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Empowerment, Organizational Commitment, and Voice Behavior in The Hospitality Industry
Empowerment, Organizational Commitment, and Voice Behavior in The Hospitality Industry
457240 CQXXXX10.1177/1938965512457240
Abstract
Employee empowerment is widely viewed as a promising approach to improve operating efficiency and customer service.
But the most effective way to empower the staff is not always clear to hospitality managers, both in terms of what to do
and what to avoid. Using data from 640 frontline service employees and their supervisors working in sixteen different
properties of a multinational hotel chain in the Middle East and the Asia Pacific region, this study tested a model of
the relationships between empowering leadership, psychological empowerment, organizational commitment, and voice
behavior. Results suggest that psychological empowerment mediates the relationship between empowering leadership and
both organizational commitment and voice behavior (defined as identifying problems and suggesting improvements). The
study also found a particular pitfall for empowerment in high power distance cultures, in that the effects are much weaker
for high power distance cultures. As the value of empowering leadership seems clear, multinational companies may wish to
select employees and managers who are comfortable with an empowerment strategy, and make clear to all employees—
particularly those on the frontline—that the organization will support them as they take more initiative.
Keywords
empowering leadership; psychological empowerment; organizational commitment; organizational citizenship behavior;
voice behavior; power distance
Service industry practitioners have come to view empower- Despite substantial evidence for the desirable effects of
ment as a way to improve operations and increase profit empowerment, two important questions have not been ade-
(Biron and Bamberger 2007, 2010; Lashley 1995, 1999; quately addressed by existing research. First, what role
Meihem 2004; Rafiq and Ahmed 1998; Ueno 2008). should leaders play in empowering their subordinates?
Research has suggested that empowerment is associated Second, what role do differences in cultural values play for
with increased job satisfaction (Salazar, Pfaffenberg, and successful empowerment in the context of a multinational
Salazar 2006) and reduced burnout (Yagil 2006). Moreover, hospitality organization?
service researchers have suggested that the ability of empow- With regard to the first question, empowerment research
ered employees to take initiative and make quicker decisions has long suggested that the informal exchange between
should result in faster online responses in the service deliv- leader and subordinate may be a more important determi-
ery process (Bowen and Lawler 1992, 1995; Hon and Chan, nant of empowerment than formal organizational practices
forthcoming). Hospitality research has found support for this (Conger and Kanungo 1988). As far as the role of cultural
contention and has suggested that hospitality organizations values is concerned, cross-cultural research has noted that
benefit from empowerment via increased service quality management practices are often developed within particular
(Geralis and Terziovski 2003; Goodale and Koerner 1997;
Ping, Murrmann, and Perdue 2010), improved service recov- 1
Ecole Hôtelière de Lausanne, Switzerland
2
ery (Carson and Carson 1998; Hocutt and Stone 1998; University of Missouri, Columbia, USA
Sparks, Bradley, and Callan 1997), and ultimately, greater
Corresponding Author:
customer satisfaction (Bradley and Sparks 2000; Brymer Steffen Raub, Ecole Hôtelière de Lausanne, Route de Cojonnex 18, 1000
1991; Peccei and Rosenthal 2001; Yagil 2006; Yagil and Lausanne 25, Switzerland
Gal 2002). Email: steffen.raub@ehl.ch
Raub and Robert 137
cultural environments, and the effectiveness of these prac- of autonomy or a sense of choice in initiating work actions.
tices depends on certain unstated assumptions about the Finally, impact refers to the degree to which an individual
values of managers and employees (e.g., Adler and Jelinek believes that he or she can influence work outcomes.
1986; Hofstede 1993). In cultures where these assumptions For organizations, it is important to understand how the
do not hold, researchers find that management practices and work environment fosters psychological empowerment, and
theories are sometimes ineffective (e.g., Earley 1993; we suggest that leaders can exert a decisive influence in this
Kirkman and Shapiro 1997). regard. This assumption is in line with initial conceptual mod-
The hospitality industry, with its multicultural workforce els of the empowerment process (e.g., Conger and Kanungo
(Iverson 2000), is a logical candidate for explicit consider- 1988), but, to the best of our knowledge, no study has explic-
ation of cultural values in employee empowerment. Not sur- itly tested the notion that empowering leadership behaviors
prisingly, numerous hospitality-related studies have proposed lead to desirable attitudinal and behavioral outcomes via psy-
the importance of taking values into account for employee chological empowerment as a mediating mechanism.
empowerment (Gill, Fitzgerald, et al. 2010; Humborstad Researchers have identified a number of leadership behav-
et al. 2008; Jha and Nair 2006; Sutton, Verginis, and Ettvik iors that can be characterized as empowering (Arnold et al.
