SUMMER INTERNSHIP PROJECT REPORT

on

MICHEZO SPORTS PRIVATE LIMITED

Submitted in partial fulfilment of the requirements for the award of the Degree of
Bachelor of Commerce (Honours) of CHRIST (Deemed to be University)

By

Samyuktha Menon
2111137

Under the Guidance of

Dr M PRAKASH

DEPARTMENT OF COMMERCE

CHRIST (DEEMED TO BE UNIVERSITY), BENGALURU

JULY 2023
 DECLARATION

I, Samyuktha Menon, do hereby declare that the Summer Internship Project has been undertaken
by me as part of my studies in the degree of Bachelor of Commerce (Honours). I have completed
this study under the guidance of Assistant Professor, Dr M Prakash, Department of Commerce,
CHRIST (DEEMED TO BE UNIVERSITY), and the CFO of Michezo Sports Private
Limited, Mr Deepak Natraj.

I also declare that this work has not been submitted for the award of any degree, diploma,
associate ship or fellowship or any other title in this University or any other University.

Place: Bengaluru

Date: 30/08/23 Samyuktha Menon 2111137

 CERTIFICATE

This is to certify that the Summer Internship Project submitted by Samyuktha Menon is a
record of project work done by her during the Academic Year 2023-24 under my guidance and
supervision in partial fulfilment of the degree of Bachelors of Commerce (Honours).

This Summer Internship Project has not been submitted for the award of any degree, diploma,
associateship or fellowship or any other title in this University or any other University.

Place: Bengaluru
Date: 30/08/23 Dr Prakash M
CERTIFICATE FROM THE ORGANIZATION
 ACKNOWLEDGEMENT

I am indebted to many people who helped me accomplish this internship successfully.

First, I thank the Vice Chancellor Dr Fr Joseph CC CHRIST (Deemed to be University) for
giving me the opportunity to do my summer internship project.

I thank Dr Tomy K Kallarakal the Dean -School of Commerce, Finance and Accountancy, Dr
Karthigai Prakasam, Head of the Department, Dr Anusha S Iyer and Prof. Michael Zimik,
Coordinators for BCOM (Honours) programme of the Department of Commerce for their kind
support.

I wish to take this opportunity to express my deep sense of gratitude to thank the managers of
the finance division for their invaluable guidance throughout my project. I sincerely thank
Michezo Sports Private Limited for providing me with an opportunity to be a part of it.

I thank Dr Prakash M, my guide, for his support and guidance during the course of my summer
internship. I remember his with much gratitude for his patience and motivation, but for which
I could not have submitted this work.

I thank my parents for their blessings and constant support, without which this internship would
not have seen the light of day.

Samyuktha Menon
2111137
 TABLE OF CONTENTS
Sl. No. Particulars Page No.
1 1
CHAPTER 1: INTRODUCTION TO THE ORGANIZATION
1.1 Profile of the Organization
1.2 Vision, Mission and Goals
2 CHAPTER 2: ORGANIZATIONAL DESIGN AND 3
FUNCTIONAL AREAS 3
2.1 Organization Design & Structure 3
3
2.2 Policies & Procedures followed 5
7
2.3 Product and Services
2.4 Business Model
2.5 Divisions of the organization

CHAPTER 3: KEY PERFORMANCE AREAS, 9

3
ORGANIZATIONAL CONTROL AND STRATEGIES 9
3.1 KRAs of the various divisions 11
11
3.2 System of accounting followed 12
13
3.3 Recruitment, Performance Appraisal, Training & Development 14
3.4 Financial Highlights 16
18
3.5 Information Technology
3.6 SWOC Analysis of the Organization
3.7 Key success factors and strategies
3.8 Future plans for growth
CHAPTER 4: INTERNSHIP EXPERIENCE 19
4 19
4.1 Department Insights 21
4.2 Internship Experience 23
23
4.3 Student’s Recommendations
4.4 Conclusions
25
5
BIBLIOGRAPHY
Chapter 1: Introduction
Chapter 1: Introduction to the Organization

1.1 Profile of the Organization

Michezo Sports Private Limited is a private company incorporated on the 28 of August 2019. It
th

was founded by Mr Maharishi Sridhar and Mr Deepak Natraj Ramamurthi.

Michezo Sports Pvt. Ltd. is primarily a company that focuses on sports infrastructure. It is a team
of individuals highly experienced professionals from the field of sports infrastructure. It
specialises in turnkey sports infrastructure, designing and constructing sports federation-certified
playing surfaces.

Corporate Identification Number: U36990KA2019PTC127450

Registered Office: #509, 3rd Cross, 9th Main, HAL 2nd Stage, Indiranagar, Bengaluru- 560038,
Karnataka, INDIA

Telephone: +91 90081 28882

Email: accounts@michezosports.com , infra@michezosports.com

Website: www.michezosports.com

1.2 Vision, Mission, Goals

Vision: To create a view of sports as a way of life and a reflection of the human spirit

Mission: To design, construct and maintain state-of-the-art sports infrastructure that fosters
athletic excellence and promotes the growth of sports while creating memorable experiences for
athletes.

