Kevin - Alvarado Analitycal Assesment

Kevin Ivan Alvarado Velez
13/06/2024
Primary KPI: Cost per Visit

Questions
1 For the entire campaign, what is the average Cost per Click, Cost per Visit, Click Through Rate, and CPM
2 What is the difference between a Click and a Landing Page Visit? (looking for a definition between the 2
3 Based on our KPI (key performance indicator), which publisher generated the strongest results? By wha
4 Based on your answer from question 3, what creatives and/or placements drove the specific publisher t
5 Please create a daily trend chart that provides information on changes in CTR and Cost per Visit in the f
6 What date drove the highest CTR? What placement/creative was the cause of this increase on this day
7 Based on our KPI, please provide your recommendation on how we can optimize to make this campaign
Answers
1 CPC: $ 36.92, CPV: $ 53, CTR: 0.084%, CPM: $ 30.86
A "click" refers to the action of a user clicking on an publicity,

indicating a little bit of interest the conten looking. A landing page
visit occurs when the user not only clicks on the publicity but also
successfully reaches and loads the destination page. A landing page
visit confirms the user's interaction with the content and in contrary
2 just clicking the link is not interaction at all.
PublisherA was found to have a cost per visit of approximately $

46.41 and outperformed PublisherB by 17.19%. PublisherB had an
average cost per visit of $ 56.05, making PublisherA the better
performer and having a better KPI due to its lower CPV. In this case,
3 there are just two publishers.
Based on the answer to question 3, I reviewed the best-performing

creatives and placements for PublisherA. Below is the best creative
and/or placement based on cost per visit. For PublisherA, the
creative "PublisherA_US_HR and benefits group members_300x250"
and the creative type "Standar"has the best cost per visit. It also has
the most visits to the landing page, with a cost per visit of $31.59.
The combination of high landing page visits and the low cost per visit
makes it the best-performing advertisement, yielding better results
4 than PublisherB's advertisements.
Daily trend chart with pivot table in Trend CPV and CTR sheet, or
5 next to this answer table
If we look at the Daily Trend CTR, the highest CTR day was on
02/02/2015. By applying filters, we can discover the best placement
and creativity that attracted the most people. After completing this
process, we realized that the best placement for CTR is
PublisherB_ROP: HealthCare, Finance, Accounting, HR, Exec Mgmt
job functions_728x90_SS. The best creativity was Email, which
caused this increase in CTR. All these factors contributed to an
6 increase in CTR on 02/02/2015.
To improve campaign performance, it is recommended to focus on

Publishers who have demonstrated a lower cost per visit and have
the highest CTR. For example, in the previous analysis,
PublisherB_ROP: HealthCare, Finance, Accounting, HR, Exec. Mgmt
job functions_728x90_SS generates a better CTR, which could be
due to the type of creative "Email" and location. Therefore, it is
important to have this information for future projects. Additionally,
analyzing the placements of posts with the highest CTR can help
7 optimize ad distribution in future campaigns.
Visit, Click Through Rate, and CPM?
king for a definition between the 2, not the numerical difference)
ated the strongest results? By what % did this publisher outperform the other?
ments drove the specific publisher to generate stronger results?
s in CTR and Cost per Visit in the form of a line chart
cause of this increase on this day? Please provide your insights
an optimize to make this campaign better
Daily Trend CTR
12
10
0
te 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15
Da /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /
1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1
2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/1 2/1 2/1 2/1 2/1 2/1 2/1 2/1 2/1 2/1 2/2 2/2
Daily Trend CPV

