ADVERTISEMENT TEXT GRADE 9

1) What is Advertisement?
Advertisement is a text that has a purpose to announce a product to attract the readers
and to make the product to be more popular among the general public through
communication or writing with the user of the product or service,
The advertisement that is paid by the owner of the product, intended to inform or
influence the readers to buy or use his product.
Advertisement always exists even though people may not be aware of it, nowadays,
Advertisement uses social media or newspaper to send its message to the reader,
such as television, newspaper, magazine, radio, Fb, Ig, and etc..
2) The purpose of Advertisement
Here are some purposes of advertisement
 To attract the readers or listener to buy or use that product that has been
offered in the advertisement
 To announce or advertise a product to the readers or society
 Make the communicants aware and provide the information about the product
it can be things, stuff, services, idea and etc...
 To make comfortable the readers about the product that advertised by giving
preference
 To convince the communicant about the truth of the product, in order that the
readers can believe about the product and use the product without hesitation
 The readers will able to know about the information on the product, start from
the cost, features, specification, function and etc....
3) Kind of Advertisement
Based on the media that used for, Advertisement can be classified as follows
Typed Advertisement
Typed Advertisement is a kind of advertisement published through print media,
such as newspaper , magazine and etc.
Advertorial advertisement
Advertorial advertisement is a kind of advertisement that conveyed like news
Display Advertisement

Display Advertisement is a kind of Advertisement that displayed into large image

and text
Electronic Advertisement
Electronic Advertisement is a kind of advertisement that published through
electronic media, such as Television, Radio, Internet and etc.

4) Characteristic of Advertisement
 The selection word that used highlights important points
 The selection word that used has a purpose
  The selection word that used Attractive, logical, real, and polite
 The selection word that used has a suggestion
5) Generic Structure Advertisement
Purpose = What is the purpose of the advertisement
Name of product = About the name and brand, what the product is, service, or the
way to sell the product.
User = Who will use the product
6) The example of an advertisement

1. What is the purpose of the text?

A. to persuade the readers to buy fried kapok banana.

B. to inform the readers about banana.
C. to announce the readers about Maria and Murni.

2. How much should a customer pay for three pieces of bananas?

A. Rp9.000,00
B. Rp3.000,00
C. Rp1.000,00

3. The text above is advertisement text because ….

A. having a contact person.

B. have the price of the product to be offered.
C. have the brand name of the product to be offered.

4. When can the buyers buy those bananas?

A. On Wednesday and Friday

B. Everyday
C. At the school canteen