Goals:

1. Deliver exceptional quality: Every project the company undertakes, it executes with
utmost attention to detail in the design, and utilises the superior and most durable quality
of materials available.

2. Enhance performance: The infrastructure projects undertaken by the company specifically

aim to provide a platform for players through which they can bring out the

1
3. best in them through arenas that house all facilities to create a conducive and encouraging
environment for the users.

4. Promote safety and accessibility: By providing arenas and infrastructure after consulting
international safety standards, the safety of the customers is highly prioritised. We also
strive to make the facilities accessible to everyone to the possible extent.

5. Customer Satisfaction: Every step taken by the company is taken keeping the customer in
mind. The company believes that the final product should be made keeping every one of
the customer’s unique requirements in mind and delivering the project with utmost
satisfaction of the customer, thus ensuring a positive and long-lasting relationship with
the customer.

6. Expansion: One of the company’s primary goals is to be the premier choice of the
company for projects such as these in the country and abroad. The company strives to be
the best option for every sports infrastructure project that requires maximum quality and
efficiency.

2
Chapter 2: Organisational Design and
Functional Areas
 Chapter 2: Organizational Design and Functional Areas

2.1 Organizational Design and Structure

Michezo Sports is a private limited company. Its Board of Directors consists of 2 people, along
with two advisors.

The two founders are Mr Maharishi Sridhar, and Mr Deepak Natraj, who head different
departments. Mr Sridhar, CEO, co-founder and Director, manages the departments of Projects,
Sales, Design and Architecture and Marketing. Mr Nataraj, co-founder, CFO and Director
overlooks the departments of Purchases and Internal Controls and Compliance. Mr Alok Agarwal
manages the maintenance and operation of arenas on the ground.

2.2 Policies and Procedures Followed

1. Health and Safety: The policy establishes the company’s commitment to creating a workspace
that is safe for everyone from employees to visitors. Procedures for hazard identification, risk
assessment, incident reporting, and compliance with relevant health and safety regulations are
all very clearly included in the company’s policies.

2. Quality Assurance Policy: Procedures are very strictly enforced for quality control and
management, testing and inspection at the work site and during material selection, and
adherence to industry standards.

3. Environmental Sustainability Policy: The company’s policies reflect the company’s

commitment to moving towards a sustainable world, and include procedures for water
conservation, waste management, energy conservation and sustainable construction methods.

4. Ethical Code of Conduct: The company has set certain expectations regarding ethical
behaviour and the code of conduct for everyone that plays a part in the organisation. Policies
such as conflict of interest, confidentiality, compliance with laws and regulations and anti -
corruption act as a guide for employees in their day-to-day activities.

5. Employee Training and Development: The company has a strong training procedure for their
employees that includes identifying training needs, designing training programs and assigning
individuals in each department to overlook and guide newly joined employees and ensure
they understand the company and their job profile. The company creates an environment that
encourages the growth of employees professionally.
3
6. Client Engagement: The company strongly believes in the satisfaction of customers and has
set procedures in place regarding interaction with customers, understanding their
requirements and resolving disputes with them.

7. Data Security and Privacy: This policy outlines the procedures to protect sensitive content
about the company that could harm the position of the company if it were public. It includes
privacy compliance, data breach response, encryption and access control.

8. Employment policies: This includes all the guidelines that explain the process of hiring an
employee and their transition into the company, like hiring requirements, orientation, salary
and benefit policies etc.

9. Communication guidelines: These guidelines establishes the channels through which

communication for various purposes needs to be transferred within the company. This
includes the hierarchy of communication, communication tools, email etiquette, meeting
protocols etc.

10. Performance Management and Appraisal: The performance management policies highlight
the methods by which employees of the company are assessed based on their performance
and are given feedback for improvement.

Policies and Schemes of the Government for the Industry:

1. National Youth Policy (2014)

2. Khelo India

3. SAI Training Centre Scheme

4. Panchayati Yuva Krida Aur Khel Abhiyan

5. National Playing Fields Association of India

2.3 Product and Services, Competitors

Michezo Sports Private Limited is a company that specialises in sports infrastructures and arenas.
As part of this, there are multiple services offered by the company:

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1. Turnkey Projects: The company undertakes to construct and execute sports arenas that include
the surfaces and allied works like lighting, seating and fencing.

2. Advisory: As part of the company’s advisory services, it helps clients with inputs on design,
project feasibility, sports to be included in the location etc. It also helps the clients monetise
the sports arena.

3. Maintenance: Along with construction and advisory functions, the company also provides all
its clients with the maintenance function, as it is imperative that sports surfaces are maintained
professionally to ensure durability and maximum quality. The company provides all of its
clients with annual maintenance support options.

Projects:

1. Padukone-Dravid Centre for Sports Excellence is a trailblazing facility that enables

thousands of aspiring athletes to pursue their dreams. Their focus has been creating a high
quality sports ecosystem that spans infrastructure, training, nutrition, psychology and
other aspects of a player’s life so they can focus on the sport.