12
10
6
Daily Trend CPV
12
10
0
te 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15
Da /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /
1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1
2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/1 2/1 2/1 2/1 2/1 2/1 2/1 2/1 2/1 2/1 2/2 2/2
CTR
15 15 15 15 15 15 15 15 15 15 15 15 15
20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20
16 17 18 19 20 21 22 23 24 25 26 27
2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/
CPV
CPV
15 15 15 15 15 15 15 15 15 15 15 15 15
20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20 /20
16 17 18 19 20 21 22 23 24 25 26 27
2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/
Date Site Name
2/1/2015 PublisherA
2/1/2015 PublisherA
2/2/2015 PublisherA
2/2/2015 PublisherA
2/3/2015 PublisherA
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2/4/2015 PublisherA
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2/5/2015 PublisherA
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2/6/2015 PublisherA
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2/10/2015 PublisherA
2/1/2015 PublisherA
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2/2/2015 PublisherA
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2/3/2015 PublisherA
2/4/2015 PublisherA
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2/6/2015 PublisherA
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2/1/2015 PublisherA
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2/3/2015 PublisherA
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2/5/2015 PublisherA
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2/6/2015 PublisherA
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2/1/2015 PublisherA
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2/2/2015 PublisherA
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2/3/2015 PublisherA
2/3/2015 PublisherA
2/4/2015 PublisherA
2/4/2015 PublisherA
2/5/2015 PublisherA
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2/6/2015 PublisherA
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2/5/2015 PublisherA
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2/6/2015 PublisherA
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2/1/2015 PublisherA
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2/3/2015 PublisherA
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2/4/2015 PublisherA
2/4/2015 PublisherA
2/5/2015 PublisherA
2/5/2015 PublisherA
2/6/2015 PublisherA
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2/1/2015 PublisherA
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2/3/2015 PublisherA
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2/9/2015 PublisherA
2/1/2015 PublisherB
2/2/2015 PublisherB
2/3/2015 PublisherB
2/4/2015 PublisherB
2/5/2015 PublisherB
2/6/2015 PublisherB
2/7/2015 PublisherB
2/8/2015 PublisherB
2/9/2015 PublisherB
2/10/2015 PublisherB
2/1/2015 PublisherB
2/2/2015 PublisherB
2/3/2015 PublisherB
2/4/2015 PublisherB
2/5/2015 PublisherB
2/6/2015 PublisherB
2/7/2015 PublisherB
2/8/2015 PublisherB
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2/1/2015 PublisherB
2/2/2015 PublisherB
2/3/2015 PublisherB
2/4/2015 PublisherB
2/5/2015 PublisherB
2/6/2015 PublisherB
2/7/2015 PublisherB
2/8/2015 PublisherB
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2/1/2015 PublisherB
2/2/2015 PublisherB
2/3/2015 PublisherB
2/4/2015 PublisherB
2/5/2015 PublisherB
2/6/2015 PublisherB
2/7/2015 PublisherB
2/8/2015 PublisherB
2/9/2015 PublisherB
Placement
PublisherA_HR pro+ and Co Size <500_text link_SS
PublisherA_HR pro+ and Co Size >500_text link_SS
PublisherA_US HR, Manager+ and Co Size <500_160x600
PublisherA_US HR, Manager+ and Co Size >500_160x600
PublisherA_US_HR and benefits group members_160x600
PublisherA_US_HR and benefits group members_text link_SS
PublisherB_ROP: HealthCare, Finance, Accounting, HR, Exec Mgmt job functions_160x45, 120x110, 300 characters_SS
PublisherB_ROP: HealthCare, Finance, Accounting, HR, Exec Mgmt job functions_728x90_SS
Creative Name Creative Size Creative Type Impressions Delivered Clicks Recorded Media Cost
Text Ad Text Link Text Link 2839 0 45.424
Text Ad Text Link Text Link 0 1 0
Campaign Ad 1 160x600 Standard 2054 2 28.76
Campaign Ad 1 300x250 Standard 5286 4 74
Newsletter Email Email 29734 21 1486.7
Newsletter Email Email 2840 4 142
2981497 2492 92013.226
Landing Page Visit CTR
0 0
1 0
0 0
2 0
0 0
2 0
0 0
1 0
0 0
0 0
0 0
3 0
0 0
0 0
1 0
0 0
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1 0
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1 0
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0 0
1 0
0 0
1 0
0 0
0 0
2 0
0 0
0 0
0 0
1 0
0 0
0 0
0 0
0 0
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0 0
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1 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
1 0
0 0
0 0
0 0
0 0
0 0
0 0
1 0
0 0
1 0
0 0
1 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
2 0.0009737098344693
1 0.0004810004810005
1 0.0004743833017078
1 0.0009756097560976
0 0
0 0.0004746084480304
0 0
0 0
1 0.0019120458891013
0 0
0 0.000752445447705
0 0
5 0.0018433179723502
2 0.0009066183136899
1 0.0002816901408451
0 0
1 0.0004807692307692
0 0
3 0.0014478764478764
1 0.0004752851711027
1 0.0010288065843621
0 0.0005305039787798
0 0
1 0
0 0
0 0
1 0.00028129395218
1 0.0002762430939227
3 0.0007940709370037
0 0
1 0.0008554319931565
0 0.000418235048097
2 0.0009861932938856
0 0
0 0
0 0.0005646527385658
0 0.0039370078740157
0 0
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1 0.0003664345914254
1 0.0002935133548576
1 0.0002951593860685
0 0.0003042287800426
0 0
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1 0.0005020080321285
1 0.0029940119760479
0 0
0 0
2 0.0025
1 0.0002578648788035
0 0
2 0.0003923107100824
3 0.0007690828686791
3 0.0005739429883298
6 0.0015290519877676
3 0.0005762581636573
5 0.0011374407582938
0 0.0002068252326784
1 0.0002106149957877
0 0
0 0
0 0.0013012361743656
2 0.0020053475935829
2 0.0005716463414634
2 0.0003855050115652
2 0.0002891008962128
2 0.0002907399331298
0 0.0001448016217782
3 0.0005808887598025
1 0.0001753770606805
0 0.0001738828029908
1 0.0002230151650312
0 0
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2 0.0018604651162791
0 0
1 0.0003617290649304
1 0.0001728011059271
1 0.0001650165016502
2 0.0006637902422834
1 0.0001975894092077
0 0
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2 0.0004729250413809
1 0.0003669724770642
0 0
1 0.0016025641025641
0 0
1 0.0011481056257176
1 0.0011061946902655
1 0.0003385813441679
1 0.000172146668962
0 0
3 0.0008588605782995
1 0.0001809299800977
2 0.0003575259206292
0 0
3 0.0007326007326007
0 0
2 0.0005685048322911
0 0
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0 0.0014025245441795
1 0.0006872852233677
2 0.0003827995406406
2 0.000383877159309
0 0.00048007681229
2 0.0013934045517882
0 0.0004755111745126
0 0
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1 0.0004777830864787
0 0
2 0.0010251153254741
0 0
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1 0.0008088433540038
5 0.0012768130745659
1 0.0003713330857779
0 0
1 0.0004712535344015
