2ND EDITION – 2022-2023

Introduction ............................................................................ 3
Eligibility and benefits ...................................................... 4
2ND EDITION – 2022-2023 Format and deliverables .................................................. 5
Academic board ................................................................... 6
Line-up of speakers ............................................................ 7
Schedule ................................................................................... 9
Locations ............................................................................... 10
Modules .................................................................................. 11
Process ..................................................................................... 13
2ND EDITION – 2022-2023

The FIFA Diploma in Club GIANNI INFANTINO

Management is aimed at providing
FIFA President
club executives from all around the
world with the latest practical know-
how and insights from the industry, In line with FIFA’s vision of making
covering key areas in the successful football truly global, the second
management of football clubs. edition of the FIFA Diploma in
Club Management will continue to
Bringing together a variety of promote the professionalisation of
influential figures from across the global football to enable a larger
globe to analyse and share best number of clubs from every region
practice, this unique and exclusive of the world to compete at the
programme will focus on the latest highest level off the pitch.
trends in relation to club operations
and stadium management, finance,
marketing and communications,
sporting strategy and youth
academies, governance and legal
matters, as well as leadership and
negotiation skills.

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2ND EDITION – 2022-2023

ELIGIBILITY To be eligible, What the

AND BENEFITS you must:
■ currently be working for
a club in an executive/
managerial position;
and
■ be available to participate
in the programme’s six
modules, consisting of
coursework and both
online and face-to-face
lectures, over a period of
15 months
programme
has to offer:
■ The opportunity to interact with
a world-class faculty consisting
of club executives, industry experts,
leaders and professionals
■ First-hand insights and
perspectives on the latest
industry data, research and trends
■ Practical, interactive
presentations, analysis and
discussions of case studies

When The programme will run from

September 2022 to
December 2023.

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2ND EDITION – 2022-2023
FORMAT
The programme will consist of a
combination of online and on-site
modules.
The online sessions will take place on
Zoom, while the in-person sessions will
be held in several locations around the
world and will include field trips and
activities (exclusively available to on-site
participants). A minimum of two on-site
sessions must be attended, in addition to
the final graduation event in Zurich.
DELIVERABLES
The programme will build up to a
final project, namely a strategic
plan, which will have to be
presented prior to the graduation
event in Zurich.
In addition, participants will need to
complete a range of course content and
material delivered via an on-demand
e-learning platform.
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2ND EDITION – 2022-2023

ACADEMIC
BOARD

ORNELLA DAVID STEVEN G. MAHETA

DESIRÉE BELLIA DEIN MBE MANDIS MOLANGO
HEAD OF PROFESSIONAL AMBASSADOR, THE FA & ADJUNCT PROFESSOR, CEO, THE PFA
FOOTBALL, FIFA THE PREMIER LEAGUE COLUMBIA BUSINESS
SCHOOL
Director of the FIFA Diploma in Former Vice-Chairman, Senior Academic Adviser, Former CEO,
Club Management programme Arsenal FC FIFA RCD Mallorca

6
2ND EDITION – 2022-2023

LINE-UP OF
SPEAKERS
A world-class faculty
consisting of industry Ferran Soriano Arsène Wenger Ivan Gazidis Miguel Ángel Peter Moore
executives and CEO, City Football Group, Chief of Global Football CEO, Gil Marín Former CEO,
Manchester City FC Development, FIFA AC Milan Liverpool FC
professionals who are CEO, Atlético de Madrid

experts in their respective

fields and sectors.

This list is not exhaustive and Andrea Radrizzani Fernando Carro Giuseppe Barone Raúl Sanllehí Paul Barber
comprises just some of the Chairman, CEO, General Manager, Incoming General Director, CEO & Deputy Chairman,
Leeds United FC Bayer 04 Leverkusen ACF Fiorentina Real Zaragoza SAD Brighton & Hove Albion FC
high-profile speakers who took
part in the first edition of the
programme.

Jon A. Ulazia Tiago Pinto Magda Pozzo Thomas Treß Monchi

CEO, General Manager, Owner, Udinese Calcio CFO, (Ramón Rodríguez Verdejo)
SD Eibar AS Roma & Watford FC Borussia Dortmund Football General Manager,
Sevilla FC
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2ND EDITION – 2022-2023

LINE-UP OF

SPEAKERS
This list is not exhaustive and
comprises just some of the Víctor Orta Eduardo Covelo Stefan Mennerich Emilio Herrera Victor Montagliani
high-profile speakers who Director of Football, Academy Director, Director of Media, Digital Director of Marketing, Vice-President, FIFA
Leeds United FC RC Celta & Communications, CF Monterrey President, Concacaf
took part in the first edition FC Bayern Munich
of the programme.