2003; Umashankar and Kulkarni 2002). Our objective is to 2000; Conger and Kanungo 1988), including leading by
examine the role of empowering leadership behaviors on example, participative decision making, coaching, inform-
organizational commitment and voice behavior, two out- ing, and showing concern. We suggest that these empower-
comes of great importance in the hospitality industry. In ing leadership behaviors can enhance psychological
addition, we investigate whether the relationship between empowerment in followers by influencing each of the four
empowering leadership behaviors and these two outcomes dimensions of meaning, competence, self-determination, and
is mediated by psychological empowerment. Finally, we impact (Hon and Chan, forthcoming; Spreitzer 1995).
examine the impact of cultural values as moderators of Piccolo and Colquitt (2006) provide empirical support
empowerment. for the notion that leaders exert influence on subordinates’
sense of meaning by showing that leaders can alter follow-
ers’ perceptions of the job, including dimensions that are
Theory and Hypotheses related to the experienced meaningfulness of the job.
Empowering Leader Behaviors and Meaningful action involves activities that are perceived by
Psychological Empowerment the individual as (a) contributing to the achievement of a
valuable goal and (b) affirming his or her connection to a
In general terms, empowerment can be defined as a collec- community (Podolny, Khurana, and Hill-Popper 2005). The
tion of practices that combine information sharing, delega- greater involvement of subordinates in decision making and
tion of authority, and increased employee autonomy the enhanced personal attention and concern for subordi-
(Blanchard, Carlos, and Randolph 1999; Randolph 1995, nates that are characteristic of empowering leadership
2000) with an increased reliance on teams (Hon and Chan, should contribute to those two key perceptions.
forthcoming; Lawler 1986; Manz and Sims 1987, 1993; Empowering leadership also has a substantial impact on
Randolph 1995). The promise of the empowerment approach employees’ competence by influencing followers’ percep-
is based on the notion that empowered employees require tions of self-efficacy. Self-efficacy can be influenced by the
less direct supervision, thereby eliminating the need for direct experience of mastering a task, by observing others’
multiple levels of hierarchy and allowing supervisors to successful performance, or through praise and encouragement
focus on more strategic activities (Randolph 1995). expressed by a superior (Bandura 1986). Greater involvement
Research on empowerment is based on the fundamental of subordinates in decision making and closer interaction with
assumption that empowerment cannot be imposed on an empowering leader who models appropriate behaviors
employees, but instead they must feel “psychologically should provide subordinates with multiple opportunities for
empowered” (Spreitzer 1995). Psychological empowerment learning that will strengthen their self-efficacy.
has been defined as an individual’s active orientation to his Finally, empowering leadership can have a decisive
or her work role (Spreitzer 1995; Thomas and Velthouse impact on the experience of self-determination and impact.
1990). Spreitzer’s (1995, 1996) research has provided Again, higher levels of participation in decision making and
empirical support for the notion that psychological empow- closer interaction with an empowering leader should result
erment can be seen as a single higher order construct com- in subordinates’ perception of enlarged decision influence
posed of the following four dimensions. Meaning refers to (Scandura, Graen, and Novak 1986), thereby fostering an
the value an individual attributes to a work goal or purpose. experience of self-determination. Moreover, it also signals
Competence reflects the belief that one is capable of suc- to subordinates that they “count around here” (Pierce and
cessfully carrying out a task (similar to Bandura’s 1977 Gardner 2004), thereby creating an experience of impact on
notion of self-efficacy). Self-determination reflects a feeling organizational activities. Based on the preceding theoretical
138 Cornell Hospitality Quarterly 54(2)
rationale, we expect that empowering leadership behaviors commitment. Therefore, we predict that psychological
will be positively related to subordinates’ experience of empowerment and organizational commitment will be pos-
psychological empowerment. Therefore, we suggest the itively related. We also suggest that the positive relation-
following hypothesis: ship between empowering leadership and organizational
commitment will be mediated by psychological empower-
Hypothesis 1: Empowering leadership is positively ment. Formally stated,
related to psychological empowerment.
Hypothesis 2: Psychological empowerment is posi-
tively related to organizational commitment
Attitudinal and Behavioral and mediates the empowering leadership—
Outcomes of Empowerment organizational commitment relationship.
