TEAM

ENCRYPTED

Team members:
Anushka Shagun
Sayam Jain
Mughda Shelke
Ritik Chourasiya
Utkarsh
 Introduction

GeeksforGeeks Vision
“Our vision is to build a gigantic network of geeks and
we are only a fraction of it yet.”

Past Experience
GeeksforGeeks provides platform for school
ambassadors, from 4th grade.

Vision
Create coding environment in schools that helps
students to learn and implement their ideas.

57.47M
Web Traffic on Website

55.51M
54.85M

Oct 2021 Nov 2021 Dec 2021

1
 Market Analysis
Target Market
Primary Market
Collaborated school students
Secondary Market
Acquire students from non-collaborated ones.

Market Trends
Government Policy:-According to New Education
Policy, coding Subject is included in the curriculum.

Market Size
1MM = 1Million

Total possible market share: 27.3MM

2
 Potential Barriers

Competitors
Whitehat Jr
Provide 1-1 live classes and content for kids studying in 1-
10

Vedantu Super Coders Programme

Offer both individual and group classes for students
studying in 6th- 12th

MindBox D2H
Fun 1:1 interactive live sessions and project-based
learning
Industrial experience by providing internship
opportunities.

CampK12
Provide year-long courses on JS, app development, VR,
CSS, etc.

Entry Barrier for GFG

Students may not opt for the club as a similar curriculum is
being taught in school
Students/Parents may be unwilling due to the pricing model
Low awareness among the school going students about
community-based coding platforms
3
 Solution
Software platform for:
Students enrolled through school club having subscription
School to hold competitions and give assignments.
Make a coding habit: Give each geek gamified stats and
ratings on their profile.
Students can solve their doubts through community
platform.
Provide one-month free subscription.

4
 Solution

CLUB
A student-run organization inculcating coding culture
National level events, Community Challenges
Internship opportunities for top performers
Collaborate with communities to conduct webinars
and workshops.

International exposure
Meets and international workshops
International Competitions

School Ambassador
Is responsible for community expansion.
They will organize contests, communicate to different
communities representing their school.

Pricing Model
Quarterly/Yearly subscription plan for students
Offer some commission to school

5
 Business Model Canvas

Competitive Advantage
Provide a global community
Giant database
B2B model (collaboration with schools)
Established brand reputation
Dominant in website traffic

6
 Go-to-Market

Impact Mapping

7
 Hierarchy in Community

1. Geek: All students that are subscribed to GfG

2. School Ambassador: Appointed based on performance
3. Elite Geek: Highest rated Geek in school

Method to Integrate School to College

Scholarships and early internship opportunities for GFG

program when they enter college
Career guidance and resources to be provided at
minimal cost.