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1 0.0004835589941973
2 0.0009718172983479
0 0
1 0.0005125576627371
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0 0.0012285012285012
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2 0.0029325513196481
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0 0.0002273760800364
1 0.0004284490145673
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2 0.0009447331128956
1 0.0009416195856874
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1 0.0004810004810005
2 0.0016519823788546
1 0.0005399568034557
0 0.0022222222222222
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0 0.0015673981191223
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2 0.0004861448711716
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1 0.0005572582892171
2 0.0005591277606933
3 0.0019029495718363
1 0.000936329588015
0 0.0004980079681275
1 0.0009708737864078
0 0.0009760858955588
0 0
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0 0.0019762845849802
1 0.0030441400304414
0 0.0015408320493066
2 0.0005607476635514
3 0.000939143501127
0 0
1 0.0003843197540354
1 0.0001891074130106
4 0.0009464319515427
2 0.000390396252196
0 0.0003782863627766
0 0
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0 0
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1 0.0005192107995846
1 0.0010976948408342
1 0.0005661445555765
0 0
1 0.0002763576067431
2 0.0002705993776214
2 0.000285062713797
2 0.0005758710048949
3 0.0007078393204743
0 0.0001775568181818
1 0.0004230118443316
1 0.0006392499467292
2 0.0015686274509804
1 0.0008123476848091
1 0.0013679890560876
0 0
2 0.0003365303718661
1 0.0001681520094165
3 0.0007535795026375
2 0.0003045530683722
1 0.0001819505094614
2 0.0005390835579515
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1 0.0002204099625303
0 0.0003219575016098
1 0.0003243593902043
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1 0.0009216589861751
1 0.0009293680297398
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1 0.0003691399040236
2 0.0005399568034557
3 0.0005594927265946
1 0.0001955798943869
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1 0.0002895193977997
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2 0.00163132137031
0 0.0002490039840637
1 0.0001243626414625
5 0.0011634671320535
1 0.0005893909626719
1 0.0003891050583658
4 0.0011797090051121
1 0.0003831417624521
1 0.0001992825827023
3 0.0005998800239952
2 0.0008262755629002
2 0.0009818360333824
4 0.0010141987829615
1 0
7 0.0018032458425165
1 0.0001519756838906
0 0.000155159038014
2 0.0005806077027289
1 0.0003907013088494
0 0
3 0.0005779233288384
0 0
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3 0.0008093889113719
2 0.0004153686396677
4 0.0017605633802817
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2 0.0004527960153951
1 0.0002278423331055
3 0.0004112405757368
1 0.0001341381623072
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3 0.0005765904285989
5 0.0009873617693523
2 0.00078125
1 0.0005926511260371
2 0.0001993223041658
4 0.0010613457864572
0 0
2 0.0007496251874063
3 0.0018241517694272
1 0.000273298715496
3 0.0005396654074474
1 0.0001099142668718
2 0.0002159360829195
2 0.0003882741215298
2 0.0005842259006816
3 0.0005839984426708
3 0.0005868544600939
2 0.0004110152075627
0 0.0004084967320261
2 0.0005802707930368
4 0.0007980845969673
1 0.0004132231404959
0 0
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4 0.0005843396961434
5 0.0006942378260438
2 0.0005733944954128
4 0.0007446016381236
1 0.0003731343283582
2 0.0003789314134142
1 0.0001896094046265
3 0.0011378721790252
3 0.0007567158531971
2 0.0005941770647653
2 0.0004065867046148
1 0.000204415372036
1 0.0003698224852071
3 0.00054220133743
3 0.0005578281889178
5 0.0009384384384384
2 0.0003844675124952
2 0.0003656307129799
0 0
2 0.0003812428516965
1 0.000194099378882
5 0.0011670881151527
3 0.0007733952049497
1 0.000193685841565
2 0.000198491464867
7 0.0017821782178218
2 0.0003817522427944
2 0.0003798670465337
2 0.0005602240896359
4 0.0007528703180877
1 0.0003755868544601
3 0.0007581501137225
1 0.0001892863903085
4 0.0007751937984496
3 0.0007534375588623
3 0.0009721952167995
0 0.000201247735963
1 0.0001941747572816
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1 0.0004775549188157
4 0.0009323140033563
3 0.0005673222390318
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2 0.0003171582619727
2 0.0003740415186086
3 0.0005741626794258
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2 0.0003807348181991
4 0.0007704160246533
4 0.0009589566551592
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3 0.0005771450557907
1 0.0004636068613815
2 0.0006804264005443
2 0.0006387055567383
4 0.001062925170068
2 0.0004459640255686
3 0.000149543891132
0 0
3 0
0 0
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0 0
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1 0
0 0
4 0
0 0
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0 0
1 0
0 0
6 0
0 0
1 0
0 0
3 0
0 0
3 0
0 0
1 0
0 0
4 0
0 0
4 0
0 0
1 0
0 0
1 0
0 0
2 0
0 0
2 0
0 0
2 0
0 0
2 0
0 0
4 0
0 0
2 0
0 0
2 0
0 0
5 0
0 0
3 0
0 0
3 0
0 0
3 0
0 0
1 0
23 0.0007062621914307
28 0.0011782758809667
14 0.0006930807439067
39 0.0013453045945076
3 0.0007185628742515
2 0.0014084507042254
21 0.0009797060881735
12 0.0005075426476808
18 0.000634605303093
20 0.000684788757555
19 0.0007656967840735
3 0.0010545742156604
2 0.000377216144851
24 0.0007996063476442
8 0.0003435245620062
17 0.0006494560805326
0 0
17 0
16 0.0005411255411255
4 0.0011337868480726
3 0.0015037593984962
0 0
24 0
0 0
30 0
0 0
32 0
0 0
16 0
0 0
23 0
0 0
5 0
0 0
1 0
0 0
26 0
21 0.0050185207312702
24 0.004686914135733
9 0.0023468669326449
20 0.0030799801291605
4 0.0049261083743842
1 0.0024875621890547
17 0.0034262220191868
9 0.0025464731347084
14 0.0028580501746586
17 0.0028290025146689
24 0.0032768978700164
3 0.0035118525021949
1 0
28 0.0041829832680669
16 0.0026230196201868
13 0.003604902667628
0 0
25 0
15 0.0028084628346752
3 0.0021067415730337
1 0.0010309278350515
0 0
47 0
0 0
22 0
0 0
21 0
0 0
38 0
0 0
23 0
0 0
8 0
0 0
1 0
0 0
36 0
9 0.00124750499002
9 0.0012660898923824
6 0.0009584664536741
6 0.0009289843104872
2 0.0018264840182648
2 0.0023501762632197
5 0.0012575452716298
8 0.0007239631813011
10 0.0009963768115942
4 0.0003717817641045
6 0.0009865175928971
0 0
0 0
4 0.0008948101014118
4 0.0004354926510615
4 0.0004911108928396
0 0
8 0
4 0.0004647380039503
1 0.0008764241893076
0 0.0024183796856106
0 0
10 0
0 0
2 0
0 0
11 0
0 0
6 0
0 0
2 0
0 0
1 0
0 0
0 0
12 0
4 0.0030634573304158
3 0.0014040014040014
12 0.0067114093959732
5 0.0037389530931339
2 0.0087976539589443
1 0.0040322580645161
4 0.0030501089324619
6 0.0043499275012083
8 0.0052798310454065
5 0.0027183146449201
4 0.0020318320352184
1 0.0026385224274406
0 0
6 0.0023460410557185
2 0.0021023125437982
11 0.0054824561403509
0 0
7 0
3 0
0 0
0 0.0167224080267559
0 0
19 0
0 0
3 0
0 0
8 0
0 0
9 0
0 0
9 0
0 0
0 0
3 0
0 0
5 0
1736
SUM media cost SUM landing page visit SUM clicks recorded
92013.2260000001 1736 2492
CPC (Costo promedio por click) CPV (Costo promedio por visita) CTR (Tasa de clicks)
$ 36.92 $ 53.00 0.084
SUM impressions
2981497
CPM (costo por 1000)

