IMD263: Week 7

Designing with Images

Designing with images involves the art of combining visual elements to create
captivating and communicative designs. It requires an understanding of
composition, color theory, and visual hierarchy to effectively convey a message or
tell a story.
Graphic Standard
Consistency in Design
Graphic standards ensure a
consistent and professional
appearance across all visual
materials. They establish
guidelines for typography, color
usage, and logo placement to
maintain brand integrity.
Clarity and Readability
Graphic standards focus on
creating designs that are easy to
read and understand, enhancing
the communication of the
intended message.
Brand Representation
They serve as a guide for
representing the brand visually,
ensuring that every graphic
element reflects the essence and
values of the brand.
Graphic Transformations
1 Image Conversion
Graphic transformations involve altering the appearance of images, such as resizing,
rotating, or flipping to fit different design requirements.

2 Color Adjustments
Adjusting color balance, saturation, and contrast to enhance the visual appeal and
ensure consistency across graphic elements.

3 Format Optimization
Optimizing graphic formats for web, print, or mobile devices to ensure high-quality
and fast loading times.
Integrating Text and Graphic Elements of
Illustration
Visual Storytelling
Illustrations provide a unique way to
integrate text and visuals, creating
engaging narratives and conveying
complex ideas with simplicity.
Emotional Impact
The combination of text and graphic
elements enhances the emotional
resonance of content, evoking powerful
responses from the audience.

Information Clarity
When text and graphics are integrated effectively, they can clarify complex information and make
it more accessible and easily understandable.
Introduction to Screen Properties

1 Resolution 2 Pixel Density

The clarity and sharpness of an image or text The number of pixels within a specific area,
displayed on a screen. affecting image quality and sharpness.

3 Color Depth 4 Refresh Rate

The range of colors a screen can display, The frequency at which the screen is
impacting the vibrancy and accuracy of redrawn, influencing motion clarity and
visuals. smoothness.
Elements of Illustration
Line and Shape
Elements that form the basic
building blocks of illustration,
creating form and structure.
Color and Texture Composition and
Perspective
Key components for adding
depth, mood, and visual Principles that dictate how
interest to illustrations. elements are arranged within
an illustration, guiding the
viewer's eye and creating
depth.
Using the Right Colors
Psychological Impact
Understanding how colors affect emotions and behavior is essential for effective visual
communication.

Color Combinations
Creating harmonious and complementary color schemes to evoke specific moods and
convey intended messages.

Branding and Identity

Choosing colors that resonate with the brand's personality and values, building a
consistent visual identity.
Basic Drawing

Fundamental Skills Shading and Texture Tools and Materials

Learning basic drawing Understanding shading and Exploring various drawing tools
techniques is crucial for creating texture adds realism and depth and materials opens up endless
initial sketches and developing to drawings, bringing them to possibilities for artistic
visual concepts. life. expression.
Scan Images or Download Images
1 Scanning
Scanning physical images ensures high-
quality digital copies for use in design
projects.
2 Downloading
Downloading high-resolution images
from reputable sources provides a wide
range of visual content for design work.
Crop Images
Enhances Composition Adjusting the framing and composition of
images can dramatically improve their visual
impact.
Focuses Attention Cropping removes distractions and directs the
viewer's focus to the main subject of the image.

Optimizes Content Removing unnecessary elements results in a

more purposeful and impactful visual message.