ASSIGNMENT- 4

Name: ______Muneeb Shahzad______ Due Date: 14/Jun/2024

Reg No: ______L1F22BSBT0027_____ Semester: AT4
Course: Marketing & Management
Department: Department of Biotechnology (FOST)

Certain Muslim countries like Saudi Arabia do not allow advertisers to show a frontal
picture of a woman with her hair. This creates a challenge for companies like Unilever or
Procter & Gamble that want to advertise hair-care products (e.g., shampoo). How would
you tackle this challenge?
We can showcase our desire brand in many different ways that fulfill Islamic values along with
promoting modesty and social responsibility. Islamic countries like Saudia Arabia don’t
showcase female models in advertisement without hijab but that didn’t stop them to advertise
their brands or other countries brands they have their own strategies to showcase them. After
researching and thinking about it I came up with many different ideas that I explained below:
Animation and AI illustrated videos:
Making animated advertisement is one of the solutions to tackle this type of challenge. For
products like shampoo the animation a little expensive but worth it because in animation the
most difficult thing to animate is hair, hair movement that is why Tangled is the most expensive
movie of Disney but also the best one. Another solution we have is AI illustrated videos for
advertisement. These days AI is in the trend and making advertisement with the help if AI can be
a good decision.
Faceless Ads:
Use Models with beautiful and shiny hair and take shots from the back without showing the face.
If front shots are important to take than hide models face don’t blur it that will put negative
impact on the advertisement. Focus more on the model’s hair, showcase healthy and shiny hair
without showing face.
Showcasing product itself:
Showcasing product itself in advertisement is another way to tackle this issue. Likewise food ads
where advertisement is fully focused on the food making, plating and eating. Let’s say our
product to advertise is a shampoo that has onion and Alovera in it, we can just make high quality
videos of it by taking different shots of squeezing Alovera gel and extracting essentials liquids
from onion and then mixing and forming a serum type liquid or formula than add it in the
shampoo and in the last we can just tell the benefits of it.
Advertising through Social media Influencers:
We can just advertise our product through influencers on social media platforms. That’s
works by sending them PR packages of our product and then they just advertise it on their
social media and recommend their followers to buy that product. Company can use those
videos for ads on platforms like YouTube and Facebook.