The cognitive perspective on empowerment implies that
empowering behaviors enacted by leaders will result in Empowerment and OCB. The relationship between
desirable outcomes only when these behaviors result in empowerment and OCB has received relatively little atten-
heightened psychological empowerment. Hence, we propose tion. OCB has been defined as discretionary behavior that is
that the influence of empowering leadership on work out- not formally recognized by organizational reward systems
comes is mediated by employees’ psychological empower- but promotes organizational effectiveness (Organ 1988). In
ment. Moreover, we hypothesize that empowerment has both this study, we focus on voice behavior as a form of OCB
attitudinal and behavioral consequences, and we focus our that is particularly relevant for the hospitality industry
study on two important work outcomes: organizational com- (Stamper and Van Dyne 2001).
mitment and organizational citizenship behavior (OCB) in the Voice behavior occurs when individual employees per-
form of voice behavior, which has been defined as construc- ceive a problem that should be addressed. Importantly, the
tive, change-oriented comments intended to improve the employees must be sufficiently motivated to say something
organization. about the problem, because pointing out such problems is
Empowerment and organizational commitment. Job atti- not technically part of their job. The hospitality industry
tudes are believed to be important outcome measures not provides frequent opportunities to engage in voice behav-
only because they reflect employee well-being but also by ior, and employees can suggest effective improvement mea-
virtue of their relationship with other important outcomes sures (Liao 2007; Liao and Chuang 2004; Stamper and Van
such as turnover, job withdrawal (Hulin 1991; Tett and Dyne 2001).
Meyer 1993), and job performance (Judge et al. 2001). Voice behavior is worth studying because it can entail a
From a practical viewpoint, our focus on organizational challenge to the status quo (Van Dyne and LePine 1998).
commitment is justified by the fact that it is a strong predic- Voicing suggestions implies the risk of material or social
tor of turnover intentions (Tett and Meyer 1993) and that losses for the individual and requires initiative and the will-
empowerment may be associated with lower turnover (e.g., ingness to accept these risks. Voice behavior stands in con-
Gill, Mathur, et al. 2011). trast to more affiliative and therefore less controversial types
Our theoretical argument for the relationship between of OCB, such as organizational compliance or helping
empowering leadership and organizational commitment is behavior (Podsakoff, MacKenzie, Paine, et al. 2000). Our
supported by the notion of reciprocity (Gouldner 1960). theoretical rationale for a positive relationship between
Empowering leadership signals to individuals that their con- empowerment and voice behavior builds on the inherently
tributions are valued and that the organization cares for their discretionary and risky nature of the latter. Under conditions
well-being. Individuals are likely to reciprocate empowering of empowering leadership, employees are more strongly
leadership by exhibiting stronger identification with and involved in goal setting and can exert greater influence on
commitment to the organization (Liden, Wayne, and decision making. This should increase their perceptions of
Sparrowe 2000). In addition, empowered individuals invest negotiating latitude, that is, the extent to which superiors
a substantial amount of psychological resources in their permit subordinates to modify their tasks in line with their
work (Spreitzer 1995; Thomas and Velthouse 1990). The own preferences (Dansereau, Graen, and Haga 1975).
feeling of being deeply involved with the organization and Engaging in voice behavior will appear less risky when the
the sense of meaning derived from being psychologically perceived negotiation latitude is high. Therefore, we suggest
empowered should result in strong commitment (Avolio the following hypothesis:
et al. 2004). Moreover, Robert et al. (2000) note that organi-
zational commitment will be higher in individuals who are sat- Hypothesis 3: Psychological empowerment is pos-
isfied with various aspects of the job, and we suggest that an itively related to voice behavior and mediates
increased sense of meaning, competence, self-determination, the empowering leadership—voice behavior
and impact should engender that sense of satisfaction and relationship.
Raub and Robert 139
Exhibit 2:
Means, Standard Deviations, Scale Reliabilities, and Correlations Among Study Variables
Variable M SD 1 2 3 4 5
1. Empowering leadership 5.55 1.06 .96
2. Psychological empowerment 5.50 0.92 .46 .92
3. Organizational commitment 5.53 1.04 .47 .75 .91
4. Voice behavior 5.01 1.13 .26 .29 .25 .95
5. Power distance values 5.01 1.18 .36 .58 .58 .21 .92
Note: Bold numbers on the diagonal are Cronbach’s alpha reliabilities. Response scales for all measures except those measuring power distance values
ranged from 1 = strongly disagree to 7 = strongly agree. For power distance values, response options ranged from −1 to 7, where −1 was anchored by the
phrase “opposed to my values,” 0 was anchored by “not important,” and 7 was anchored by “of supreme importance.”
