ETLV

Introduction :
Dyson is a global company renowned for its innovations in home technology. Founded in
1991 by Sir James Dyson, the company is famous for its bagless vacuum cleaners, but it also
offers a diverse range of products, including fans, air purifiers, hair dryers and lamps

Values :
Dyson's values focus on innovation, quality, and solving real problems. The company values
learning from failure and encourages employees to be autonomous and responsible.
Collaboration and knowledge sharing are essential to promote innovation. Dyson also places
a strong emphasis on understanding and meeting customer needs with high-quality products
and services.

Norms :
Dyson Culture Standards represent the essential practices and behaviors that guide the
actions of employees. This includes a constant commitment to better quality and the
exploration of new ideas, the promotion of collaborative working, the adoption of honesty
and respect, as well as environmental and social awareness. These standards shape a work
environment focused on excellence and integrity at Dyson.