$ 30.86
Data CPV
Site Name Suma de Media Cost Suma de Landing Page Visit 46.4148015
PublisherA 25481.726 549 56.0501264
PublisherB 66531.5 1187
Total Result 92013.2260000001 1736
Better performance For A with: 17.1905498

17.19%
Date Site Name
2/1/2015 PublisherA
2/1/2015 PublisherA
2/2/2015 PublisherA
2/2/2015 PublisherA
2/3/2015 PublisherA
2/3/2015 PublisherA
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2/4/2015 PublisherA
2/5/2015 PublisherA
2/5/2015 PublisherA
2/6/2015 PublisherA
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2/2/2015 PublisherA
2/3/2015 PublisherA
2/4/2015 PublisherA
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2/5/2015 PublisherA
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2/3/2015 PublisherA
2/3/2015 PublisherA
2/4/2015 PublisherA
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2/5/2015 PublisherA
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2/6/2015 PublisherA
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2/3/2015 PublisherA
2/3/2015 PublisherA
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2/3/2015 PublisherA
2/3/2015 PublisherA
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2/5/2015 PublisherA
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2/6/2015 PublisherA
2/6/2015 PublisherA
2/7/2015 PublisherA
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2/1/2015 PublisherA
2/1/2015 PublisherA
2/2/2015 PublisherA
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2/3/2015 PublisherA
2/3/2015 PublisherA
2/4/2015 PublisherA
2/4/2015 PublisherA
2/5/2015 PublisherA
2/5/2015 PublisherA
2/6/2015 PublisherA
2/6/2015 PublisherA
2/7/2015 PublisherA
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2/1/2015 PublisherA
2/1/2015 PublisherA
2/2/2015 PublisherA
2/2/2015 PublisherA
2/3/2015 PublisherA
2/4/2015 PublisherA
2/4/2015 PublisherA
2/5/2015 PublisherA
2/5/2015 PublisherA
2/6/2015 PublisherA
2/6/2015 PublisherA
2/7/2015 PublisherA
2/7/2015 PublisherA
2/8/2015 PublisherA
2/8/2015 PublisherA
2/9/2015 PublisherA
2/9/2015 PublisherA
Placement Creative Name
PublisherA_HR pro+ and Co Size <500_text link_SS Text Ad
PublisherA_HR pro+ and Co Size >500_text link_SS Text Ad
PublisherA_US HR, Manager+ and Co Size <500_160x600 Campaign Ad 1
PublisherA_US HR, Manager+ and Co Size >500_160x600 Campaign Ad 1
PublisherA_US_HR and benefits group members_160x600 Campaign Ad 1
PublisherA_US_HR and benefits group members_text link_SS Text Ad
Creative Size Creative Type Impressions Delivered Clicks Recorded
Text Link Text Link 2839 0
160x600 Standard 2054 2
160x600 Standard 2079 1
160x600 Standard 2108 1
160x600 Standard 2050 2
160x600 Standard 2059 0
160x600 Standard 2107 1
160x600 Standard 1904 0
160x600 Standard 1904 0
160x600 Standard 523 1
160x600 Standard 1329 1
160x600 Standard 1248 0
160x600 Standard 3255 6
160x600 Standard 3309 3
160x600 Standard 3550 1
160x600 Standard 3660 0
160x600 Standard 2080 1
160x600 Standard 2107 0
160x600 Standard 2072 3
160x600 Standard 2104 1
160x600 Standard 1944 2
160x600 Standard 1885 1
160x600 Standard 3555 1
160x600 Standard 3620 1
160x600 Standard 3778 3
160x600 Standard 3721 0
160x600 Standard 2338 2
160x600 Standard 2391 1
160x600 Standard 2028 2
160x600 Standard 2015 0
160x600 Standard 1858 0
160x600 Standard 1771 1
160x600 Standard 2617 0
160x600 Standard 2729 1
160x600 Standard 3407 1
160x600 Standard 3388 1
160x600 Standard 3287 1
160x600 Standard 3217 0
160x600 Standard 3013 0
160x600 Standard 3051 0
160x600 Standard 1909 0
160x600 Standard 1992 1
160x600 Standard 3878 1
160x600 Standard 3791 0
300x250 Standard 5098 2
300x250 Standard 5201 4
300x250 Standard 5227 3
300x250 Standard 5232 8
300x250 Standard 5206 3
300x250 Standard 5275 6
300x250 Standard 4835 1
300x250 Standard 4748 1
300x250 Standard 1042 0
300x250 Standard 1048 0
300x250 Standard 1537 2
300x250 Standard 1496 3
300x250 Standard 5248 3
300x250 Standard 5188 2
300x250 Standard 6918 2
300x250 Standard 6879 2
300x250 Standard 6906 1
300x250 Standard 6886 4
300x250 Standard 5702 1
300x250 Standard 5751 1
300x250 Standard 4484 1
300x250 Standard 4642 0
300x250 Standard 1075 2
300x250 Standard 1074 0
300x250 Standard 5529 2
300x250 Standard 5787 1
300x250 Standard 6060 1
300x250 Standard 6026 4
300x250 Standard 5061 1
300x250 Standard 4979 0
300x250 Standard 4415 0
300x250 Standard 4229 2
300x250 Standard 2725 1
300x250 Standard 2701 0
300x250 Standard 5907 2
300x250 Standard 5809 1
300x250 Standard 7336 0
300x250 Standard 6986 6
300x250 Standard 5527 1
300x250 Standard 5594 2
300x250 Standard 4092 0
300x250 Standard 4095 3
300x250 Standard 3546 0
300x250 Standard 3518 2
300x250 Standard 1414 0
300x250 Standard 1385 0
300x250 Standard 1426 2
300x250 Standard 1455 1
300x250 Standard 7837 3
300x250 Standard 7815 3
160x600 Standard 2083 1
160x600 Standard 2153 3
160x600 Standard 2103 1
160x600 Standard 2062 0
160x600 Standard 2141 0
160x600 Standard 2093 1
160x600 Standard 2018 0
160x600 Standard 1951 2
160x600 Standard 1109 0
160x600 Standard 1187 0
160x600 Standard 3709 3
160x600 Standard 3916 5
160x600 Standard 2693 1
160x600 Standard 2790 0
160x600 Standard 2122 1
160x600 Standard 2111 0
160x600 Standard 2068 1
160x600 Standard 2058 2
160x600 Standard 2039 0
160x600 Standard 1951 1
160x600 Standard 1023 3
160x600 Standard 4262 0
160x600 Standard 4398 1
160x600 Standard 2334 1
160x600 Standard 2396 0
160x600 Standard 2117 2
160x600 Standard 2124 2
160x600 Standard 2059 0
160x600 Standard 2079 1
160x600 Standard 1816 3
160x600 Standard 1852 1
160x600 Standard 4114 2
160x600 Standard 4039 0
160x600 Standard 3589 2
160x600 Standard 3577 2
160x600 Standard 2102 4
