17 GOOGLE ADS

TOOLS (NOT THE

OBVIOUS ONES)
Save time and increase profits

Miles McNair
ppcmastery.com
1: TrueClicks

Automated account audits.

Get notified when something breaks.
Never miss an optimization
opportunity again.

TrueClicks helps you stay on top of

your accounts. It's a no-brainer if
you have a lot of different clients.

Miles McNair
ppcmastery.com
2: Taggrs.io

Taggrs is a great tool to help you set

up server-side tracking.

The benefits of server-side tracking:

Prevent data loss due to client-side

issues.
Faster load times and improved UX.
Track more conversions.
3: Balsamiq

Easily create website wireframes.

I sometimes use it to draft new

landing page wireframes

This makes it easier for designers

developers to build it out.

Miles McNair
ppcmastery.com
4: Unbounce

Test landing pages without a developer.

Easy to use drag & drop builder.
For Lead Gen, Ecom and SaaS.

Miles McNair
ppcmastery.com
5: ProfitMetrics.io

Track profit, not just revenue.

Steer on POAS, not just ROAS.
Measure more conversions with the
Conversion Booster.
ProfitMetrics also uses
server-side tracking.

I use ProfitMetrics in almost all of

my ecom accounts — and they have
outstanding support!

Miles McNair
ppcmastery.com
6: ProductHero

CSS: get 20% off Shopping clicks (EU)

Enable Performance-Based Bucketing
with the Labelizer.
Optimize your product feed with their
title Optimizer tool.
Scrape, compare, and benchmark
product prices with Pricelizer.

All in all, an amazing tool.

Miles McNair
ppcmastery.com
7: Northbeam, Rockerbox,
Hyros, TripleWhale

Third-party attribution tools are crucial

for analyzing performance across the
entire marketing mix.

This is especially important for advanced

advertisers with a lot of spend on various
channels.

You can't solely rely on Google Ads (or

any platform) data.

Miles McNair
ppcmastery.com
Breakdown of the tools:

Triple Whale (Shopify clients)

Northbeam (great for ecom)
Rockerbox (overall)
Hyros (various business types)

Miles McNair
ppcmastery.com
8: Cookiebot

If you track users online with the proper

consent/compliance, you are liable for
fees.

Cookiebot CMP helps you make your

online (cookie) tracking compliant.

We use Cookiebot for ppcmastery.com

and it works really well.

One important note: this is not legal advice.

Always consult a legal professional to see if
you're truly compliant and following the law.

Miles McNair
ppcmastery.com
9: Lunio

Click fraud is a potential danger of

automated campaign types like
Performance Max.

Luckily for us, there are click fraud

prevention tools like Lunio.

It’s not 100% foolproof but I know

they’re working on things to combat
false negatives/positives.

Miles McNair
ppcmastery.com
10: Channable

Channable is one of those tools

I can't live without.

If you have a feed, you need

Channable. It's simply the best
feed management + campaign
automation tool in the world.

Miles McNair
ppcmastery.com
11: ShoppingScraper

Do you have a lot of different products,

and do you regularly compete on
price?

Well, then you'll love Shoppingscraper!

See real-time Google Shopping prices.

Scrape prices from various sources.
Compete on price.

Miles McNair
ppcmastery.com
12: Loom

One thing I hate: useless meetings.

Loom helps me reduce

useless meetings.

Instead of meeting a client for every

small update, I like to send quick
Loom videos to keep them up to speed.

Miles McNair
ppcmastery.com
13: MindNode

MindNode is a tool I sometimes use to

visualize campaign structures, or to
create mindmaps for PPC Mastery.
14: Sweetcode

Sweetcode is a Pixel Manager and

makes it really easy to set up
conversion tracking for
WooCommerce stores!

Miles McNair
ppcmastery.com
15: Ads Transparency Center

See all of your competitors' Google Ads

(images, videos, ad copy).

Go to adstransparency.google.com
to get your mind blown :).

Miles McNair
ppcmastery.com
16: Brain.fm

This is one of those tools I can't live

without: music that's designed to
guide your brain into peak mental
states (I use it to focus better).

Their LoFi beats are soooo chill!

Miles McNair
ppcmastery.com
17: Creatopy

Quickly and easily create banners

and other ad types, even if you are a
total design noob like me ;).
That's it:

17 of my favorite Google Ads tools!

What tool would you add?

Miles McNair
ppcmastery.com
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Miles McNair
ppcmastery.com
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