2. Rohan Bopanna Tennis Academy is among the biggest and best private tennis training
facilities in India. It’s top coaches and facilities attract some of Indian Tennis’ brightest
talent.

3. Chandmari Stadium is nestled in Tura, Meghalaya, where the love for football is great. It
is the first artificial turf ground in the Garo Hills region with the hope that it will foster
many budding footballers

4. Periyar University is among India’s premier educational institutions. They are upgrading
their sports facilities, among them is the World Athletics Standard Full PUR Athletic
Track installed as part of the Khelo India Project.

5. Periyar University is among India’s premier educational institutions. They are upgrading
their sports facilities, among them is the World Athletics Standard Full PUR Athletic
Track installed as part of the Khelo India Project.

6. Periyar University is among India’s premier educational institutions. They are upgrading
their sports facilities, among them is the World Athletics Standard Full PUR Athletic
Track installed as part of the Khelo India Project.

5
7. Periyar University is among India’s premier educational institutions. They are upgrading
their sports facilities, among them is the World Athletics Standard Full PUR Athletic
Track installed as part of the Khelo India Project.

8. Located in Hyderabad, Ash Tennis Academy also hosts tournaments organised by the
Telangana State Tennis Association (TSTA), All India Tennis Association All India
Tennis Association (AITA), and Asian Tennis Federation (ATF) on the high quality tennis
surfaces.

9. The Michezo Arenas facility at Tenbroeck Academy has two 6-a-side football pitches, a
25 meter temperature controlled swimming pool, cricket nets, two 3x3 basketball courts,
and a fully equipped functional fitness area.

10. The Michezo Arenas facility at Tenbroeck Academy has two 6-a-side football pitches, a
25 meter temperature controlled swimming pool, cricket nets, two 3x3 basketball courts,
and a fully equipped functional fitness area.

11. The Imperial Address is a residential project geared towards living amid anture buat also
having access to the amenities of modern life. Their residents will have access to safe and
well planned sports amenities that could serve as a pillar of their community.

12. The BBMP public ground at Malleshwaram in Bengaluru showcases how a public ground
can become a conducive environment to foster an active and sport-centric community.

13. T-John Group of Educational Institutions pride themselves on creating an environment

that stimulates students to think and act for themselves. The football pitch became an
extension of this ethos, allowing students to access the pitch and creatively express
themselves. The football team that represents the college is a familiar name in the
Bengaluru Football Tournament Circuit.

14. Gandhi Institute Technology and Management (GITAM) features sports surfaces that
would allow them to maximise the use of space with courts that would be friendly to
novice students and familiar to seasoned athletes who could use it for practice or host
matches at the campus.

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Competitors:

1. Altius Sports and Leisure Private Limited: Altius Sports aims at bringing to India and SAARC
nations player-friendly, durable and low-maintenance play areas. It has partnered with
TigerTurf, a company from Australia that specialises in manufacturing synthetic surface
materials, while Altius Sports specialises in the assembling and designing of these materials.

2. Costa Sports Systems Private Limited: Costa Sports is a subsidiary of the Costa Group of
Companies. The Costa Group of Companies is highly diversified in the business of wood and
is a flooring contractor in India. Costa Sports builds sports arenas and specifically specialises
in maple wood flooring and synthetic flooring.

3. Ebaco India Private Limited: Ebaco India’s functioning is very close to the model of Michezo
Sports, with it providing the services of construction of sports arenas, its maintenance and
advisory services, along with the sale of sports infrastructure-specific materials.

4. Freewill Infrastructures (Founders: Likayat Shaikh, Rajesh Kharabanda): Freewill

Infrastructures manufactures sports infrastructure across India. It is associated with major
sports events like the National Games, Commonwealth Games and South Asian Games. It
uses innovative technology to manufacture its products.

5. Gallant Sports: Established in 2016 and founded by Nasir Ali, Gallant Sports creates and
maintains sporting infrastructure. It has partners like Adidas, Redexim and Alveo Sports.

6. Great SportsTech Limited: Great SportsTech Limited was established in 2004. It

manufactures sports surfaces and installs them as per the client’s requirements. Some of its
key projects have been the Salt Lake Stadium, Vibrant Gujarat and the 35 National Games
th

of India.

7. Shiv Naresh Sports: Although not a direct competitor, Shiv Naresh Sports also comes under
the radar of Michezo’s competitors. It basically sells a diversified range of goods like sports
shoes, t-shirts, and sports equipment.

8. Syncotts International: Syncotts International was established in 2015. It is involved in the

construction of various sporting surfaces like for tennis, basketball, hockey, football,
volleyball, athletic tracks and indoor sports like badminton and squash. Its key clients have
been DLF, Prestige Group and the Shiv Nadar Group.

7
9. Sportina Exim: Incorporated back in 1990, Sportina Exim is a company that specialises in
civil construction projects and installations, including synthetic surfaces like hockey or
football stadiums and running tracks.

2.4 Business Model

Michezo Sports Private Limited has three main sub-divisions that operate in different areas,
through which they earn their revenue.