Exhibit 3:
Fit Indices for Measurement Model, Structural Models, and Multigroup Mediation Models
department with ideas for new projects or changes in underestimate model fit (Bagozzi and Edwards 1998), statis-
procedures.” ticians often recommend the use of item parceling strategies
Response scales. The response scales for all measures (e.g., Drasgow 1995), particularly when the underlying
except those measuring power distance values ranged from research questions involve relationships between the con-
1 = strongly disagree to 7 = strongly agree. For power dis- structs rather than the functioning of individual items
tance values, in keeping with the original response scales (Labouvie and Ruetsch 1995). The loading of one of the
developed by Schwartz (1992), participants were asked to indicators of each factor was constrained to a value of 1.0 for
indicate the importance of each value using a scale ranging identification purposes. The fit of the measurement model
from −1 to 7, where −1 was anchored by the phrase “opposed was acceptable (χ2 = 220.10, degrees of freedom [df] = 59,
to my values,” 0 was anchored by “not important,” and root mean square error of approximation [RMSEA] = .069,
7 was anchored by “of supreme importance.” nonnormed fit index [NNFI] = .97, and comparative fit
index [CFI] = .97), and an examination of indicator loadings
and modification indices associated with cross-loadings
Results confirmed that the indicators loaded on their intended con-
Exhibit 2 presents scale means, SDs, coefficient alphas, and struct. Therefore, we proceeded with the estimation of struc-
correlations for the variables in the analyses. Reliabilities tural models designed to test the hypotheses.
for all scales were acceptable (over .90).
All six hypotheses were tested with structural equation
modeling (SEM) using LISREL 8 (Jöreskog and Sörbom The Mediation and Alternative Models
1993). Fit indices for all measurement and structural mod- To test our first three hypotheses, which predicted that psy-
els are reported in Exhibit 3. A four-factor confirmatory chological empowerment would be related to organizational
factor analysis was conducted to examine the fit of a mea- commitment and voice behavior, and that psychological
surement model, which was examined using three or four empowerment would mediate the relationship between
multi-item parcels (i.e., an average of multiple items) per empowering leadership behaviors and both organizational
construct rather than individual items. Because individual commitment and voice behavior, we fit to the data two
items tend to be crudely measured (Bandalos 2002) and structural models, the “Mediation Model” and the
result in less optimal variable to sample size ratios that “Alternative Model.” In the Mediation Model, empowering
142 Cornell Hospitality Quarterly 54(2)
Exhibit 4:
Standardized Path Coefficients for the Mediation Analysis
(.10**)
Voice
Behavior
(.13**)
Note: Path coefficients in parentheses refer to the alternative partial Mediation Model.
*p < .01. **p < .001. ***p < .0001.
Exhibit 5:
Standardized Path Coefficients for the Moderation Analysis
.39*** .49***
Empowering /.66*** Psychological /.99*** Organizational
Leadership Empowerment Commitment
.19*
/.34***
Voice
Behavior
Note: The top number represents the coefficient for participants scoring in the top third of the power distance composite. The bottom number
represents the coefficient for participants scoring in the bottom third of the power distance composite.
*p < .01. **p < .001. ***p < .0001.
than the Baseline model (Δχ2 = 44.39, df = 3, and p < .0001). empowerment. The broad multinational sample used here
More important, when the patterns of the path coefficients helps provide a third contribution to the literature. The fact
are examined, the coefficients for participants in the high that the mediated model fit our data quite well reinforces the
power distance composite group are consistently lower than notion that empowerment might be effective across a wide
the coefficients for the low power distance group, support- variety of countries. Although our sample was not big
ing our predictions about moderation by power distance. enough to evaluate each country individually, the results
Common metric standardized path estimates for respon- should be encouraging for multinational corporations that
dents in each group are presented in Exhibit 5, which shows are currently using empowerment practices or intend to do
that the standardized path coefficient between empowering so in the future. The final contribution to the literature
leadership and psychological empowerment is substantially comes from the analysis of moderation by culture. We
lower in the high power distance group than in the low found that the relationships between empowering leader-
power distance group (supporting Hypothesis 4). Similarly, ship and psychological empowerment, and between psy-
the paths between psychological empowerment and organi- chological empowerment and organizational commitment
zational commitment and between psychological empower- and voice behavior, were substantially weaker among par-
ment and voice behavior are lower in the high power ticipants who strongly endorsed values related to power
distance group than in the low power distance group (sup- distance. Unlike Robert et al. (2000), we did not find a
porting Hypotheses 5 and 6). negative relationship between empowerment and outcomes
in any high power distance society. Instead, our findings
indicate that the overall impact of empowerment is posi-
Discussion tive, but just less positive among individuals who are high
Implications for Research in power distance values.
