Contents

 Objective of the visit

 How IBM working and operating in 2023

 Introduction

 Company Profile

 Key Products and services

 Major competitors of the company

 Activities of the company on the day of the visit

 Description of the session

 Analysis of the Human Resource functions of the company

 Overall learning from the visit

 OBJECTIVE OF THE VISIT
1.Gain industry insights: Immerse yourself in the world of a leading tech giant. Understand IBM's
business model, target markets, and key technologies like AI, cloud computing, and blockchain.
Analyse how IBM is adapting to industry trends and shaping the future of technology.

2.Network with professionals: Connect with IBM employees at various levels, from recent graduates
to senior executives. Learn about their career paths, daily tasks, and challenges within the company.
Build valuable professional relationships that could open doors to future opportunities.

3.Explore career options: Research potential career paths within IBM relevant to your MBA
specialization. Attend internal job fairs or informational sessions to understand specific roles and
requirements. Assess your skills and interests against these opportunities to gain a clearer career
vision.

4. Case study research: Gather firsthand information for potential case studies or business projects
related to IBM. Analyse specific challenges faced by the company or its clients, and brainstorm
innovative solutions using your MBA knowledge. This can enrich your academic work and showcase
your problem-solving skills.

5. Develop leadership skills: Observe how IBM fosters leadership qualities in its employees.
Participate in workshops or training sessions to learn valuable leadership practices and
communication strategies. Enhance your soft skills and gain valuable insights into managing teams
and driving results.
 HOW IBM WORKING AND OPERATING IN 2023
In 2023, IBM continued to focus on hybrid cloud and artificial intelligence (AI) as its key growth
drivers. Here's a summary of how they were working and operating:

Strategic focus on hybrid cloud and AI:

Open hybrid cloud platform: IBM invested heavily in its hybrid cloud platform, IBM Cloud, offering
flexibility and integration with other cloud providers. They aimed to be the preferred hybrid cloud
provider for enterprises struggling with complex IT environments.

AI advancements: IBM made significant progress in AI with Watson AI gaining traction in various
industries. They launched new initiatives such as Quantum AI and expanded offerings like Watson
Assistant and Maximo Asset Management with AI capabilities.

NewCo spin-off: IBM announced the spin-off of its managed infrastructure services business to create
a new company named "NewCo". This allowed IBM to focus more on its growth areas like hybrid
cloud and AI while NewCo can cater to the rising demand for infrastructure management services.

Other key highlights:

Market research: IBM's Institute for Business Value conducted valuable research on topics like AI-
driven job shift, skills transformation, and responsible AI deployment.

Diversity and inclusion: IBM continued its efforts to foster a diverse and inclusive work environment,
launching new programs and initiatives aimed at empowering women and underrepresented groups.

Sustainability: IBM remained committed to sustainability, focusing on reducing its environmental

footprint and developing solutions for clients to address climate change challenges.
 INTRODUCTION
Industrial visits are an essential part of the academic curriculum in most of the graduate and Post
Graduate courses. Being a part of interactive learning, such educational visits give students a major
exposure to real working environments along with a practical perspective of a theoretical concept
relevant to their domain. In addition to that, industrial visits bridge the widening gap between
theoretical learning and practical exposure by giving students the first-hand exposure to identify the
inputs and outputs for different business operations and processes performed at the workplace.
Few significant benefits of industrial tours:

 Opportunity to interact with Industry Experts: Industrial visits provide students with a
chance to meet industry leaders, professionals, entrepreneurs, policymakers, and corporates
who share their wisdom, learning, and experiences. These interactions are useful to students
in their career and help them in developing leadership qualities, management skills, and learn
about the industry working. Industry interaction is also helpful in updating the curriculum
when there are significant changes in prevalent technologies; also, the faculty members get to
know about the industry’s latest trends.

 Learning experience: Educational tours to industries provide an opportunity for students to