Michezo Sports Infra focuses on turnkey infrastructure. It meets with clients from different
backgrounds and understands their need for the sports infrastructure. It then acts as the architect
and designs the sports arena on the land owned by the client. The project is overseen until the
sports surface is completely built, along with allied services like lighting, seating and fencing.

Michezo Arenas, on the other hand, basically invests, builds and operates sports centres. It invests
in land areas that would be ideal for sports infrastructures or centres and undertakes the entire
project of building and establishing it, and continues to monetize and maintain it after the project
is done. Additionally, it also provides advisory services and maintenance services for arenas
owned by clients.

Lastly, the Michezo Foundation contributes by building foundations for a sound sporting life.

When it comes to revenue, Michezo Sports is a construction company, thus following the revenue
recognition model as stipulated by Ind AS 11 (Construction Contracts). It follows the percentage
of completion method to recognise revenue on its infrastructure projects.

2.5 Departments/ Divisions/ Areas of the Organization

There are multiple departments and divisions in the company. All the departments cohesively
work together to operate the company successfully.

Maharishi Sridhar, founder and CEO overlooks the following departments:

1. Projects Department: The Projects Department is headed by Mr Karunakara and Mr Ujwala.

Mr. Karunakara acts as the Project Management Consultant and Mr. Ujwala is the Project Co-
ordinator. The projects department of a sports infrastructure company is responsible for the
planning, execution, and management of various sports infrastructure projects. This
8
 department plays a critical role in delivering high-quality sports facilities, meeting client
requirements, and ensuring projects are completed within budget and on schedule.

2. Sales: The sales department is headed by Mr Ashwath N and Mr Vatsyayan Sridhar. The sales
department of a sports infrastructure company plays a crucial role in generating revenue and
driving business growth. The primary focus of the sales team is to identify potential clients,
build relationships, and secure contracts for sports infrastructure projects. Through proactive
business development, client relationship management, and effective sales strategies, the sales
team contributes to the company's revenue generation, market expansion, and reputation
within the industry.

3. Design and Architecture: The design and architecture department is headed by Ms Himani
Desai, who works as the Lead Architect and Ms Akshatha G N who plays the role of the Lead
Structural Engineer. The design and architecture department of the company is responsible
for creating innovative and functional designs for various sports facilities, ensuring that they
meet the client's requirements, adhere to industry standards, and enhance the overall user
experience. The department plays a crucial role in creating aesthetically pleasing, functional,
and sustainable sports infrastructure. Their expertise in design, planning, and technical
knowledge ensures that the company delivers projects that meet client expectations while
considering the unique requirements of each sports facility.

Mr Deepak Natraj, Co-founder and CFO, overlooks the following departments:

1. Purchases: The purchases department is headed by Ms Poornima, who acts as the Head of
Purchases. The purchases department is responsible for sourcing, purchasing, and managing
the company's supplies, materials, and services. This department plays a vital role in ensuring
that the company has the necessary resources to deliver projects efficiently and effectively.
The purchases department plays a crucial role in ensuring that the company has access to
quality materials and services required for successful project execution. By managing the
procurement process efficiently, maintaining supplier relationships, and controlling costs, the
department contributes to the overall success and profitability of the company's projects.

2. Internal Controls and Compliance: The Department of Internal Controls and Compliance is
headed by Mr Ravi Gowda, who has two subdivisions under him- Admin and Finance. The
internal controls and compliance department of the company is responsible for establishing
and maintaining adequate internal control systems and ensuring compliance with applicable
laws, regulations, and company policies. The primary focus of this department is to safeguard
9
 company assets, mitigate risks, and promote ethical and compliant business practices. It plays
a crucial role in ensuring the integrity, transparency, and legal compliance of the sports
infrastructure company's operations. By establishing adequate internal controls, promoting
ethical conduct, and monitoring compliance, this department helps protect the company's
reputation, minimize risks, and foster a culture of responsible business practices.

Alok Agarwal, CEO and co-founder, manages coaches and admin staff of arenas. He overlooks
the operations and functioning of the arenas and centres that Michezo Sports maintains.

10
 Chapter 3: Key Performance Areas,
Organizational Control and Strategies
 Chapter 3: Key Performance Areas, Organizational Control and
Strategies

3.1 KRA’s of the Various Departments

KRA for Engineering and Projects

1. Understand project scope in detail

2. Accurately prepare “Good-For-Construction” measurements and drawings

3. Submit finalized drawings and measurements to Sales Lead, Purchases & Accounts

4. Update Project Tracker daily

5. Provide daily updates with photographs on Slack

6. Keep a copy of all project-related documentation for records and cross-verification (delivery
challan, weigh slips)

7. Send a copy of all supplier bills approved by the Project Lead to the Finance Department

8. Escalate matters to Project Lead on a timely basis

9. Report all matters of disagreement with a client including refusal to enter a site or work and
any other delays due to any reasons (weather, client not prepared etc) to the Project Lead

Routine Tasks:

1. Wear company approved dress kit each day

2. Ensure other workmen from Michezo wear the approved dress kit

3. Always carry a company ID

4. Travel to client locations as needed

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5. Address client escalations and keep Project Lead informed of issues and resolutions in timely
manner