160x600 Standard 2136 2
160x600 Standard 2008 1
160x600 Standard 2060 2
160x600 Standard 2049 2
160x600 Standard 2021 0
160x600 Standard 5350 3
160x600 Standard 5324 5
300x250 Standard 5165 0
300x250 Standard 5204 2
300x250 Standard 5288 1
300x250 Standard 5283 5
300x250 Standard 5123 2
300x250 Standard 5287 2
300x250 Standard 4897 0
300x250 Standard 4760 0
300x250 Standard 1343 0
300x250 Standard 1360 0
300x250 Standard 1926 1
300x250 Standard 1822 2
300x250 Standard 5299 3
300x250 Standard 5450 0
300x250 Standard 7237 2
300x250 Standard 7391 2
300x250 Standard 7016 2
300x250 Standard 6946 4
300x250 Standard 5651 4
300x250 Standard 5632 1
300x250 Standard 4728 2
300x250 Standard 4693 3
300x250 Standard 1275 2
300x250 Standard 1231 1
300x250 Standard 1462 2
300x250 Standard 1498 0
300x250 Standard 5943 2
300x250 Standard 5947 1
300x250 Standard 6635 5
300x250 Standard 6567 2
300x250 Standard 5496 1
300x250 Standard 5565 3
300x250 Standard 4583 0
300x250 Standard 4537 1
300x250 Standard 3106 1
300x250 Standard 3083 1
300x250 Standard 1085 1
300x250 Standard 1076 1
300x250 Standard 5447 0
300x250 Standard 5418 2
300x250 Standard 5556 3
300x250 Standard 5362 3
300x250 Standard 5113 1
300x250 Standard 4992 0
300x250 Standard 4265 2
300x250 Standard 4235 0
300x250 Standard 3454 1
300x250 Standard 3408 0
300x250 Standard 1220 0
300x250 Standard 1220 0
300x250 Standard 1783 0
300x250 Standard 1839 3
300x250 Standard 8032 2
300x250 Standard 8041 1
160x600 Standard 5157 6
160x600 Standard 5090 3
160x600 Standard 5140 2
160x600 Standard 5086 6
160x600 Standard 5220 2
160x600 Standard 5018 1
160x600 Standard 5001 3
160x600 Standard 4841 4
160x600 Standard 4074 4
160x600 Standard 3944 4
160x600 Standard 4876 0
160x600 Standard 4991 9
160x600 Standard 6580 1
160x600 Standard 6445 1
160x600 Standard 5167 3
160x600 Standard 5119 2
160x600 Standard 5004 0
160x600 Standard 5191 3
160x600 Standard 5078 0
160x600 Standard 5024 0
160x600 Standard 4942 4
160x600 Standard 4815 2
160x600 Standard 3408 6
160x600 Standard 3636 0
160x600 Standard 4417 2
160x600 Standard 4389 1
160x600 Standard 7295 3
160x600 Standard 7455 1
160x600 Standard 5089 3
160x600 Standard 5203 3
160x600 Standard 5064 5
160x600 Standard 5120 4
160x600 Standard 5062 3
160x600 Standard 5017 1
160x600 Standard 4711 5
160x600 Standard 4892 0
160x600 Standard 2668 2
160x600 Standard 2741 5
160x600 Standard 3659 1
160x600 Standard 3706 2
160x600 Standard 9098 1
160x600 Standard 9262 2
160x600 Standard 5151 2
160x600 Standard 5135 3
160x600 Standard 5137 3
160x600 Standard 5112 3
160x600 Standard 4866 2
160x600 Standard 4896 2
160x600 Standard 5170 3
160x600 Standard 5012 4
160x600 Standard 2420 1
160x600 Standard 2378 0
160x600 Standard 2774 0
160x600 Standard 2823 0
160x600 Standard 10268 6
160x600 Standard 10083 7
300x250 Standard 5232 3
300x250 Standard 5372 4
300x250 Standard 5360 2
300x250 Standard 5278 2
300x250 Standard 5274 1
300x250 Standard 5273 6
300x250 Standard 5286 4
300x250 Standard 5049 3
300x250 Standard 4919 2
300x250 Standard 4892 1
300x250 Standard 5408 2
300x250 Standard 5533 3
300x250 Standard 5378 3
300x250 Standard 5328 5
300x250 Standard 5202 2
300x250 Standard 5470 2
300x250 Standard 5294 0
300x250 Standard 5246 2
300x250 Standard 5152 1
300x250 Standard 5141 6
300x250 Standard 5172 4
300x250 Standard 5163 1
300x250 Standard 5038 1
300x250 Standard 5050 9
300x250 Standard 5239 2
300x250 Standard 5265 2
300x250 Standard 5355 3
300x250 Standard 5313 4
300x250 Standard 5325 2
300x250 Standard 5276 4
300x250 Standard 5283 1
300x250 Standard 5160 4
300x250 Standard 5309 4
300x250 Standard 5143 5
300x250 Standard 4969 1
300x250 Standard 5150 1
300x250 Standard 4227 0
300x250 Standard 4188 2
300x250 Standard 5363 5
300x250 Standard 5288 3
300x250 Standard 6405 0
300x250 Standard 6306 2
300x250 Standard 5347 2
300x250 Standard 5225 3
300x250 Standard 5237 0
300x250 Standard 5253 2
300x250 Standard 5192 4
300x250 Standard 5214 5
300x250 Standard 5089 4
300x250 Standard 5198 3
300x250 Standard 4314 2
300x250 Standard 4409 3
300x250 Standard 4697 3
300x250 Standard 4704 5
300x250 Standard 6727 3
300x250 Standard 6687 1
Media Cost Landing Page Visit CTR
45.424 0 0
0 1 0
45.728 0 0
0 2 0
45.904 0 0
0 2 0
44.032 0 0
0 1 0
40.608 0 0
0 0 0
46.768 0 0
0 3 0
51.968 0 0
46.096 0 0
0 1 0
43.92 0 0
0 1 0
45.632 0 0
0 2 0
38.256 0 0
10.192 0 0
0 1 0
9.664 0 0
70.144 0 0
0 0 0
95.04 0 0
44.48 0 0
0 0 0
42.736 0 0
37.984 0 0
0 1 0
5.472 0 0
11.536 0 0
86.32 0 0
93.168 0 0
0 0 0
46.432 0 0
0 0 0
44.752 0 0
0 1 0
45.136 0 0
0 1 0
45.04 0 0
0 1 0
45.12 0 0
47.808 0 0
45.424 0 0
0 1 0
45.232 0 0
0 1 0
0 0 0
44.32 0 0
0 2 0
43.856 0 0
0 0 0
47.12 0 0
0 1 0
46.768 0 0
0 0 0
45.552 0 0
43.84 0 0
0 0 0
44.752 0 0
37.104 0 0
0 1 0
17.504 0 0
17.232 0 0
0 0 0
69.936 0 0
77.424 0 0
0 0 0
39.616 0 0
41.216 0 0
0 0 0
29.68 0 0
0 1 0
6.56 0 0
0 0 0
13.216 0 0
90.784 0 0
0 0 0
94.592 0 0
0 1 0
45.136 0 0
0 1 0
44.864 0 0
0 1 0
44.736 0 0
0 0 0
44.224 0 0
0 0 0
46.928 0 0
0 0 0
46.064 0 0
28.76 2 0.00097371
29.11 1 0.000481
29.51 1 0.00047438
28.7 1 0.00097561
28.83 0 0
29.5 0 0.00047461
26.66 0 0
26.66 0 0
7.32 1 0.00191205
6.85 0 0
18.61 0 0.00075245
17.47 0 0
45.57 5 0.00184332
46.33 2 0.00090662
49.7 1 0.00028169
51.24 0 0
29.12 1 0.00048077
29.5 0 0
29.01 3 0.00144788
29.46 1 0.00047529
27.22 1 0.00102881
26.39 0 0.0005305
6.05 0 0
6.09 1 0
7.8 0 0
7.24 0 0
49.77 1 0.00028129
50.68 1 0.00027624
52.89 3 0.00079407
52.09 0 0
32.73 1 0.00085543
33.47 0 0.00041824
28.39 2 0.00098619
28.21 0 0
26.01 0 0
24.79 0 0.00056465
3.56 0 0.00393701
3.6 0 0
5.12 0 0
4.97 0 0
36.64 0 0
38.21 1 0.00036643
47.7 1 0.00029351
47.43 1 0.00029516