effective even in high power distance countries, particu- managerial hierarchy (Li 1999). In such a context, one of the
larly if individuals with low power distance values are keys to the success of an empowerment strategy lies in
attracted to organizations that use empowerment. employees’ perception of support from the organization and
Indeed, organizations in which a worker empowerment their superior. Without adequate support, employees may
philosophy is a key managerial tenet might want to screen equate empowerment with “abandonment” and they will not
employees based on power distance values and develop perceive the safe atmosphere that is necessary for empow-
recruiting practices that highlight the organization’s empow- ered behaviors (Humborstad et al. 2008). Moreover, empiri-
erment philosophy. In addition, given our finding that cal results from a study conducted in China also suggest that
empowering leadership is related to psychological empow- the alignment of reward systems with desired empowered
erment, companies may want to recruit managers who are work behaviors can play an important role for the success-
comfortable being primary agents of empowerment. High ful implementation of empowerment in a high power dis-
power distance managers might be particularly hesitant to tance context (Humborstad et al. 2008).
empower workers if they perceive that empowerment will Empowering leadership may also serve as a solution to
serve to decrease their own power and status. Therefore, the hospitality industry’s need for workforce flexibility
organizations that wish to use an empowerment philosophy (Lockwood and Guerrier 1989). Rather than rely on part-
might find empowerment practices easier to implement if time and casual workers, hospitality firms could apply an
they select low power distance managers, and if they send a approach of “functional flexibility” (Riley 1992), which
clear message that employee empowerment is a core value implies reliance on a multiskilled workforce capable of
of the organization’s culture. switching between different jobs. When functional flexi-
The positive relationship between empowerment and bility is introduced, hospitality organizations can rely more
voice behavior is also of particular relevance for the hospi- on full-time employees, who are generally viewed as more
tality industry. It has long been argued that the success of dedicated to an organization, and more likely to engage in
service organizations depends to a large extent on the perfor- OCBs (Moorman and Harland 2002; Stamper and Van
mance of frontline service employees (Singh 2000; Zeithaml, Dyne 2001). Unfortunately, attempts to introduce func-
Berry, and Parasuraman 1988). High-quality service gener- tional flexibility approaches often fail due to the strong
ally requires the display of innovative and spontaneous departmentalization that is a characteristic feature of large-
activity, except in the most routine of tasks (Victorino and scale hospitality organizations (Guerrier and Lockwood
Bolinger 2012). When frontline employees feel empowered 1989). Employees fear that they lack the competencies
to take initiative and address service-related problems by required in another department or are reluctant to intrude
making constructive suggestions for improvement, their on another department’s “turf.” Empowering leadership is
contributions are likely to lead to improved service quality. likely to contribute to increased perceptions of competence
Our results suggest three specific recommendations for and self-determination and might facilitate the introduction
multinational hospitality organizations. First, employee of functional flexibility. Empowered employees may be
empowerment appears to be a promising approach for orga- faster to notice problems that occur outside their immedi-
nizations seeking to stimulate higher levels of OCBs in their ate area of responsibility and more inclined to take initia-
frontline employees. This recommendation is highly rele- tive by helping their colleagues or voicing ideas for
vant for an industry characterized by policies and practices, constructive improvements. However, research by Ahearne,
which have been described as “archaic” and “inflexible” Mathieu, and Rapp (2005) suggests that contrary to popu-
(Tracey and Nathan 2002, 17) and in which only a few orga- lar belief, the employees who benefit most from empower-
nizations (e.g., The Ritz-Carlton, The Rezidor Hotel Group) ing leader behaviors are those individuals who have the
are known for their active implementation of empowerment lowest amount of job knowledge and experience.
practices (Bacon and Pugh 2004). Second, the use of appro- Therefore, empowering leadership behaviors might be
priate recruitment and selection procedures with the objec- used to compensate for some of the shortcomings of staff-
tive of employing individuals who will be most responsive to ing options that rely more heavily on individuals with
empowering leadership is of great importance. Third, the relatively little knowledge or experience.
success of an empowerment strategy on an international scale Finally, empowerment may also have important benefi-
may benefit from selective implementation and adaptation cial effects for the productivity of managers in the hospital-
depending on national or regional cultural values. This is an ity industry. In an empowered work environment, managers
important caveat for an industry with a traditionally hetero- may be able to rely on subordinates’ ability and willingness
geneous workforce that represents many different cultures. to take initiative rather than spend their time assigning spe-
Research on the implementation of empowerment in cific tasks and monitoring subordinates’ performance. For
high power distance contexts has emphasized the hierarchi- managers, the result would be that valuable working time is
cal nature in the social relationship between superiors and freed up and can be applied to tasks that add more value to
subordinates and the heavy reliance of subordinates on the the organization.
Raub and Robert 145
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