6. Be alert for and aware of any issues that may affect project performance

7. Upkeep and reporting of MIS (such as Time and Activity Sheet) in a timely manner with all
key data

8. Ensure no communication is made to a client without proper approval by Project Lead or above

KRA’s for Sales

1. Identify client opportunities

2. Create potential client pipeline and keep updated in real-time

3. Create proposals and submit them to potential clients

4. Follow through on proposals

5. Obtain work orders from the client

6. Sign Work Orders after due internal approvals (as needed) on all non-standard margins and
terms

7. Confirm colour combinations with a client and also with Michezo's purchases

8. Escalate matters to CEO & CFO on a timely basis

9. Facilitate the creation of marketing and branding collateral for all project

Routine Tasks

1. Fill in and submit Daily Activity Reports

2. Ensure all tenders are contested/leads followed through to closure

3. Stay aware of project status and coordinate project completion

4. Issue Running Account Invoices/Pro-Forma Invoices

5. Follow up and ensure collection

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6. Travel to client locations as needed

7. Address client escalations and keep CEO informed of issues and resolutions in a timely manner

8. Be alert for and aware of any issues that may affect project performance and realization of sales
proceeds - whether billed or still in progress on projects

9. Upkeep and reporting of MIS (such as Revenue & Expense Sheet) in a timely manner with all
key data

10. Obtain completion certificate on finished projects

3.2 System of Accounting Followed

Michezo Sports follows accrual-based accounting in the organization. Accrual basis of

accounting attempts to record the financial impacts of the financial transactions or events of a
venture in the period in which they happen as opposed to keeping them in the time span in which
money is gotten or paid by the undertaking.

The accrual basis of accounting perceives that purchasing, delivering, selling and other financial
occasions that influence the endeavour’s presentation frequently don't match with the money
receipts and instalments for the given time frame. The rationale behind following the accrual basis
of accounting is to relate the achievements (estimated as income) and the endeavours (estimated
with regards to cost) so that the recorded income (net of costs) measures an undertaking's
presentation during a period rather than only posting its money receipts and instalments.

It likewise perceives the resources, liabilities, income and gathered costs for the sums got or paid
in real money previously, and sums expected to be paid or gotten in real money later on.

Under accounting on the accrual basis, the costs are matched either against revenues or against
the significant time span to decide the net gain. Those multitudes of costs which are not charged
against the pay of the period are conveyed forward. In the event that any gathered expense has
lost its utility or its ability to produce revenue later on, it is discounted as an expense.

3.3 Recruitment, Performance Appraisal System, Training and Development

The human resource department of Michezo Sports is solely responsible for recruiting new
employees and making sure they’re trained well before undertaking important work. There are

13
 more than 2000 employees at the organization at present and all of them are working effectively
and efficiently. Michezo Sports recruits people through the following techniques:

· Offline Interviews: This is the most basic method followed in the organization for hiring new
people. Generally, the HR along with the concerned department’s supervisor interviews the
candidate in the head office of Bhawar Corporation and makes the final decision.

· LinkedIn: They also scrutinize and select matching profiles from LinkedIn for the jobs available
in the organization. The interview may be conducted through a telephonic medium (only in
special cases).

· Recommendations: There also have been a few cases where the employee leaving the
organization makes recommendations for recruitment to fill his place. This eases the selection
process a bit and saves a lot of time. Only people with enough knowledge and skills get placed
by this method.

After the recruitment and selection process, the employees are trained under some experienced
employee or supervisor regarding the work they’re supposed to do for at least 10 days.

Michezo Sports focuses a lot on its employees and their satisfaction as well. It treats its employees
like family. There is always a small celebration for every employee’s birthday at the end of the
day. Moreover, an employee working with rigour and excellence is appraised and encouraged by
the heads of the company. Each and every employee is given health insurance up to two lakh
rupees.

3.4 Financial Highlights

As of the financial year 2021-22:

(Amount in thousands)

Total equity: 22,512.41

Total liabilities: 140,334.84

Total Assets: 162,847.25

Revenue from operations: 144,080.90

Total Revenue: 144,484.18

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Total Expenses: 136,092.44

PBT: 8,391.74

Profit for the year/period from continuing operation: 6304.38

3.5 Information Technology

The following technologies are used by the company in its everyday operation.

1. Slack:

Slack is a popular cloud-based team collaboration tool designed to streamline communication

within organizations. With its intuitive interface, users can create channels, send direct messages,
and share files, making it easy for teams to collaborate in real time. Slack also supports
integrations with various productivity apps and services, enhancing its functionality by allowing
users to receive notifications and updates from third-party tools directly within the platform. Its
flexibility, searchable history, and ability to facilitate quick discussions make Slack an invaluable
tool for modern workplace communication.

2. Google Workspace:

Google Workspace, previously known as G Suite, is a comprehensive suite of cloud-based

productivity applications offered by Google. It includes familiar tools such as Gmail, Google
Drive, Google Docs, Google Sheets, Google Slides, and more. These applications enable users to
create, edit, and collaborate on documents, spreadsheets, presentations, and other files in real
time, fostering seamless teamwork and remote collaboration. Google Workspace's integration
with other Google services, like Calendar and Meet, further enhances productivity by providing
a unified platform for communication and organization.