46.02 0 0.00030423
45.04 0 0
42.18 0 0
42.71 0 0
26.73 0 0
27.89 1 0.00050201
4.68 1 0.00299401
4.33 0 0
5.74 0 0
5.6 2 0.0025
54.29 1 0.00025786
53.07 0 0
71.37 2 0.00039231
72.81 3 0.00076908
73.18 3 0.00057394
73.25 6 0.00152905
72.88 3 0.00057626
73.85 5 0.00113744
67.69 0 0.00020683
66.47 1 0.00021061
14.59 0 0
14.67 0 0
21.52 0 0.00130124
20.94 2 0.00200535
73.47 2 0.00057165
72.63 2 0.00038551
96.85 2 0.0002891
96.31 2 0.00029074
96.68 0 0.0001448
96.4 3 0.00058089
79.83 1 0.00017538
80.51 0 0.00017388
62.78 1 0.00022302
64.99 0 0
11.52 0 0
11.12 0 0
15.05 2 0.00186047
15.04 0 0
77.41 1 0.00036173
81.02 1 0.0001728
84.84 1 0.00016502
84.36 2 0.00066379
70.85 1 0.00019759
69.71 0 0
61.81 0 0
59.21 2 0.00047293
38.15 1 0.00036697
37.81 0 0
8.74 1 0.00160256
8.65 0 0
12.19 1 0.00114811
12.66 1 0.00110619
82.7 1 0.00033858
81.33 1 0.00017215
102.7 0 0
97.8 3 0.00085886
77.38 1 0.00018093
78.32 2 0.00035753
57.29 0 0
57.33 3 0.0007326
49.64 0 0
49.25 2 0.0005685
19.8 0 0
19.39 0 0
19.96 0 0.00140252
20.37 1 0.00068729
109.72 2 0.0003828
109.41 2 0.00038388
29.16 0 0.00048008
30.14 2 0.0013934
29.44 0 0.00047551
28.87 0 0
29.97 0 0
29.3 1 0.00047778
28.25 0 0
27.31 2 0.00102512
12.14 0 0
12.32 0 0
15.53 0 0
16.62 0 0
51.93 1 0.00080884
54.82 5 0.00127681
37.7 1 0.00037133
39.06 0 0
29.71 1 0.00047125
29.55 0 0
28.95 1 0.00048356
28.81 2 0.00097182
28.55 0 0
27.31 1 0.00051256
10.7 0 0
11.4 0 0.0012285
13.69 0 0
14.32 2 0.00293255
59.67 0 0
61.57 0 0.00022738
32.68 1 0.00042845
33.54 0 0
29.64 2 0.00094473
29.74 1 0.00094162
28.83 0 0
29.11 1 0.000481
25.42 2 0.00165198
25.93 1 0.00053996
6.3 0 0.00222222
6.34 0 0
8.93 0 0.0015674
8.58 0 0
57.6 2 0.00048614
56.55 0 0
50.25 1 0.00055726
50.08 2 0.00055913
29.43 3 0.00190295
29.9 1 0.00093633
28.11 0 0.00049801
28.84 1 0.00097087
28.69 0 0.00097609
28.29 0 0
6.62 0 0
7.08 0 0.00197628
9.2 1 0.00304414
9.09 0 0.00154083
74.9 2 0.00056075
74.54 3 0.00093914
72.31 0 0
72.86 1 0.00038432
74.03 1 0.00018911
73.96 4 0.00094643
71.72 2 0.0003904
74.02 0 0.00037829
68.56 0 0
66.64 0 0
18.8 0 0
19.04 0 0
26.96 1 0.00051921
25.51 1 0.00109769
74.19 1 0.00056614
76.3 0 0
101.32 1 0.00027636
103.47 2 0.0002706
98.22 2 0.00028506
97.24 2 0.00057587
79.11 3 0.00070784
78.85 0 0.00017756
66.19 1 0.00042301
65.7 1 0.00063925
17.85 2 0.00156863
17.23 1 0.00081235
20.47 1 0.00136799
20.97 0 0
83.2 2 0.00033653
83.26 1 0.00016815
92.89 3 0.00075358
91.94 2 0.00030455
76.94 1 0.00018195
77.91 2 0.00053908
64.16 0 0
63.52 1 0.00022041
43.48 0 0.00032196
43.16 1 0.00032436
9.42 0 0
9.8 0 0
15.19 1 0.00092166
15.06 1 0.00092937
76.26 0 0
75.85 1 0.00036914
77.78 2 0.00053996
75.07 3 0.00055949
71.58 1 0.00019558
69.89 0 0
59.71 1 0.00046893
59.29 0 0
48.36 1 0.00028952
47.71 0 0
17.08 0 0
17.08 0 0
24.96 0 0
25.75 2 0.00163132
112.45 0 0.000249
112.57 1 0.00012436
72.2 5 0.00116347
71.26 1 0.00058939
71.96 1 0.00038911
71.2 4 0.00117971
73.08 1 0.00038314
70.25 1 0.00019928
70.01 3 0.00059988
67.77 2 0.00082628
57.04 2 0.00098184
55.22 4 0.0010142
68.26 1 0
69.87 7 0.00180325
92.12 1 0.00015198
90.23 0 0.00015516
72.34 2 0.00058061
71.67 1 0.0003907
70.06 0 0
72.67 3 0.00057792
71.09 0 0
70.34 0 0
69.19 3 0.00080939
67.41 2 0.00041537
47.71 4 0.00176056
50.9 0 0
61.84 2 0.0004528
61.45 1 0.00022784
102.13 3 0.00041124
104.37 1 0.00013414
71.25 3 0.00058951
72.84 3 0.00057659
70.9 5 0.00098736
71.68 2 0.00078125
70.87 1 0.00059265
70.24 2 0.00019932
65.95 4 0.00106135
68.49 0 0
37.35 2 0.00074963
38.37 3 0.00182415
51.23 1 0.0002733
51.88 3 0.00053967
127.37 1 0.00010991
129.67 2 0.00021594
72.11 2 0.00038827
71.89 2 0.00058423
71.92 3 0.000584
71.57 3 0.00058685
68.12 2 0.00041102
68.54 0 0.0004085
72.38 2 0.00058027
70.17 4 0.00079808
33.88 1 0.00041322
33.29 0 0
38.84 0 0
39.52 0 0
143.75 4 0.00058434
141.16 5 0.00069424
73.25 2 0.00057339
75.21 4 0.0007446
75.04 1 0.00037313
73.89 2 0.00037893
73.84 1 0.00018961
73.82 3 0.00113787
74 3 0.00075672
70.69 2 0.00059418
68.87 2 0.00040659
68.49 1 0.00020442
75.71 1 0.00036982
77.46 3 0.0005422
75.29 3 0.00055783
74.59 5 0.00093844
72.83 2 0.00038447
76.58 2 0.00036563
74.12 0 0
73.44 2 0.00038124
72.13 1 0.0001941
71.97 5 0.00116709
72.41 3 0.0007734
72.28 1 0.00019369
70.53 2 0.00019849
70.7 7 0.00178218
73.35 2 0.00038175
73.71 2 0.00037987
74.97 2 0.00056022
74.38 4 0.00075287
74.55 1 0.00037559
73.86 3 0.00075815
73.96 1 0.00018929
72.24 4 0.00077519
74.33 3 0.00075344
72 3 0.0009722
69.57 0 0.00020125
72.1 1 0.00019417
59.18 0 0
58.63 1 0.00047755
75.08 4 0.00093231
74.03 3 0.00056732
89.67 0 0
88.28 2 0.00031716
74.86 2 0.00037404
73.15 3 0.00057416
73.32 0 0
73.54 2 0.00038073
72.69 4 0.00077042
73 4 0.00095896
71.25 4 0.00078601
72.77 3 0.00057715
60.4 1 0.00046361
61.73 2 0.00068043
65.76 2 0.00063871
65.86 4 0.00106293
94.18 2 0.00044596
93.62 3 0.00014954
183.68 0 0
0 3 0
184.096 0 0
0 3 0
184.016 0 0
178.016 0 0
0 1 0
173.04 0 0
0 4 0
187.392 0 0
0 5 0
187.328 0 0
0 1 0
184.272 0 0
0 6 0
180.256 0 0
0 1 0
177.952 0 0
0 3 0
160.928 0 0
0 3 0
113.216 0 0
0 1 0
111.76 0 0
0 4 0
330.016 0 0
0 4 0
167.568 0 0
0 1 0
183.552 0 0
0 1 0
177.584 0 0
0 2 0
167.36 0 0
0 2 0
54.256 0 0
0 2 0
111.232 0 0
0 2 0
404.128 0 0
0 4 0
184.128 0 0
0 2 0
182.896 0 0
0 2 0
182.592 0 0
0 5 0
179.472 0 0
0 3 0
172.448 0 0
0 3 0
184.496 0 0
0 3 0
185.696 0 0
0 1 0
Placement Creative Name Media Cost
PublisherA_HR pro+ and Co Size <500_text link_SS Text Ad 45.424
PublisherA_HR pro+ and Co Size <500_text link_SS Text Ad 0
PublisherA_HR pro+ and Co Size >500_text link_SS Text Ad 45.424
PublisherA_HR pro+ and Co Size >500_text link_SS Text Ad 0
PublisherA_US HR, Manager+ and Co Size <500_160x600 Campaign Ad 1 28.76