see and experience real workstations, plants, machines, systems, assembly lines, and interact
with highly trained and experienced personnel. This practical learning experience is necessary
for students who have to date studied theory only and are unaware of a real production plant’s
daily workings. The students learn about company policies in terms of production, quality,
and service management and acquaint themselves with the working of instruments during the
course curriculum.
 Enhanced employability and PPO’s: Industrial visits play a crucial role in increasing
networking opportunities while building a good relationship with companies. For students,
such trips open many doors for corporate training and internships, which in turn increase the
students’ employability. Oftentimes, many students are offered PPO’s as a result of fruitful
interaction between the company’s HR and students.
 Management Lessons: During the industrial visits, the students get an opportunity to
experience how professionals live, learn about various management concepts like Just In
Time or Lean manufacturing and how they are put into action. It is not easy to manage
hundreds of skilled and unskilled workers at the same time and meet the stringent quality
norms and production targets of the company. How managers, production engineers,
 employees work in tandem to achieve a common target is a management lesson in itself. And
therefore, such exposure during the industrial visit is quite beneficial for MBA students.
 Interpersonal skills enhancement: Industrial trips help students to enhance their
interpersonal, communication skills, and teamwork abilities. These visits have, time and
again, proved to be an excellent platform for networking as the students interact and connect
with the corporates via official social media platforms like Facebook, Linked In, and Twitter.
These educational/ industrial trips also help the students identify their learning towards a
branch and decide their future work areas like marketing, finance, operations, IT, HR, etc.
 Day off from the usual melancholy: Finally, these industrial visits provide the students
much-needed break from the usual melancholic theory classes, and students get a chance to
engage in fun learning. The students get an opportunity to learn something outside the four
walls of their college.
 Endless chats, selfie sessions, bus games, friendly conversations with faculty members all
make students see a new caring side of their teachers, which is a fun and learning experience
at the same time.
Industrial visits are usually the first point of interaction between a student and a live working
industry. The students learn about the latest technology trend and make up their minds about
their future job or area of interest. However, students and teachers both should take this
seriously and utilize this industrial visit for learning and enhancing their skills. This trip
should not be wasted in idle fun and jokes and should be used for team bonding and learning
along with a bit of fun.
The Industrial Visit was organized by Mr Shambo Sen and the name of my college is Bengal
Institute of Business Studies and I belong to the department of Business Analytics and Data
Science.
 COMPANY PROFILE
International Business Machines Corporation (IBM)
Nicknamed: Big Blue
Type: Multinational technology corporation
Headquarters: Armonk, New York, United States
Founded: 1911 as the Computing-Tabulating-Recording Company (CTR); renamed "International
Business Machines" in 1924
Founders: Herman Hollerith, Thomas J. Watson, Charles Ranlett Flint
CEO: Arvind Krishna (2020–)
Employees: 377,550 (as of 2022)
Revenue: $76.6 billion (2022)
Net income: $5.5 billion (2022)
Website: www.ibm.com
Business :
IBM is a leading provider of hardware, software, and services, with a focus on artificial intelligence
(AI), cloud computing, blockchain, quantum computing, and other emerging technologies. The
company's products and services are used by businesses, governments, and organizations around the
world.

History
IBM has a long and rich history, dating back to the late 19th century. The company was founded in
1911 as the Computing-Tabulating-Recording Company (CTR), and it was renamed "International
Business Machines" in 1924. Over the years, IBM has played a major role in the development of
computing technology, from the invention of the punch card to the creation of the first electronic
computer.
Today, IBM is a global leader in technology, with a commitment to innovation and progress. The
company is working to solve some of the world's most pressing challenges, such as climate change,
healthcare, and poverty.
Here are some additional facts about IBM
IBM has operations in over 170 countries.
IBM has been awarded more than 4,000 patents in the United States.
IBM is a major employer, with over 377,000 employees worldwide.
IBM is committed to corporate social responsibility, and the company has been named one of the
"World's Most Ethical Companies" by Ethisphere Institute.
 KEY PRODUCTS AND SERVICES
Some of IBM's most well-known products and services include:
IBM Cloud: A suite of cloud computing services that includes infrastructure as a service (IaaS),
platform as a service (PaaS), and software as a service (SaaS) offerings.
IBM Watson: A cognitive computing platform that uses AI to analyse data and generate insights.
IBM Z: A family of mainframe computers known for their reliability and security.
IBM Power Systems: A family of Unix servers designed for mission-critical workloads.
IBM Software Defined Infrastructure (SDI): A set of technologies that enable businesses to automate
and manage their IT infrastructure.
 MAJOR COMPETITORS OF THE COMPANY
IT Services:
Accenture: A global professional services company offering consulting, digital, technology, and
operations services.
Hewlett Packard Enterprise (HPE): Provides technology solutions and services to organizations,
focusing on cloud computing, IT infrastructure, and software.
Wipro Technologies: An Indian multinational information technology services company offering
consulting and IT services.
Cloud Computing:
Amazon Web Services (AWS): The world's leading cloud computing platform, offering a wide range
of services like compute, storage, databases, analytics, and AI.
Microsoft Azure: A cloud computing platform offering services similar to AWS, including compute,
storage, databases, analytics, and AI.
Google Cloud Platform (GCP): Another major cloud computing platform offering a range of services
like compute, storage, databases, analytics, and AI.
Software:
Microsoft: Offers a wide range of software products, including operating systems, office productivity
software, and cloud-based services.
Oracle: A leading provider of database software and enterprise resource planning (ERP) systems.
SAP SE: Another major provider of ERP systems and other business software applications.
Hardware:
Dell Technologies: A major provider of computers, servers, storage, and networking equipment.
HP Inc.: Provides a range of hardware products, including computers, printers, and servers.
Cisco Systems: A leading provider of networking equipment and cybersecurity solutions.