
13. What is visualization? Explain the visualization process.
14. Explain the essential of a good illustrations and techniques of
presenting illustration in an advertising copy.
15. What is the advertising copy? Explain any five types of advertising
copy suitable of print media.
16. Give the meaning of advertising copy. Explain any five components
of advertisement copy with suitable examples.

CHAPTER 6:- ADVERTISEMENT LAYOUT(2/5/10 Marks)

1. What is layout and write down its functions.

2. What is art work? Write different types of art work.
3. List the function of advertisement layout.
4. State the importance of color in advertisement.
5. What is color? Write down the qualities of color.
6. Write down the different types of art work.
7. What is typography? List the principles of good typography.
8. List any four importance of a good layout.
9. What are the roles of color in advertisement?
10. Mention the functions of color.
11. Point out any four principles of good advertisement layout.
 12. State the role of color in advertisement.
13. Define the advertisement layout. Brief explain the functions of
advertisement layout.
14. Describe the meaning and principles of advertising layout.
15. Define the advertisement layout. Discuss about the principles of
good advertisement layout.
16. What are the limitations of color uses and color features?
17. Write short notes on:
a. Importance of typography.
b. Importance of color.
c. Advertisement Layout.
d. Types of Layout.

CHAPTER7:-MESSAGE DESIGN AND ADVERTISING APPEALS(2/10/15)

1. Explain the classifications of advertising appeal with its all meaning.

2. Give the meaning of unique selling proposition.
3. Write the full form of AIDA with its meaning.
4. Write the full form of MECCA.
5. Write down any four types of emotional appeal.
6. Write down the types of appeal.
7. Show the acquaintance with the term ‘unique selling proposition’.
8. Explain the head and heart model of message design with suitable example.
9. What is message design? Discuss the factors affecting message design.
10. Give the meaning of advertising appeal. Explain any five types of
advertising appeal with example.
11. Explain the MECCA model of message design with suitable example.
12. Explain the various types of advertising appeal and discuss the relevance
of sex appeal in Nepalese context.
13. Show your acquaintance with the term advertising appeal. Discuss the
essentials of good advertising appeal with suitable examples.
14. Write short notes on:
 a. Essentials of good appeal.
b. Unique selling proposition.
c. Advertising Appeal Vs Buying Motived.
d. Buying Motives Vs Selling points.

CHAPTER 8:-MEDIA(2/5/10/15)

1. Give the meaning of indoor media. List out its merits and demerits.
2. List out the role of media research.
3. Explain the various types of media of advertising.
4. List the steps in media planning.
5. Meaning of Media Scheduling and State the types of media scheduling.
6. What do you mean by media research?
7. Mention the process of media planning.
8. Write down the methods of media scheduling.
9. What is the planning?
10. Explain the factors affecting media choice.
11. Discuss the concept and methods of media scheduling.
12. Define the advertising. Discuss about the electronic media in Nepal.
13. What is the media scheduling? How does media research help in
media scheduling.
14. What is the media plan? Explain the steps in media planning
process.
15. Show your acquaintance with the term ‘media scheduling’. Why
media research is important in media planning?
16. Show you acquaintance with the term media planning. Discuss the
role of media research in media planning.
17. Write short notes on:
a. Direct media and its Merits of direct media.
b. Meaning of outdoor media and its merits.
c. Display Media and its merits.
CHAPTER 9:- ADVERTISEMENT BUDGETING (2/5/15 Marks).

1. What are the factors affecting advertising budget size?

2. What are the methods of establishing the advertising appropriations?
3. Point any four terms of expenses included in in the advertisement budget.
4. List the merits of objectives and tasks method of advertisement budgeting.
5. Mention the items of expenses included in advertisement budgeting.
6. What is advertising budgeting? Discuss the factors affecting the budget
size.
7. What is advertisement budgeting? Describe the factors affecting the size
of advertisement budget.
8. What is the advertisement budgeting? Why is it needed? What are the
factors affecting the advertising budget size? Describe.
9. Give the meaning of advertising budgeting and discuss the methods of
establishing advertising budget.
10. Write short notes on:
a. Approaches to advertisement budgeting.
b. Advertising budgeting procedures.
c. Advertising Appropriations.

CHAPTER 10:-TESTING OF ADVERTISING EFFECTIVENESS (2/5/10 Marks)

1. What are the reasons for advertising effectiveness testing?

2. Point out any four methods of pre-testing of advertisement effectiveness.
3. Point out the effectiveness testing areas of advertising.
4. Give the meaning of copy testing.
5. Explain the methods of pre-testing and post-testing.
6. Why advertising effectiveness testing in important?
7. What is advertisement effectiveness testing? Explain the areas in
advertisement effectiveness testing.
8. Write short note on:
a. PACT.
b. Advertising effectiveness testing.
c. Explain the types of testing.
d. Pre-testing Vs post-testing.

******* BEST OF LUCK ********

BY MR.SUNIL THAPA