David Dein MBE Lorenzo Casini Charlie Marshall Fabio Capello Paul Nevin
Ambassador, The Football President, CEO, European Former head coach, Russia, First Team Coach,
Association and Premier League Serie A Club Association England, Real Madrid CF, West Ham United FC
Juventus FC, AS Roma, AC Milan

Míchel González Paul Rogers Kimberly Morris Emilio García Silvero Sarai Bareman
Former head coach, Getafe CF, Former Chief Strategy Officer, Chief People, Technology Chief Legal & Compliance Chief Women's Football
UNAM, Málaga CF, Olympique AS Roma & Operations Officer, FIFA Officer, FIFA Officer, FIFA
Marseille, Olympiacos FC

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2ND EDITION – 2022-2023

SCHEDULE

RIO DE JANEIRO ZURICH

WITH ONLINE
ONLINE ONLINE ONLINE ONLINE OPTION
13-15 17-19 FEBRUARY APRIL JUNE NOVEMBER
SEPTEMBER NOVEMBER 2023 2023 2023 2023
2022 2022

6-7 JANUARY MARCH MAY JULY DECEMBER

OCTOBER 2023 2023 2023 2023 2023
2022
ZURICH DUBAI/DOHA MIAMI/ TOKYO ONLINE CAIRO
WITH ONLINE WITH ONLINE LOS ANGELES WITH ONLINE WITH ON-SITE WITH ONLINE
OPTION OPTION WITH ONLINE OPTION OPTION OPTION
OPTION

All on-site sessions are subject to On-site sessions will also be The dates for the on-site and online
travel restrictions and dates/locations streamed online for those not sessions in 2023 will be communicated in due
may be modified at the discretion of able to travel. time, during the course of the programme.
the academic board. The dates already specified are subject to change.

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2ND EDITION – 2022-2023

LOCATIONS
ZURICH
Switzerland

TOKYO
Japan
LOS ANGELES MIAMI
USA
USA

DUBAI/DOHA
United Arab Emirates /
Qatar

RIO DE
JANEIRO CAIRO
Brazil
Egypt

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2ND EDITION – 2022-2023

MODULES
SPORTING
STRATEGY &
YOUTH
ACADEMIES
LEADERSHIP & •
•
Decision-making in talent recruitment
Academies

MANAGEMENT •
•
Data analytics and performance
Playing styles and club identity
• Team management
• Club business models
• Strategic planning
• Management and organisational challenges
• Leadership and negotiation skills
• Club ownership and financial structures MARKETING &
COMMUNICATION
• Sponsorship structures and
marketing strategies
• CSR and fan engagement
• Digital and social media
• Club communication and
corporate identity
• Media relations
• Crisis management

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2ND EDITION – 2022-2023

MODULES
CLUB OPERATIONS
& STADIUM
MANAGEMENT
• Stadium designs and business models
• Venue management
• Merchandising and commercial strategies
• Ticketing
• HR at football clubs
• Event management

GOVERNANCE
& LEGAL MATTERS
• Player transfers
• Transfer Matching System
and disciplinary matters
• Brand protection and intellectual property
• Club licensing
• Data protection

FINANCE
• Financial statements
• Club budgets
• Financial fair play
• Cash flow and practical exercises

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2ND EDITION – 2022-2023

PROCESS
APPLICATION The application
28 June to
AND ADMISSION period is
as follows: 31 July 2022 CONTACT
PROCESS Any questions related to
the FIFA Diploma in Club
TUITION FEES: USD 3,900 (travel and accommodation costs, where applicable, are not included). Management can be
addressed to:
Submit your application by filling in the application
form and uploading your CV and a letter of REGISTRATION
recommendation from your club here:
Ornella Desirée Bellia
The academic board will select up to 30 participants by 10 August 2022.
Director of the Diploma
in Club Management

April Schürch-Kian
Professional Football Assistant

clubmanagement@fifa.org

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2ND EDITION – 2022-2023