3. Tally:

Tally is a popular accounting software widely used by businesses and enterprises for financial
management and bookkeeping. Its user-friendly interface and robust features enable efficient
recording and tracking of financial transactions, generating various financial reports, and
managing inventory. Tally simplifies complex accounting processes, ensuring compliance with
taxation laws and financial regulations. With features like invoicing, billing, and payroll
management, Tally remains a go-to choice for businesses seeking reliable and comprehensive
accounting solutions.
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4. Adobe Creative Suite (now known as Adobe Creative Cloud):

Adobe Creative Suite, now part of Adobe Creative Cloud, is a collection of industry-leading
software for creative professionals. It includes applications like Adobe Photoshop, Adobe
Illustrator, Adobe InDesign, Adobe Premiere Pro, and more. These tools cater to various creative
disciplines, such as graphic design, video editing, illustration, and desktop publishing. Creative
professionals rely on Adobe Creative Suite's powerful features, extensive libraries, and seamless
integration to bring their artistic visions to life. The software is widely used in the design,
advertising, film, and multimedia industries, solidifying Adobe's position as a leader in creative
software solutions.

It also uses various other software like AutoCat, PhotoShop, Illustrator, and Social Media Sites.

3.6 SWOC Analysis of the Organization

Strengths:

1. Expertise and Experience: The company has a team of experienced professionals with expertise
in sports infrastructure design, development, and management.

2. Diverse Portfolio: A strong track record of successful projects across various sports facilities,
showcasing versatility and competency.

3. Strong Network: Well-established connections with sports organizations, government bodies,

and local communities, aiding in project acquisition.

4. Reputation: A positive brand reputation for delivering high-quality sports facilities, enhancing
the company's credibility.

5. Innovation: Embracing cutting-edge technologies and sustainable practices to stay ahead in the
market.

Weaknesses:

1. Limited Resources: Constraints in terms of financial resources, workforce, or technology may

impact the ability to take on large projects.

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2. Dependency on Government Projects: Heavy reliance on government contracts can expose the
company to delays and bureaucracy.

3. Competition: Facing competition from both established players and new entrants in the sports
infrastructure market.

4. Seasonal Demand: Sports infrastructure projects may be seasonal, leading to fluctuations in

revenue throughout the year.

5. Skill Shortages: Difficulty in finding skilled professionals, especially in niche areas of sports
infrastructure development.

Opportunities:

1. Growing Sports Industry: India's increasing interest in sports and rising government support
for sports development present numerous opportunities for the company.

2. Mega Sporting Events: Opportunities to participate in projects related to hosting national and
international sporting events.

3. Sports Tourism: Capitalize on the potential of sports tourism by developing world-class sports
facilities that attract athletes and tourists from around the globe.

4. Public-Private Partnerships (PPP): Collaborate with government bodies through PPPs to

undertake significant sports infrastructure projects.

5. Expansion into New Geographical Regions: Explore untapped markets in different states or
cities within India.

Threats:

1. Economic Instability: Fluctuations in the economy can impact funding for sports infrastructure
projects.

2. Regulatory Changes: Changes in government policies or regulations related to sports and

infrastructure development can affect project timelines and costs.

3. Cost Overruns: Unexpected cost overruns during project execution can impact profitability.

17
4. Technological Disruptions: Failure to adopt new technologies may result in falling behind
competitors.

5. Natural Disasters: Natural calamities can cause damage to sports facilities and disrupt ongoing
projects.

3.6 Key Success Factors and Strategies

Key Success Factors

1. Expertise and Specialization: The company’s human resources have an understanding of sports
infrastructure development and management, ensuring the company is known for its specialized
skills and knowledge in the industry.

2. Quality and Innovation: It focuses on delivering high-quality, innovative, and sustainable

sports facilities that meet international standards, thereby attracting more clients and setting the
company apart from competitors.

3. Strong Relationships: It builds and maintains strong relationships with sports organizations,
government bodies, local communities, and other stakeholders. Positive relationships can lead to
more project opportunities and referrals.

4. Project Management: It efficiently manages projects, ensuring timely completion, adherence

to budgets, and effective utilization of resources. Effective project management contributes to the
company's reputation and client satisfaction.

5. Talent Acquisition and Development: It aims to attract and retain skilled professionals in sports
management, engineering, architecture, and related fields by investing in training and
development to enhance employee skills and expertise.

6. Financial Stability: A strong financial position allows the company to take on larger projects
and withstand economic fluctuations.

7. Adherence to Regulations: By staying updated on local and national regulations related to

sports infrastructure development and complying with rules and regulations, ensures smooth
project execution and avoids legal issues.

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8. Reputation and Branding: Cultivates a positive brand image by consistently delivering
successful projects, exceeding client expectations, and engaging in corporate social responsibility
initiatives.