PublisherA_US HR, Manager+ and Co Size >500_160x600 Campaign Ad 1 29.16
PublisherA_US_HR and benefits group members_160x600 Campaign Ad 1 72.2
PublisherA_US_HR and benefits group members_300x250 Campaign Ad 1 74
PublisherA_US_HR and benefits group members_text link_SS Text Ad 183.68
PublisherA_US_HR and benefits group members_text link_SS Text Ad 0
Landing Page Visit Creative Type
0 Text Link
1 Text Link
0 Text Link
2 Text Link
0 Text Link
2 Text Link
0 Text Link
1 Text Link
0 Text Link
0 Text Link
0 Text Link
3 Text Link
0 Text Link
0 Text Link
1 Text Link
0 Text Link
1 Text Link
0 Text Link
2 Text Link
0 Text Link
0 Text Link
1 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
1 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
1 Text Link
0 Text Link
1 Text Link
0 Text Link
1 Text Link
0 Text Link
0 Text Link
0 Text Link
1 Text Link
0 Text Link
1 Text Link
0 Text Link
0 Text Link
2 Text Link
0 Text Link
0 Text Link
0 Text Link
1 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
1 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
1 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
1 Text Link
0 Text Link
1 Text Link
0 Text Link
1 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
0 Text Link
2 Standard
1 Standard
1 Standard
1 Standard
0 Standard
0 Standard
0 Standard
0 Standard
1 Standard
0 Standard
0 Standard
0 Standard
5 Standard
2 Standard
1 Standard
0 Standard
1 Standard
0 Standard
3 Standard
1 Standard
1 Standard
0 Standard
0 Standard
1 Standard
0 Standard
0 Standard
1 Standard
1 Standard
3 Standard
0 Standard
1 Standard
0 Standard
2 Standard
0 Standard
0 Standard
0 Standard
0 Standard
0 Standard
0 Standard
0 Standard
0 Standard
1 Standard
1 Standard
1 Standard
0 Standard
0 Standard
0 Standard
0 Standard
0 Standard
1 Standard
1 Standard
0 Standard
0 Standard
2 Standard
1 Standard
0 Standard
2 Standard
3 Standard
3 Standard
6 Standard
3 Standard
5 Standard
0 Standard
1 Standard
0 Standard
0 Standard
0 Standard
2 Standard
2 Standard
2 Standard
2 Standard
2 Standard
0 Standard
3 Standard
1 Standard
0 Standard
1 Standard
0 Standard
0 Standard
0 Standard
2 Standard
0 Standard
1 Standard
1 Standard
1 Standard
2 Standard
1 Standard
0 Standard
0 Standard
2 Standard
1 Standard
0 Standard
1 Standard
0 Standard
1 Standard
1 Standard
1 Standard
1 Standard
0 Standard
3 Standard
1 Standard
2 Standard
0 Standard
3 Standard
0 Standard
2 Standard
0 Standard
0 Standard
0 Standard
1 Standard
2 Standard
2 Standard
0 Standard
2 Standard
0 Standard
0 Standard
0 Standard
1 Standard
0 Standard
2 Standard
0 Standard
0 Standard
0 Standard
0 Standard
1 Standard
5 Standard
1 Standard
0 Standard
1 Standard
0 Standard
1 Standard
2 Standard
0 Standard
1 Standard
0 Standard
0 Standard
0 Standard
2 Standard
0 Standard
0 Standard
1 Standard
0 Standard
2 Standard
1 Standard
0 Standard
1 Standard
2 Standard
1 Standard
0 Standard
0 Standard
0 Standard
0 Standard
2 Standard
0 Standard
1 Standard
2 Standard
3 Standard
1 Standard
0 Standard
1 Standard
0 Standard
0 Standard
0 Standard
0 Standard
1 Standard
0 Standard
2 Standard
3 Standard
0 Standard
1 Standard
1 Standard
4 Standard
2 Standard
0 Standard
0 Standard
0 Standard
0 Standard
0 Standard
1 Standard
1 Standard
1 Standard
0 Standard
1 Standard
2 Standard
2 Standard
2 Standard
3 Standard
0 Standard
1 Standard
1 Standard
2 Standard
1 Standard
1 Standard
0 Standard
2 Standard
1 Standard
3 Standard
2 Standard
1 Standard
2 Standard
0 Standard
1 Standard
0 Standard
1 Standard
0 Standard
0 Standard
1 Standard
1 Standard
0 Standard
1 Standard
2 Standard
3 Standard
1 Standard
0 Standard
1 Standard
0 Standard
1 Standard
0 Standard
0 Standard
0 Standard
0 Standard
2 Standard
0 Standard
1 Standard
5 Standard
1 Standard
1 Standard
4 Standard
1 Standard
1 Standard
3 Standard
2 Standard
2 Standard
4 Standard
1 Standard
7 Standard
1 Standard
0 Standard
2 Standard
1 Standard
0 Standard
3 Standard
0 Standard
0 Standard
3 Standard
2 Standard
4 Standard
0 Standard
2 Standard
1 Standard
3 Standard
1 Standard
3 Standard
3 Standard
5 Standard
2 Standard
1 Standard
2 Standard
4 Standard
0 Standard
2 Standard
3 Standard
1 Standard
3 Standard
1 Standard
2 Standard
2 Standard
2 Standard
3 Standard
3 Standard
2 Standard
0 Standard
2 Standard
4 Standard
1 Standard
0 Standard
0 Standard
0 Standard
4 Standard
5 Standard
2 Standard
4 Standard
1 Standard
2 Standard
1 Standard
3 Standard
3 Standard
2 Standard
2 Standard
1 Standard
1 Standard
3 Standard
3 Standard
5 Standard
2 Standard
2 Standard
0 Standard
2 Standard
1 Standard
5 Standard
3 Standard
1 Standard
2 Standard
7 Standard
2 Standard
2 Standard
2 Standard
4 Standard
1 Standard
3 Standard
1 Standard
4 Standard
3 Standard
3 Standard
0 Standard
1 Standard
0 Standard
1 Standard
4 Standard
3 Standard
0 Standard
2 Standard
2 Standard
3 Standard
0 Standard
2 Standard
4 Standard
4 Standard
4 Standard
3 Standard
1 Standard
2 Standard
2 Standard
4 Standard
2 Standard
3 Standard
0 Text Link
3 Text Link
0 Text Link
3 Text Link
0 Text Link
0 Text Link
1 Text Link
0 Text Link
4 Text Link
0 Text Link
5 Text Link
0 Text Link
1 Text Link
0 Text Link
6 Text Link
0 Text Link
1 Text Link
0 Text Link
3 Text Link
0 Text Link
3 Text Link
0 Text Link
1 Text Link
0 Text Link
4 Text Link
0 Text Link
4 Text Link
0 Text Link
1 Text Link
0 Text Link
1 Text Link
0 Text Link
2 Text Link
0 Text Link
2 Text Link
0 Text Link
2 Text Link
0 Text Link
2 Text Link
0 Text Link
4 Text Link
0 Text Link
2 Text Link
0 Text Link
2 Text Link
0 Text Link
5 Text Link
0 Text Link
3 Text Link
0 Text Link
3 Text Link
0 Text Link
3 Text Link
0 Text Link
1 Text Link
Placement Creative Name
Text Ad

