Assignment 2:

Risks of Solution Architecture

Name Rudra Yogenbhai Patel

Student # 8999462
Course INFO8746-User Experience
Section 2
Professor Ken Braithwaite
Due Date June 21, 2024
Contents
Declaration Statement.................................................................................................................3
Introduction .................................................................................................................................4
Stakeholders and SMEs ..........................................................................................................4
Business Goals ...........................................................................................................................4
User Goals ..................................................................................................................................5
User Personas ............................................................................................................................5
Site Map......................................................................................................................................5
Conclusion ..................................................................................................................................5
References .................................................................................................................................6
Declaration Statement
I, Rudra Yogenbhai Patel, affirm that the attached work is entirely my own, except where the
words or ideas of other writers are specifically acknowledged in accordance with accepted APA
citation conventions. This assignment has not been submitted for any other course at
Conestoga College or any other global institution. I acknowledge that I have revised, edited, and
proofread this paper, and I certify that I am the author of this paper. Any assistance I received in
its preparation is fully and properly acknowledged and disclosed. I have also cited any sources
from which I used data, ideas, theories, or words, whether quoted directly or paraphrased. I
further acknowledge that this paper has been prepared by myself specifically for this course.
Introduction
This project is about creating a customer-oriented e-commerce platform for Jack’s, a long-
established Canadian baseball equipment manufacturer. As Jack transitions from a physical
storefront to an online presence, it is crucial to identify stakeholders, business goals, and user
needs. Based on our research and analysis, this report outlines key findings that will guide
creating an exceptional online shopping experience for baseball enthusiasts across Canada.

Stakeholders and SMEs

Stakeholders and SMEs Summary

Jackson Malone and Jenny Malone: Co-owners who inherited the commercial enterprise from
their father, Jack Malone. They offer the general vision and direction for the enterprise.

Subject Matter Experts (SMEs)

Paul Bainbridge: Store Manager with 15 years of experience, commenced as a cashier. He
understands customer choices and operational demanding situations.
Michelle Marsh: Store Merchandiser for five years, accountable for product selection and
display. She has insights into product traits and client alternatives.

Business Goals
Key Business Goals:
Transition to Online Sales: Move from bodily keep to a fully online presence whilst keeping
purchaser satisfaction.
Increase Market Reach: Expand purchaser base throughout Canada by presenting a user-
friendly online purchasing experience.
Enhance Customer Experience: Provide exemplary consumer experience with intuitive
navigation, steady checkout, and personalized customer support.
Brand Establishment: Establish a casual, approachable logo identity that resonates with
leisure and expert baseball lovers.
User Goals
Key User Goals with Needs Statements:

 Efficient Shopping Experience: Users must browse merchandise without problems, add
objects to their carts, and complete stable online bills.
Needs Statement: "As a person, I must navigate the internet site easily to locate baseball
equipment and apparel, add objects to my cart, and check out securely."

 Access to Account Information: Users want the choice to create an account for clean get
entry to reserve history and personalized hints.
Needs Statement: "As a consumer, I want the ability to create an account to shop my contact
statistics, tune my orders, and acquire personalized hints."

 Newsletter Subscription Option: Users can enroll in the newsletter for reductions and
updates.
Needs Statement: "As a user, I need to enroll in the publication to acquire discounts and
updates on new merchandise."

User Personas
See the attached PDF

Site Map
See attached PDF

Conclusion
In conclusion, this paper has targeted our study's findings concerning Jack’s stakeholders,
enterprise goals, and target customers. By analyzing user personas and their desires, we've
recognized the essential components for growing an e-trade solution that serves a wide
consumer base. The subsequent steps involve transforming those insights into an honest and
efficient web design that aligns with Jack’s enterprise goals and meets the desires of baseball
players and lovers. This person-centered method will be a useful resource for Jack’s transition
into the virtual marketplace and help increase within the Canadian baseball gadget sector.
References
05 User Research and User Needs. (n.d.). Retrieved from Econestoga:
https://conestoga.desire2learn.com/d2l/le/content/1122282/viewContent/23212884/View
06 Sitemaps, Personas, & Storyboards. (n.d.). Retrieved from Econestoga:
https://conestoga.desire2learn.com/d2l/le/content/1122282/viewContent/23212887/View