Strategies:

1. Market Segmentation: It identifies and focuses on specific segments within the sports
infrastructure market, such as stadiums, sports complexes, or sports academies and tailors
marketing efforts to target these segments effectively.

2. Strategic Partnerships: It attempts to form strategic partnerships with relevant stakeholders,

including sports associations, architects, construction firms, and financing institutions. These
partnerships can provide access to resources, expertise, and a wider client base.

3. Diversification: Michezo Sports explore opportunities to diversify the company's services, such
as sports facility management, sports event organizing, or sports equipment manufacturing, to
broaden revenue streams.

4. Technology Adoption: It embraces technology and innovative solutions for sports

infrastructure design, construction, and management, and incorporates digital tools, virtual
reality, and sustainable practices to stay at the forefront of the industry.

5. Brand Promotion: It invests in marketing and branding efforts to create awareness about the
company's capabilities and successful projects. It utilizes both traditional advertising and digital
marketing channels to reach a broader audience.

6. Government Relations: It develops and maintains strong relationships with government

authorities to be well-informed about upcoming projects and policy changes and actively
participates in public-private partnerships for significant projects.

7. Customer-Centric Approach: Prioritize customer satisfaction by understanding clients' needs,

providing personalized solutions, and maintaining open communication throughout the project
lifecycle.

3.7 Future Plans for the Growth of the Organization

The company has extensive plans for its future, and being an expanding industry, these plans are
already in motion.

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1. Expansion: The company is currently operating in India, and has projects in a few major cities
across the country. As per its future plan, it aims to establish projects in a lot more cities in
India, penetrating the market in all ways. Additionally, it wants to also expand outside India.

2. Government Projects: With India’s sports culture growing, and India looking to host various
major international sports events such as the Commonwealth Games, Michezo Sports is
looking towards having a stake in events like these and making a name on the national level
and collaborate with the government.

3. Sustainability: With the world collectively moving towards efforts to make itself more
sustainable, Michezo Sports also aims implement that in any capacity it can, starting from
something as small as digitizing its documentation, to investing in materials that are more
sustainable.

4. Different Sports: Michezo is specialised in certain sports as of now, and plans to penetrate a
lot of other sports for profitability and to encourage the growth of sports in India.

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Chapter 4: Internship Experience
 Chapter 4: Internship Experience

4.1 Department Insights

Tasks handled:

1. Financial Reporting: Preparation and analysis of financial statements, including income

statements, balance sheets, and cash flow statements. These reports provide a snapshot of the
company's financial performance and help in decision-making.

2. Budgeting and Forecasting: Developing and monitoring the company's budgets, including
revenue projections and expense forecasts. This helps in planning and ensuring financial
stability.

3. Tax Compliance: Ensuring adherence to tax laws and regulations, filing tax returns, and
managing tax-related matters to prevent any legal issues or penalties.

4. Payroll Management: Handling the payroll process, including calculating salaries, deductions,
and benefits for employees in a timely and accurate manner.

5. Accounts Payable and Receivable: Managing payments to suppliers, vendors, and contractors
(accounts payable) as well as tracking and collecting payments from customers (accounts
receivable).

6. Financial Analysis: Conducting financial analysis to assess the company's profitability,

liquidity, and overall financial health. This may involve ratio analysis, cost-benefit analysis,
and variance analysis.

7. Auditing: Coordinating with external auditors to conduct regular audits of the company's
financial records and ensuring compliance with accounting standards and regulatory
requirements.

8. Cash Management: Monitoring cash flows and optimizing cash resources to meet the
company's financial obligations and invest surplus funds wisely.

9. Financial Planning and Strategy: Collaborating with the management team to develop long-
term financial plans and strategies to support business growth and expansion.

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10. Risk Management: Identifying and evaluating financial risks faced by the company, such as
currency exchange rate fluctuations or interest rate risks, and implementing risk mitigation
measures.

11. Compliance and Regulatory Reporting: Ensuring compliance with financial regulations and
reporting requirements imposed by government authorities and regulatory bodies.

12. Financial Software Management: Overseeing the implementation and maintenance of

accounting software systems to streamline financial processes and enhance efficiency.

13. Cost Control: Identifying cost-saving opportunities and implementing cost-control measures
to improve the company's financial performance.

14. Investor Relations: Interacting with investors and stakeholders, providing them with financial
updates, and addressing their queries and concerns.

15. Asset and Inventory Management: Tracking and managing the company's assets, including
sports equipment and facilities, and maintaining proper inventory control.

16. Financial Decision Support: Providing financial data and analysis to support strategic
decision-making by the management team.

Roles within the department

1. Purchases Department:

The Purchases Department is responsible for managing the procurement process within the sports
infrastructure company. Their primary role is to acquire goods and services required for the
company's operations while ensuring value for money and adherence to procurement policies.

2. Internal Control and Compliance Department:

The Internal Control and Compliance Department is responsible for establishing and maintaining
effective internal controls and ensuring compliance with applicable laws, regulations, and
company policies. Their role is crucial in safeguarding the company's assets, mitigating risks, and
promoting ethical behaviour.

