FORMATING

TV COMMERCIAL SCRIPT

Title: ‘Title of your commercial’

Length: ‘The length of your commercial’
Slogan: ‘The slogan for your marketing campaign’
Tourism values: ‘Three important values for your marketing campaign’
Market segment: ‘A segment which the commercial will target’
Copywriters: ‘List of the name of people in your group’
VIDEO Show AUDIO
times
In the video column, you want to describe in In the audio column, include everything
a few words what the audience is seeing on that your audience hears during your
the screen. Include slogans, logos, captions commercial. This includes music (with or
and locations here. Everything is in present without lyrics), sound effects (SFX), an
tense. any dialogue (both voice over and spoken
by characters on screen).

Your lines of video should match up -- -- with the corresponding audio parts.
For example,

Description of video (Descriptions of the ( :02) [SFX] Country Music

characters and setting)

Detail ( :04) Dialogue

Detail ( :10) Dialogue

Detail ( :15) [SFX] Clicking sound

Detail ( :20) Dialogue

Detail ( :60) [SFX] Baby giggling

1
 SAMPLE
TV COMMERCIAL SCRIPT

2
 TV COMMERCIAL SCRIPT

Title: ……………………………………………………………………………………………………………….

Length: ……………………………………………………………………………………………………………

Slogan: ……………………………………………………………………………………………………………

Tourism values: …………………………………………………………………………………………………

Market segment: ………………………………………………………………………………………………..

Group: ……………….. Copywriters: ………………………………………………………………………...

…………………………………………………………………………………………………….........................

VIDEO Show AUDIO

times

3
VIDEO Show AUDIO
times