Text Ad

Campaign Ad 1
Campaign Ad 2

Campaign Ad 1
Campaign Ad 2

Campaign Ad 1
Campaign Ad 2

Campaign Ad 1
Campaign Ad 2

Campaign Ad 1
Campaign Ad 2

Campaign Ad 1
Campaign Ad 2

Text Ad
Total Result
Data
Creative Type Suma de Media CosSuma de Landing Page Visit
1213.68 10
1213.68 10
Text Link 1213.68 10
1275.36 18
1275.36 18
Text Link 1275.36 18
1593.24 37
796.61 25
Standard 796.61 25
796.63 12
Standard 796.63 12
1651 43
821.99 18
Standard 821.99 18
829.01 25
Standard 829.01 25
3256.2 70
1630.59 26
Standard 1630.59 26
1625.61 44
Standard 1625.61 44
3322.84 54
1663.19 27
Standard 1663.19 27
1659.65 27
Standard 1659.65 27
3988.87 115
1994.95 59
Standard 1994.95 59
1993.92 56
Standard 1993.92 56
4107.16 130
2055.14 49
Standard 2055.14 49
2052.02 81
Standard 2052.02 81
5073.376 72
5073.376 72
Text Link 5073.376 72
25481.726 549
Data
Date Suma de Impressions Delivered Suma de Clicks Recorded Suma de Media Cost
2/1/2015 115450 117 3537.382
2/2/2015 126897 149 4125.114
2/3/2015 122225 96 3842.016
2/4/2015 120730 121 3948.298
2/5/2015 48304 35 974.408
2/6/2015 54785 42 988.276
2/7/2015 124567 112 3636.142
2/8/2015 134378 82 4062.172
2/9/2015 133231 97 4237.61
2/10/2015 125037 88 4021.874
2/11/2015 112495 93 3619.222
2/12/2015 38912 31 813.584
2/13/2015 40727 21 767.252
2/14/2015 151060 115 4422.078
2/15/2015 130342 77 3860.308
2/16/2015 119460 100 3759.956
2/17/2015 114567 106 3677.672
2/18/2015 103547 70 3452.592
2/19/2015 28438 23 659.188
2/20/2015 37179 31 724.468
2/21/2015 168819 165 5204.674
2/22/2015 150793 137 5004.468
2/23/2015 142055 123 5040.538
2/24/2015 134448 125 4902.178
2/25/2015 130287 119 4860.158
2/26/2015 44790 31 998.352
2/27/2015 47173 28 960.63
2/28/2015 180801 158 5912.616
Total Result 2981497 2492 92013.2260000001
Suma de Landing Page Visit
85
94 Daily T
60 12
87
10
25
31 8
75
6
58
66 4
68
2
71
26 0
19 te 15 15 15 15 15 15
Da / 20 / 20 / 20 / 20 / 20 / 20
2 4 6 8 10 12
83 2/ 2/ 2/ 2/ 2/ 2/ 2/
53
66
74 Daily T
52 12
17
21 10
115 8
82
91 6
91 4
78
23 2
20 0
105 te 15 15 15 15 15 15
Da / 20 / 20 / 20 / 20 / 20 / 20
1736 2/
2
2/
4
2/
6
2/
8 10 12
2/ 2/ 2/
CPV CTR CPC
41.6162588 0.00101343 30.2340342
27.6853289
40.021
Daily Trend CTR 32.630562
5 15 15 15 15 15 15 15 15 15 15 15 15
01 20 20 20 20 20 20 20 20 20 20 20 20
4/ 6/ 8/ / / / / / / / / /
2/ 2/ 2/ 10 12 14 16 18 20 22 24 26
2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/
Daily Trend CPV
5 15 15 15 15 15 15 15 15 15 15 15 15
01 20 20 20 20 20 20 20 20 20 20 20 20
4/ 6/ 8/ / / / / / / / / /
2/ 2/ 2/ 10 12 14 16 18 20 22 24 26
2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/
Data
Date Suma de Impressions Delivered Suma de Clicks Recorded Suma de Media Cost
2/28/2015 180801 158 5912.616
2/21/2015 168819 165 5204.674
2/14/2015 151060 115 4422.078
2/22/2015 150793 137 5004.468
2/23/2015 142055 123 5040.538
2/24/2015 134448 125 4902.178
2/8/2015 134378 82 4062.172
2/9/2015 133231 97 4237.61
2/15/2015 130342 77 3860.308
2/25/2015 130287 119 4860.158
2/2/2015 126897 149 4125.114
2/10/2015 125037 88 4021.874
2/7/2015 124567 112 3636.142
2/3/2015 122225 96 3842.016
2/4/2015 120730 121 3948.298
2/16/2015 119460 100 3759.956
2/1/2015 115450 117 3537.382
2/17/2015 114567 106 3677.672
2/11/2015 112495 93 3619.222
2/18/2015 103547 70 3452.592
2/6/2015 54785 42 988.276
2/5/2015 48304 35 974.408
2/27/2015 47173 28 960.63
2/26/2015 44790 31 998.352
2/13/2015 40727 21 767.252
2/12/2015 38912 31 813.584
2/20/2015 37179 31 724.468
2/19/2015 28438 23 659.188
Total Result 2981497 2492 92013.2260000001
Suma de Landing Page Visit
105
115
83
82
91
91
58
66
53
78
94
68
75
60
87
66
85
74
71
52
31
25
20
23
19
26
21
17
1736
Placement

Total Result
Data
Creative Name Creative Type Suma de ImpresSuma de Clic Suma de CTR
303105 1006 0.13182098
Newsletter 303105 1006 0.13182098
Email 303105 1006 0.13182098
117928 68 0.03686178
Campaign Ad 1 58712 32 0.0179307
Standard 58712 32 0.0179307
Campaign Ad 2 59216 36 0.01893109
Standard 59216 36 0.01893109
922937 754 0.03452017
Newsletter 922937 754 0.03452017
Email 922937 754 0.03452017
284920 146 0.02973088
Campaign Ad 1 142496 73 0.01500883
Standard 142496 73 0.01500883
Campaign Ad 2 142424 73 0.01472205
Standard 142424 73 0.01472205
293367 154 0.02965898
Campaign Ad 1 146793 61 0.01165014
Standard 146793 61 0.01165014
Campaign Ad 2 146574 93 0.01800884
Standard 146574 93 0.01800884
113800 47 0.02866502
Campaign Ad 1 56899 31 0.01989866
Standard 56899 31 0.01989866
Campaign Ad 2 56901 16 0.00876636
Standard 56901 16 0.00876636
232586 93 0.02572086
Campaign Ad 1 116471 36 0.01246179
Standard 116471 36 0.01246179
Campaign Ad 2 116115 57 0.01325907
Standard 116115 57 0.01325907
237348 80 0.02100502
Campaign Ad 1 118801 40 0.01055242
Standard 118801 40 0.01055242
Campaign Ad 2 118547 40 0.0104526
Standard 118547 40 0.0104526
79710 28 0
Text Ad 79710 28 0
Text Link 79710 28 0
78710 25 0
Text Ad 78710 25 0
Text Link 78710 25 0
317086 91 0
Text Ad 317086 91 0
Text Link 317086 91 0
2981497 2492 0.33798369
uma de CTR

Kevin - Alvarado Analitycal Assesment

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Kevin - Alvarado Analitycal Assesment

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Kevin Ivan Alvarado Velez

Primary KPI: Cost per Visit

A "click" refers to the action of a user clicking on an publicity,

PublisherA was found to have a cost per visit of approximately $

Based on the answer to question 3, I reviewed the best-performing

To improve campaign performance, it is recommended to focus on

Daily Trend CPV

CPM (costo por 1000)

Better performance For A with: 17.1905498

PublisherA_HR pro+ and Co Size <500_text link_SS

PublisherA_US HR, Manager+ and Co Size <500_160x600

PublisherA_US HR, Manager+ and Co Size >500_160x600

PublisherA_US HR, Manager+ and Co Size <500_300x250

PublisherA_US HR, Manager+ and Co Size >500_300x250

PublisherA_US_HR and benefits group members_160x600

PublisherA_US_HR and benefits group members_300x250

PublisherA_US_HR and benefits group members_text link_SS

Daily Trend CPV

PublisherA_US HR, Manager+ and Co Size >500_160x600

PublisherA_US_HR and benefits group members_160x600

PublisherA_US_HR and benefits group members_300x250

PublisherA_US HR, Manager+ and Co Size <500_160x600

PublisherA_US HR, Manager+ and Co Size <500_300x250

PublisherA_US HR, Manager+ and Co Size >500_300x250

PublisherA_HR pro+ and Co Size <500_text link_SS

PublisherA_HR pro+ and Co Size >500_text link_SS

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