4.2 Internship Experience

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Week 1:

The first week primarily involved me getting an understanding of how the office works, my role
there and the beginning of my first project. My first project was a competitor analysis of the
competitors of Michezo Sports.

I collected the annual reports of 8 competitor companies and transferred their data to Excel. Due
to this exercise, I got deeper learning about Excel, its functions and its use. The process of
converting got faster as I learnt easier ways to do it.

I then dedicated my time to understanding the importance of common sizing and its method. The
balance sheets and Profit and Loss statements of these companies and Michezo Sports were
common-sized by me.

To conduct a thorough competitor analysis, it is imperative to review the financials and draw
conclusions from them, and this can be done by ratio analysis. As part of my internship, one of
the most important things I learnt was analysing financial statements through ratios like current
ratio, quick ratio, Net Working Capital Ratio, Debt to Assets Ratio, Return on assets and return
on equity, among others. I spent some time understanding how to compute these ratios and the
adjustments that need to be made for this and then computed the ratios using Excel.

I made an extensive Excel sheet with the ratios of all the companies for the last three years and
compared the values with the average and that of Michezo’s.

My mentor then explained to me the difference in revenue recognition for construction

companies. Construction companies use the percentage completion method wherein revenue is
recognised according to the percentage of the project that has been completed. This concept is
applied while calculating the day sales operations.

Throughout this week, I got a better hold of Excel and its functions. Although I have learnt ratios
before, I understood the practical application of it. Another important lesson learnt was how to
read financial statements and the importance of the details and notes that accompany financial
statements.

Week 2:

The second week was a continuation of my project from the first week. The goal of the second
week was to make a deck that encapsulated the competitor analysis.

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The week started with the interpretation of the ratios and compiling it in a way that would make
it easier for a reader to understand.

My role then moved on to researching the qualitative aspects of these sports infrastructure
companies. I compared the functions, achievements and projects of all these companies with
Michezo. Certain companies were not direct competitors of Michezo, whereas the others were in
the same business.

As the final function, before I made the presentation, it was required that I compute the EBITDA
and PAT. For this, I constructed income statements of all the companies from the information
provided in the financial statements.

I then moved on to curating the presentation. The presentation included a brief overview of the
company, including the date of incorporation, founders, major projects and achievements and
details of their primary operations.

I then presented the deck to my mentor, Mr Deepak Natraj, and further understood concepts about
competitor analysis and its importance. With this, my first project in the internship came to an
end.

Week 3:

I started my second project in Week 3. The project involved the analysis of investments in
Education Technology and Hospitality with a view to determining potential demand for the
Company’s products.

This included researching the major players in each industry, researching in depth a bout their
investments, finding the source of their investments and understanding the concept of venture
capital funds in detail.

It allowed me to further understand the investment process in startups and the various levels of
funding while helping me learn to use Excel.

Week 4:

The fourth week started off with getting a deeper understanding of the industry.

I was required to create a process map of the process of how client-company relations are built.

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I then received the financials of a new competitor company. I was required to update the
competitor analysis accordingly.

One of the hardest tasks I did was to create the cash flow statement of the company. In theory,
making the cash flow statement is easy, but practically, taking into account all details and making
the statement was a challenge. It truly allowed me to read the company financials and critically
analyse them. The cash flow statement was made from the balance sheet and was made in Excel.

4.3 Student’s Recommendations

1. Technology Integration: Further integration of modern technology solutions to streamline

operations.

2. Customer Experience: Initiatives to improve the overall customer experience. This could
involve setting up feedback mechanisms, conducting customer surveys, and using the insights to
enhance services and amenities.

4. Marketing and Promotion: Develop strategies to boost the company's visibility and attract new
customers. This might include social media marketing, partnerships with local sports clubs, or
hosting events to showcase the facilities.

5. Employee Training and Development: Investing in employee training and development

programs to enhance customer service skills, technical expertise, and safety protocols.

6. Sustainability Measures: Adopting sustainable practices to reduce the company's

environmental impact. This could involve implementing energy-efficient lighting, waste
reduction programs, or using eco-friendly materials.

4.4 Conclusion

In conclusion, my internship experience in the finance department of Michezo Sports has been an
incredibly rewarding journey. Throughout my tenure, I have had the opportunity to immerse
myself in the intricate world of financial management within the sports industry. This experience
has not only enriched my understanding of financial practices but also exposed me to the unique
challenges and intricacies of managing finances in a dynamic and vibrant sector like sports
infrastructure.

The experience of collaborating with various departments has broadened my perspective on how
finance intersects with other facets of the company's operations. I witnessed how financial
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decisions impact strategic planning, resource allocation, and overall organizational performance.
This exposure has underscored the significance of communication and teamwork in achieving the
company's objectives.

I am grateful to the entire finance team for their guidance and support throughout my internship.
Their expertise and willingness to share knowledge have been invaluable in enhancing my
professional growth. I am leaving this internship with newfound confidence in my abilities and a
strong sense of accomplishment.

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 Annexures

Work Diary Week 1

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Work Diary Week 2

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Work Diary Week 3

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Work Diary Week 4

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Pictures

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